This is a Summer Internship Project Report underlying my 2 month Internship experience and learning at Britannia Industries Ltd. in the Modern Trade Segment at Rmall, Mumbai, India. I was responsible for devising Go-To Marketing strategy of the newly introduced product named Britannia Deuce in the Premium Biscuits Portfolio of the company and thereby spearheading sales of the same by carrying out several Customer engagement activities on the shop-floor. The flow of my internship, activities undertaken, challenges faced and feasible solutions to the company, everything's been mentioned in the above document. Happy Reading! P.S. The Internship Certificate has not been published on the above document due to security reasons.