2. About Pure360
Improving results together
• Helping organisations get the best results
from their email and SMS marketing.
• Client portfolio of over 1,500 organisations.
3. CRM at Pure360
• Using Community Edition for six years
• Upgraded to Professional Edition in May
2012
1. More studio customisation
2. Workflow automations
3. Reporting
4. Integration opportunities
7. 2) Workflow automations
→ Assign sales member 10 data a day
→ Prompt if leads left “Assigned”
→ Missing data field prompts
→ Lapse lead if call two weeks out of date
→ Prompt if opp becomes out of date
→ Automate tasks based on package
8. 3) Reporting
• Tracking inbound lead usage
• Improving field completion rates
• Tracking KPI’s
• Analysing revenue by industry/lead source
• Maintaining key customer contact details
12. Pure Response
Email Marketing Solutions
Two way, real time, integration.
1. Send data from SugarCRM to
PureResponse in the click of a button.
2. Receive instant event notifications
from PureResponse via SugarCRM.
13. Summary
• Consistency
• Time saving
• Better data
• 15% consultation uplift