![Managerial Implications ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/country-attractiveness-120210020922-phpapp01/75/countryattractiveness-2-2048.jpg?cb=1666042792)
![Country attractiveness analysis ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/country-attractiveness-120210020922-phpapp01/75/countryattractiveness-6-2048.jpg?cb=1666042792)
![Country attractiveness analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/country-attractiveness-120210020922-phpapp01/75/countryattractiveness-7-2048.jpg?cb=1666042792)
![Framework for country market and industry attractiveness assessment MARKET - How important is the demand in this country? + Growth? + Size? + Customer quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMPETITION + Intensity of rivalry + Entry barriers + Bargaining power of suppliers & customers - Is the business + Profitable short-term? + Profitable long-term? INCENTIVES + Tax + Subsidies + Infrastructures + Government contracts + Does a presence in this country increase competitiveness? COUNTRY MARKETS AND INDURTRIES OPPORTUNITIES](https://image.slidesharecdn.com/country-attractiveness-120210020922-phpapp01/75/countryattractiveness-8-2048.jpg?cb=1666042792)
![Country attractiveness analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/country-attractiveness-120210020922-phpapp01/75/countryattractiveness-9-2048.jpg?cb=1666042792)
![Framework for country risk analysis POLITICAL RISKS OPERATIONAL RISKS COMPETITIVE RISKS ECONOMIC RISKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INFRASTRUCTURE - Power, telecommunication, transport - Supplier COUNTRY RISK ANALYSIS ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/country-attractiveness-120210020922-phpapp01/75/countryattractiveness-10-2048.jpg?cb=1666042792)
Country-attractiveness
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Country-attractiveness
- 1. Guide to analyze country’s attractiveness Unit One
- 4. Framework for individual assignment Return HYPOTHETICAL BUSINESS SCENARIO LEARNING TASK 1: COUNTRY FACTOR ANALYSIS Product Business Company Market or industry Country Country factors Benefits Risks Costs Trade off Economic Legal Political Cultural Religious Educational
- 5. General investment frameworks High risk High return High attractiveness Low attractiveness Low risk Low return Market and competitive opportunities Risks High Low Low High