I. Market Facts (E-Commerce in Korea) II. Big Opportunities (to sell online in Korea) III. Barriers (to sell online in Korea) IV. Shipping Process V. Benefits of Smart Express VI. Who is Hyundai Logistics ? VII. Highly economical Delivery fee + Customized service for e-commerce

1. Smart Express to Korea
DEC 2013

2. Table of Contents
I. Market Facts (E-Commerce in Korea)
II. Big Opportunities (to sell online in Korea)
III. Barriers (to sell online in Korea)
IV. Shipping Process
V. Benefits of Smart Express
VI. Who is Hyundai Logistics ?
VII. Highly economical Delivery fee + Customized service for e-commerce

3. I. Market Facts (E-Commerce in Korea)
•Languages : Korean
•Population : 50,004,441
•Per capita GDP : $33,580
•Currency : Korean Won(KRW)
2009
2010
Year
Billion Dollars
Growth Rate
2009
20
-3-
2011
2010
23
15%
2012
2011
27
17%
2012
32
19%
2013(E)
2013(E)
37
16%

4. I. Market Facts (E-Commerce in Korea)
Apparel
(Fashion)
Vitamin
Cosmetics
(Health)
Million
Dollars
778
550
384
288
Ratio
39%
28%
19%
14%
Others
2009
2010
Year
Billion Dollars
Growth Rate
2009
1.1
***International Express packages(air import) only.
-4-
2011
2010
1.3
18%
2012
2011
1.6
23%
2012
2.0
25%
2013(E)
2013(E)
2.4
20%

5. I. Market Facts (E-Commerce in Korea)
*** Generation Trends for E-commerce from overseas to Korea
1st Generation
2nd Generation
3rd Generation
Overseas Websites
Directly interact with Korean customers
FEATURES : Direct Shipping
Korean Delivery Website
Inspection & Delivery service
on behalf of Korean customers who
purchase items on Overseas website.
FEATURES : Mail forwarder
Korean Purchasing Website
Purchasing & Delivery service
on behalf of Korean customers
FEATURES : Reseller or Dropship
2004
2008
2010
-5-
2013

6. II. Big Opportunities (to sell online in Korea)

Skyrocket Record

Online Marketing

Successful Model “A*****.com , i*****.com”
“A*****.com “ and “i*****.com” packages from USA to Korea
Dec. of 2013
 over 300,00 packages (15% of the total packages)
Total of Express packages from overseas to Korea(Dec. of 2013 ) : 2,000,000 packages or so
Success factors
Customized Service for Korean Customers
Korean Language / Online Marketing
Right Time
…………..
-6-

7. II. Big Opportunities (to sell online in Korea)
-7-

8. III. Barriers (to sell online in Korea)
Su
c

Language (Korean)

Customized Service for Korean customers

Online Marketing

Customs Regulation

Currency Rate

Reliable International Delivery Service
-8-
ce
ss
fu
lB
us
in
es
s

9. IV. Shipping Process
① to order
Korean Customers
(Amazon Members)
② to order
On-line Shopping mall
Distribution Center
HYUNDAI LOGISTICS
Logistics Center
In USA
HYUNDAI LOGISTICS
KOREA
-9-
④ to pick up packages ordered
③ Order Details & Tracking No

10. V. Benefits of Smart Express
“SMS or MMS”
TRACKING & POD”
to collect ID for customs clearance
Online visibility service
“SYSTEM INTERFACE”
to share EDI data for tracking/shipping information
“One Click Return”
“SMS”
Easy Return for Customers (If needed)
when Customs Clearance Cleared
& before Delivery
-10-

11. VI. Who is Hyundai Logistics ?
Ⓐ Features
- Customized International Express Service for E-commerce Business
- Visibility (Tracking, SMS notice)
- Over 150,000 packages per month ( International Express Service ; air inbound)
- Over 1,000,000 packages per day ( Domestic Courier Service )
Ⓑ Networks
Korea Networks of Hyundai Logistics
USA Networks of Hyundai Logistics
Seoul 8 branches
N. Branch
Inchon
S. Branch
Gun-po
Chung-ju
Dae-jeon
Jeon-ju
Gwang-ju
Je-ju
Chicago Branch
Ul-san
Dae-gu
W. Busan E. Busan
Yang-san
Ma-san
Chang-won
SFO Branch
LA Branch
Hub Terminal
Branches
14 Hub Terminal & 518 branches nationwide
- Next-day door to door delivery with e-trace
- Return delivery possible
-11-
NY Branch
Dallas Branch

12. VII. Highly economical Delivery fee + Customized service for e-commerce
We Hyundai Logistics (www.hlc.co.kr),
one of Hyundai Group Companies(www.hyundaigroup.com ) made
“Highly economical Delivery fee + Customized service for e-commerce”
For more information, please e-mail to me (aircargo@hlc.co.kr).
Sung-Chul Kim

13. The End
Questions?