Sugata Ghosh is seeking a senior level position in sales and marketing with over 20 years of experience. He currently works as the General Manager for UFO Moviez India Ltd. and has previously held roles with Overnite Express Ltd. and Hyundai Motors India Ltd. He has a proven track record of achieving sales targets and growing business.

1. Sugata Ghosh
Email:- sugata.ghosh123@gmail.com
Objective
Seeking Senior level assignments in Sales and Marketing operations with a reputed organisation.
Synopsis
 About 20 years of experience in Profit Centre Management, Sales & Marketing, Business Development,
Distribution Management, Network Management and Key Account Management with prestigious
organisations.
 Currently associated with UFO MOVIEZ INDIA LTD . as General Manager.
 A keen planner & implementer with skills in conceptualizing and effecting process initiatives to enhance
efficiency and productivity.
 Proven ability in time management, efficient planning & systematic approach. An effective communicator
with excellent relationship management skills and strong analytical, problem solving & organizational
abilities. Possess a flexible and detail oriented attitude.
 Instrumental in achieving operational targets, networking and sales and revenue targets.
 Instrumental in achieving highest number of operational network as profit centre head and leader in the
achievement in revenue generation.
 A keen strategist and implementer with rich experience in devising and implementing marketing activities
for business growth.
 An effective leader endowed with exemplary communication, relationship management and analytical skills.
Areas of Exposure
Profit Centre Management
. Addressing and Establishing Legal Registrations along with related issues in National and Local/State
Government Departments on behalf of the company.
. Monitoring and Controlling Sales, Marketing, Administration, Taxation, Legal, Logistics, Technical support
and Dealership activities along with channel management.
Strategic Planning
 Planning and executing strategy and market plans in order to achieve the sales forecast and business
development.
 Establishing short term and long term sales budgets and developing business plans for the achievement of
these goals.
 Providing inputs into planning and assigning annual sales volumes to the sales representatives.
Sales and Marketing
 Design and implement process for the sales and marketing operations and accountable for top/bottom line
growth.
 Conduct market research and surveys to keep pace with the changing market trends and competitor moves.
 Identify, explore and develop new markets and tap profitable business opportunities.

2. Sales Promotion
 Select and decide the right distribution channel for the product and implementing the right pricing and
promotional policies.
 Organize sales promotional activities and events including awareness camps, seminars, etc.
Distribution Management
 Achieve business targets in the designated territory via the existing dealer network, identifying new
opportunities for growth, developing & implementing plans for demand generation and channel strategy.
 Develop and maintain a network of dealer/ wholesaler/ sub-wholesaler/ retailers for the achievement of
primary and secondary sales.
 Evaluate performance & monitor distributor sales and marketing activities.
Relationship Management
 Interact with customers to communicate the product, pricing and building brand image.
 Liaison with financers, financial institutions, insurance agencies, banks, Government agencies, etc for the
smooth functioning of overall operations.
Team Management
 Responsible for recruitment and training of personnel and team members to deliver quality service in the
market.
 Provide direction and motivation to the sales and marketing team about the product for enhancing the
overall performance.
 Monitor and analyze the performance of team members and assigning them targets on regular basis.
Organisational Experience
Since July’05 UFO MOVIEZ INDIA LIMITED General Manager.
UFO MOVIEZ INDIA LIMITED was founded by VALUABLE GROUP in the year 2005 ; with professional
team having rich and varied experience in Gaming, Television, Internet, retail and Marketing. The
group’s strength lies in it’s innovative business approach, execution skills and focus on technology
enabled business solutions. Within short span the UFO MOVIEZ has become market leader in it’s
area of operations. UFO is the only company in the world delivering MPEG - 4 High Definition content
for Digital Cinema via satellite. The Company has revolutionized the way films are distributed and
exhibited through its pioneering technology, infrastructure and unique pay per show business
model, bringing in a 'First Day First Show' regime for film distributors and cinema owners. Within a
short span of time, the company has grown into the world's largest and probably the only satellite
delivered digital cinema network with more than 3000 installations in India and Nepal.
. Responsible for Marketing ;Sales ; Distribution ; Business development and generation ,legal objective
management, Taxation, Site installations, Revenue and Credit control , Technical coordination and Sales and
Marketing operations in Eastern India.
. Heading a team of 50 personnel with respect to various departments.
Achievements:
. Achieved highest number of installation sites and running theaters in India.
. Achieved highest revenue generator in India.
. Introducer of Digital movie releases concept in regional languages with profitable models and concepts , in
Eastern Circuit .
Mar’05- July’05 Overnite Express Ltd. Business Development Manager.
It is a pioneer in the courier industry with more than 1700 covered service and delivery pincode destinations
along with huge network of branch associates, pickup & delivery systems.
 Responsible for business development and Sales and Marketing operations in Kolkata.
 Heading a team of 5 sales representatives for channel marketing, institutional sales and recoveries.

3. Achievements:
 Achieved team and personal sales budget of Rs. 1,50,000 in the first month and generated revenues of
Rs.14,000 and recovered Rs.10,000 from clients
 Achieved sales, collections and recoveries of Rs.1,74,000 in the very first month of joining.
 Contributed in enhanced planning for increase in sales volume by 5% every month from existing clients.
 Handled clients including Hutch India Ltd., Ing Vysya Life Insurance, Park Hotels, Glencore Grain India, Disa
India Ltd, Fenner India Ltd, Kotak Securities, Ipca Lab Ltd, HSBC, etc.
 Instrumental in recovering Rs. 2,80,000 from bad due pending case with Playwin India ltd.
Dec’01- Feb’05 Hyundai Motors India Ltd. Assistant Sales Manager
Hyundai Motors is South Korean car and commercial vehicle manufacturing conglomerate with a turnover of
more than $2000 billion.
 Handled franchisee management, sales of personal and commercial vehicle divisions in Siliguri, North
Bengal, Sikkim, Bhutan, Assam and Bihar.
 Headed a team of 16 sales executives for direct sales, institutional sales, tele-marketing and showroom
sales.
 Recipient of highest financing contributor award from HMI, Special customer service contributory award
from HDFC and ICICI bank
Achievements:
 Contributed in enhancing the sales of cars from 8 to 88 within a span of 4 years resulting in an average
sales of 112 cars per month.
 Sold the highest number of hatchback cars in Darjeeling, Coochbehar with sales of 35 cars on an average.
 Recognised as the highest contributor to fis in North Bengal both segment/catagory wise.
 Achieved the highest sales of Santro Zipplus after its launch in Mar’02 amongst the newer franchisee
locations.
 Contributed in achieving the growth percentage in vehicles as comparable to industry growth rate.
 Achieved a growth of 6 cars per month with respect to previous year.
 Received highest financing contributor award from HMI in 2003-04 respectively.
 Awarded with the special customer service contributory award from HDFC bank in 2003-04 and ICICI bank
respectively in 2003-04.
 Organized road shows, car feasts with FIS sponserships, free maintenance shops, free service camps with
sponsers, fashion shows, sports and cultural event sponserships in most of potential locations.
 Handled major clients including LIC, IOC, 250 tea gardens, Govt. offices, etc.
 Contributed in the recruitment of skilled sales team in order to enhance brand image, recognition,
delegation of finance facilities and sales.
May’97–Nov’01 Ipca Lab. Ltd., Mumbai Marketing Executive.
(3C Division)
It is a leader in manufacturing & exports of anti malarial drugs with turnover of Rs. 650 crores.
 Handled sales & marketing operations and events like clinics, camps, seminars, etc. in Siliguri (HQ)
,Murshidabed, Malda, Raiganj, Coochbehar, Jalpaiguri, Darjeeling hills, Sikkim and Bhutan.
Achievements:
 Contributed in launching cardiac care division in Siliguri, North Bengal (7 districts), Sikkim & Bhutan.
 Enhanced monthly sales from Rs. 12,000 to Rs. 3,80,000 out of which 80% was from secondary sales.
 Instrumental in extensive marketing of 5 product brands for 2 years (Metagard, Tenolol ,Lisoril, Glycinorm
and Simlo)
 Achieved a monthly growth of Rs.5,000 in secondary sales.
 Successfully arranged cardiac care camps and clinics, free medicine samples distributions, free ECG camps,
diabetic awareness and management clinics with local clubs, societies, NGOs, doctor’s associations and
company sponsored doctor gatherings.

4.  Handled clients including consultants, doctors, railway hospitals, North Bengal medical college, district
hospitals, sub-divisional hospitals, private medicine nursing homes, etc.
 Pivotal in enhancing distribution network via appointing 9 distributors & 26 sub wholesalers to cover around
3000 retailers.
 Negotiated many disputes over payment recoveries, expiry settlements, lost and damage goods receivables
with retailers as well as wholesalers.
Jan’94-May’94 Max Pharma; Max India Group. Professional Service
Representative
It is the largest manufacturer and exporter of Ampicillin and Amoxcillin bulk drug, with a turnover of
Rs.200crore.
 Handled sales in Silchar (Assam), Cachar disrict, Tripura, Mizoram, Manipur.
Achievements:
 Successfully launched the company & achieved secondary budget of Rs. 60,000 in the first 2 months
 Achieved secondary sales of Rs. 80,000 and primary budget of Rs.1,00,000.
 Enhanced secondary sales by Rs.13,000 per month.
 Introduced Max pharma, Max India group and the vision of the corporate to the clients including doctors,
institutions, wholesalers and retailers.
 Handled major clients including 360 practicing doctors, medical college, district hospitals, nursing homes,
etc.
Successfully appointed wholesalers and developed a network of sub wholesalers and retailers to achieve
secondary sales budget.
Apr’93-Dec’93 Zieta Pharmaceuticals; Cadila Group Business Representative.
It is a producer of antibiotics, health care products and is pioneer in marketing of brands covering all ranges of
therapeutics with a turnover of Rs.1,000 crores.
 Handled business operations in Silchar (Assam), Cachar district, Tripura, Mizoram, Manipur.
Achievements:
 Successfully earned sales incentive on product sales and quarterly budget in the first fifth month by
Rs.1,28,000.
 Enhanced monthly secondary sales by Rs.15,000.
 Handled about 350 listed doctors, medical college, district hospitals.
Academic Credentials
 PGDBM in Marketing from Institute of Modern Management (IMM), Calcutta in 1997.
 B.Sc. from Calcutta University in 1993.
Trainings Attended
Summer training at India Carbon Limited, Calcutta.
Personal Details
Date of Birth : 24th
Oct’1972
Address : Eshaan Apartments
Flat 6 , 4th
Floor
14/1.B.T.Road , Rathtala Kolkata-700 056.
Mobile: +919830159007.