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How e-shopping adds ease in our lives.pptx

  1. How e-shopping adds ease in our lives? Sumbul Javed Assistant Professor LBSGCM
  2. What is e-shopping?  The process of selling and buying products over the internet platform is known as online shopping or e- shopping. The craze for online shopping is ever increasing and it has spread across the world like a wild fire.  Examples: Amazon, Flipkart, Myntra, Nykaa, Netmeds, Pharmeasy, Caratlane, Zomato, Smytten, Practo, Blinkit etc
  3. How they are adding ease?  Convenience  Choice  Availability  Quality  Coupons/Rewards/Loyalty program
  4. Convenience  Crowd free soothing shopping experience  One can order in comfort of their home  Transport free experience that makes shopping stress free  Make most out of weekends
  5. Choice  Freedom to choose from multiple sellers under one roof  Free to compare prices of varieties of brands and sellers  Different range of products available
  6. Availability  Same day delivery  Contactless delivery after Covid-19  10 min delivery options  Items that are not available in our nearby area can be ordered from anywhere
  7. Quality  Branded products at much lower prices  Varieties of big brands of famous celebrities are almost listed in e-shopping apps and websites  Examples: all about you by Deepika Padukone, Hrx by Hrithik Roshan, Kay beauty by Katrina Kaif etc
  8. Coupons/Rewards/ Loyalty Programs  Loads of discounts available  Varieties of coupons  Festival offers  Early access to prime members  Rewards to loyal customers  First time purchase offer Example: Big billion days by Flipkart, Great Indian Festival by Amazon, Myntra festival sale, Nykaa Pink Friday sale etc
  9. Examples of e-shopping in different segments  Beauty regimes  Apparels and accessories  Online consultation and medicines  Food  Jewellery  Consumer Electronics, Kitchen ware and household appliances  Baby care products
  10. Amazon and Flipkart • Amazon Fresh • Subscribe and Save • Buy Again • Flipkart Grocery • Amazon Pay
  11. Myntra and Ajio
  12. Blinkit and Big basket
  13. Caratlane
  14. Nykaa, Purple and Smytten
  15. Practo, Netmeds, Pharmeasy
  16. Zomato and Swiggy  Swiggy Genie  Swiggy Instamart  Zomato Pro  Zomato Edition card
  17. Firstcry • Firstcry Parenting • Firstcry Shopping
  18. Disadvantages:  Lack of trust  No coverage of some area  Product duplicity  Online fraud