Before plunging in and dissecting the three most
important tools you'll need to succeed in Affiliate
Marketing, let me first list at least some of the questions
which any hopeful affiliate marketer worth his/her salt
should want answered before even considering entering
this profitable field.
The wise affiliate marketer plans every action and
executes it the best way he can. Having the right tools can
spell the difference between becoming a major success
story, or winding up beaten and penniless, as many do.
It is vital that the potential affiliate marketer accept the
fact that only by using the right tools will his/her Affiliate
Marketing business become a profitable venture.
We have consulted some of the most successful affiliate
marketers in the business in this regard and they have
generously revealed what are, in their opinion, the top
three Key Tools for a successful affiliate marketing
business. Straight from them to you, these are discussed
The most important and indispensable tool in Affiliate
Marketing is having your own website. The first step in any
successful affiliate marketing business is building a good,
credible and professional looking website.
Your website is the jumping off point for all your
marketing efforts. Thus, you must first build a user-
friendly website which will appeal to your prospects and
encourage them to click on the links to the products and
services you are promoting (and, hopefully, make a
It is vital, therefore, to focus your efforts on building a
website that will cater to what your prospects need.
The most important thing you should always keep in mind
is that almost all web users go online to look for
information, and not necessarily to buy something. Above
all else, make your website full of original, relevant and
People love articles that are appealing and helpful.
Remember that, on the internet, content is king, and
good, quality content will not only build your credibility, it
can also help you achieve a higher search engine ranking.
By posting relevant and useful articles, you establish
yourself as an expert in that field, making you a more
trustworthy endorser of the product or service you
promote. Establishing a good reputation is a tremendous
step in building up a loyal customer base.
Competition is extremely tight in the internet world. You
must always be one step ahead of your competition to
ensure that you capture a significant share of your target
Therefore, you must use every possible means to
encourage people not only to visit your site, but also to
click and proceed to the websites of the products and
services you're promoting.
Building an opt-in email list is one of the best ways to
gather potential prospects. Start your own newsletter or
Then, offer value-added incentives to your prospects to
encourage them to subscribe to your newsletter. You can
give away fr.ee software, access to exclusive services, a
fr.ee eBook, or even fr.ee access to any product you may
have tried to market in the past which didn't sell well - this
could be your own product, or one to which you have
The fact that it didn't sell well for you doesn't mean that
your prospect won't find it a valuable gift...particularly,
when it's fr.ee!
The importance of driving highly targeted traffic to your
website can't be overemphasized. The all-important web
traffic is at the top of the list of the most important
properties in the internet world. Commit this to memory.
Attracting people to your site should be your first, and
foremost, order of business. Do everything to achieve a
high search engine ranking. Link Popularity is one of the
factors that search engines use to determine search
Thus, to enhance your link popularity, you must launch an
aggressive, no holds-barred, reciprocal link campaign.
One of the best ways to do this, at no cost at all, is by
submitting articles with your website's link in the resource
box to e-zines and article directory sites. This will not only
bring exposure, you will also have the opportunity to
advertise for fr.ee just by including a link back to your site.
The more sites you submit your articles to, the better your
link popularity can be.
Work diligently to make your articles are original, relevant
and useful, so that more websites will pick them up. It's
impossible to put a price tag on the exposure these efforts
will bring you.