SlideShare a Scribd company logo
1 of 15
Retail: Theory and practice Retail Pricing Strategies
Price and financial control –topics ,[object Object],[object Object],[object Object],[object Object]
Last week  ,[object Object],[object Object],[object Object],[object Object]
Learning Outcomes: ,[object Object],[object Object],[object Object],[object Object],[object Object]
But the retailer must consider more than simply the financial aspects of the business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial performance  key general measures ,[object Object],[object Object],[object Object]
Monitoring retail financial performance (a)  quantitative measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relative cost of goods sold Source: Competition Commission 2000 Company Lines  % of average  (top 5 lines) % of lines bought for less than average Tesco  126 96.2 80 Sainsbury’s 125 97.7 74 Asda  127 97.8 66 Morrisons  122 99.8 46 Netto  24 104.2 21 Waitrose  103 104.4 23 Booths  74 104.7 26
Monitoring retail financial performance (b)  Mark up and Margin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring retail financial performance (c) Direct Product Profitability ,[object Object],[object Object],[object Object]
Measures of success CRITICAL SUCCESS FACTORS MEASURES AND TARGETS Volume growth Turnover % increased *  Leadership in sector Market share increase Profitability Increase in ROI Value of business Increase in share price relative to sector
Monitoring retail productivity Sales volumes/turnover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Productivity measures Source: IGD 2000 Company Sales £  per sq m Sales £000  per FTE employee Tesco 92 146 Sainsbury’s 98 139 Asda 81 163 W H Smith 33 112 Superdrug 37 122 M & S 51 160
Seminar 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Seminar 2 not for 2010/11 ,[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Retailer financial strategy
Retailer financial strategyRetailer financial strategy
Retailer financial strategy
jahanmal
 
DC Lecture Eight: Merchandise Pricing
DC Lecture Eight: Merchandise Pricing DC Lecture Eight: Merchandise Pricing
DC Lecture Eight: Merchandise Pricing
DCAdvisor
 
Retail buying & merchandising purchasing
Retail buying & merchandising purchasingRetail buying & merchandising purchasing
Retail buying & merchandising purchasing
ujjmishra
 

What's hot (19)

Retail Pricing
Retail PricingRetail Pricing
Retail Pricing
 
Pricing strategy of Retail stores
Pricing strategy of Retail storesPricing strategy of Retail stores
Pricing strategy of Retail stores
 
Retail Pricing 1
Retail Pricing 1Retail Pricing 1
Retail Pricing 1
 
Pricing and MRP breach policy
Pricing and MRP breach policyPricing and MRP breach policy
Pricing and MRP breach policy
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
Retail analytics - Improvising pricing strategy using markup/markdown
Retail analytics - Improvising pricing strategy using markup/markdownRetail analytics - Improvising pricing strategy using markup/markdown
Retail analytics - Improvising pricing strategy using markup/markdown
 
The Truth About Markups & Markdowns
The Truth About Markups & MarkdownsThe Truth About Markups & Markdowns
The Truth About Markups & Markdowns
 
SCREEN THE PROPOSED SOLUTIONS BASED ON VIABILITY,PROFITABILITY, AND CUSTOMERS...
SCREEN THE PROPOSED SOLUTIONS BASED ON VIABILITY,PROFITABILITY, AND CUSTOMERS...SCREEN THE PROPOSED SOLUTIONS BASED ON VIABILITY,PROFITABILITY, AND CUSTOMERS...
SCREEN THE PROPOSED SOLUTIONS BASED ON VIABILITY,PROFITABILITY, AND CUSTOMERS...
 
Mm unit 3point2
Mm unit 3point2Mm unit 3point2
Mm unit 3point2
 
Competition based pricing
Competition based pricingCompetition based pricing
Competition based pricing
 
Retailer financial strategy
Retailer financial strategyRetailer financial strategy
Retailer financial strategy
 
Chapter 10 (pricing strategy)
Chapter 10 (pricing strategy)Chapter 10 (pricing strategy)
Chapter 10 (pricing strategy)
 
Pricing As A Strategic Marketing Tool
Pricing As A Strategic Marketing ToolPricing As A Strategic Marketing Tool
Pricing As A Strategic Marketing Tool
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
Golden coins graph
Golden coins graphGolden coins graph
Golden coins graph
 
Retail
RetailRetail
Retail
 
PPT of budgeting merchandise in retail store
PPT of budgeting merchandise in retail storePPT of budgeting merchandise in retail store
PPT of budgeting merchandise in retail store
 
DC Lecture Eight: Merchandise Pricing
DC Lecture Eight: Merchandise Pricing DC Lecture Eight: Merchandise Pricing
DC Lecture Eight: Merchandise Pricing
 
Retail buying & merchandising purchasing
Retail buying & merchandising purchasingRetail buying & merchandising purchasing
Retail buying & merchandising purchasing
 

Similar to Week 19 retail pricing strategies monitoring financial performance

Marketing metrics control@5 5-07-to be distributed
Marketing  metrics control@5 5-07-to be distributedMarketing  metrics control@5 5-07-to be distributed
Marketing metrics control@5 5-07-to be distributed
Randy Hawthorne
 
Differential Cost Analysis chapter7
Differential Cost Analysis chapter7Differential Cost Analysis chapter7
Differential Cost Analysis chapter7
coiness
 
PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0
Saqib Shakil
 
Compensation
CompensationCompensation
Compensation
amitgurus
 
Operation management
Operation managementOperation management
Operation management
Sajid Rasool
 
Aqa bus2-measuringimprovingprofit
Aqa bus2-measuringimprovingprofitAqa bus2-measuringimprovingprofit
Aqa bus2-measuringimprovingprofit
Peter Sammons
 
Absorption and marginal costing
Absorption and marginal costing Absorption and marginal costing
Absorption and marginal costing
Ravindra Sharma
 
ESOMAR Workshop "The art of pricing"
ESOMAR Workshop "The art of pricing"ESOMAR Workshop "The art of pricing"
ESOMAR Workshop "The art of pricing"
SKIM
 

Similar to Week 19 retail pricing strategies monitoring financial performance (20)

[DSC Europe 22] Using AI to solve complex business problems: optimizing markd...
[DSC Europe 22] Using AI to solve complex business problems: optimizing markd...[DSC Europe 22] Using AI to solve complex business problems: optimizing markd...
[DSC Europe 22] Using AI to solve complex business problems: optimizing markd...
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Advanced strategic management @ bec doms
Advanced strategic management @ bec domsAdvanced strategic management @ bec doms
Advanced strategic management @ bec doms
 
Marketing metrics control@5 5-07-to be distributed
Marketing  metrics control@5 5-07-to be distributedMarketing  metrics control@5 5-07-to be distributed
Marketing metrics control@5 5-07-to be distributed
 
Differential Cost Analysis chapter7
Differential Cost Analysis chapter7Differential Cost Analysis chapter7
Differential Cost Analysis chapter7
 
mba 290-strategic analysis.ppt
mba 290-strategic analysis.pptmba 290-strategic analysis.ppt
mba 290-strategic analysis.ppt
 
mba 290-strategic analysis.ppt
mba 290-strategic analysis.pptmba 290-strategic analysis.ppt
mba 290-strategic analysis.ppt
 
PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0
 
2nd Ch P M
2nd Ch  P M2nd Ch  P M
2nd Ch P M
 
Absorption and Marginal Costing
Absorption and Marginal CostingAbsorption and Marginal Costing
Absorption and Marginal Costing
 
Compensation through easy-commission
Compensation through easy-commissionCompensation through easy-commission
Compensation through easy-commission
 
Compensation
CompensationCompensation
Compensation
 
Operation management
Operation managementOperation management
Operation management
 
Pricing
PricingPricing
Pricing
 
Aqa bus2-measuringimprovingprofit
Aqa bus2-measuringimprovingprofitAqa bus2-measuringimprovingprofit
Aqa bus2-measuringimprovingprofit
 
4604403
46044034604403
4604403
 
Absorption and marginal costing
Absorption and marginal costing Absorption and marginal costing
Absorption and marginal costing
 
Category Management- Pricing.pdf
Category Management- Pricing.pdfCategory Management- Pricing.pdf
Category Management- Pricing.pdf
 
Marketing Performance & Profitability
Marketing Performance & ProfitabilityMarketing Performance & Profitability
Marketing Performance & Profitability
 
ESOMAR Workshop "The art of pricing"
ESOMAR Workshop "The art of pricing"ESOMAR Workshop "The art of pricing"
ESOMAR Workshop "The art of pricing"
 

More from SueLayton

Week 14 location store environment
Week 14 location store environmentWeek 14 location store environment
Week 14 location store environment
SueLayton
 
Week 7 retail change theories
Week 7 retail change theoriesWeek 7 retail change theories
Week 7 retail change theories
SueLayton
 
Week 19 crm 2 the loyalty card
Week 19 crm 2 the loyalty cardWeek 19 crm 2 the loyalty card
Week 19 crm 2 the loyalty card
SueLayton
 
Week 18 customer relations management
Week 18 customer relations managementWeek 18 customer relations management
Week 18 customer relations management
SueLayton
 
Week 16 retail brands 2010
Week 16 retail brands 2010Week 16 retail brands 2010
Week 16 retail brands 2010
SueLayton
 
Week 17 promotion in retailing 1 2010
Week 17 promotion in retailing 1 2010Week 17 promotion in retailing 1 2010
Week 17 promotion in retailing 1 2010
SueLayton
 
Week 15 retail service
Week 15 retail serviceWeek 15 retail service
Week 15 retail service
SueLayton
 
Week 14 location store and environment
Week 14 location store and environmentWeek 14 location store and environment
Week 14 location store and environment
SueLayton
 

More from SueLayton (8)

Week 14 location store environment
Week 14 location store environmentWeek 14 location store environment
Week 14 location store environment
 
Week 7 retail change theories
Week 7 retail change theoriesWeek 7 retail change theories
Week 7 retail change theories
 
Week 19 crm 2 the loyalty card
Week 19 crm 2 the loyalty cardWeek 19 crm 2 the loyalty card
Week 19 crm 2 the loyalty card
 
Week 18 customer relations management
Week 18 customer relations managementWeek 18 customer relations management
Week 18 customer relations management
 
Week 16 retail brands 2010
Week 16 retail brands 2010Week 16 retail brands 2010
Week 16 retail brands 2010
 
Week 17 promotion in retailing 1 2010
Week 17 promotion in retailing 1 2010Week 17 promotion in retailing 1 2010
Week 17 promotion in retailing 1 2010
 
Week 15 retail service
Week 15 retail serviceWeek 15 retail service
Week 15 retail service
 
Week 14 location store and environment
Week 14 location store and environmentWeek 14 location store and environment
Week 14 location store and environment
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 

Recently uploaded (20)

Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

Week 19 retail pricing strategies monitoring financial performance

  • 1. Retail: Theory and practice Retail Pricing Strategies
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Relative cost of goods sold Source: Competition Commission 2000 Company Lines % of average (top 5 lines) % of lines bought for less than average Tesco 126 96.2 80 Sainsbury’s 125 97.7 74 Asda 127 97.8 66 Morrisons 122 99.8 46 Netto 24 104.2 21 Waitrose 103 104.4 23 Booths 74 104.7 26
  • 9.
  • 10.
  • 11. Measures of success CRITICAL SUCCESS FACTORS MEASURES AND TARGETS Volume growth Turnover % increased * Leadership in sector Market share increase Profitability Increase in ROI Value of business Increase in share price relative to sector
  • 12.
  • 13. Productivity measures Source: IGD 2000 Company Sales £ per sq m Sales £000 per FTE employee Tesco 92 146 Sainsbury’s 98 139 Asda 81 163 W H Smith 33 112 Superdrug 37 122 M & S 51 160
  • 14.
  • 15.

Editor's Notes

  1. Productivity – sales/sq foot etc Efficiency – stockturn, fixed asset t/o, trade debtor collection period, trade creditor collection period Effectiveness – profitability ratios: ROCE, GP, net profit, mark-up Could divide into: Profitability Efficiency Liquidity – acid test (current assets – stocks/current liabilities) Investment – PE ratio (market price per share / earnings per share), earnings per share, capital gearing (debt/total equity)
  2. GP – sales less cost of sales Gross profit ratio = gross profit / sales revenue x 100 Operating profit (EBIT – Earnings Before Interest & Tax) Net profit – total revenue – total expenses ROCE – primary ratio – profit before tax & interest / year end capital employed x 100 – could an investor have earnt more elsewhere