1.
“Annisms I LOVE”
By Ann Handley
A SlideShare Presentation by…
Sue-Ann@WriteMixforBusiness.com

2.
“What will your audience thank you for?
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3.
Think Before You Ink…
“
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4.
…Why does it matter to the
people you are trying to reach?
“
WriteMixforBusiness.com

5.
Swap places with your reader.
Be a skeptic of your own work.
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“

6.
…Get out of your own
head, and into your
reader’s or customer’s.
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“

7.
...infuse your content with heart and
soul and integrity, and layer it with
a warm blanket of trust.
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“

8.
…specific details can help…
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“

9.
…put the flesh and blood on the
dry bones of a so-called solution.
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“

10.
...specific, story-based content...adds
a heartbeat and a pulse to an idea.
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“

11.
...design and content aren't separate
processes...they are best friends and life
partners, and deserve to be treated as such.
“
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12.
I particularly like the simple, intuitive interface that
puts magic wands in the design hands of muggles.
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13.
…less is so often more.
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14.
“...writers tend to equate editing with
grammar, when it's so much more than that.
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15.
Psst…my
personal
favorite… Add blog bling…
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“

16.
"Annisms I Love" Presentation Quotes, Straight from MarketingProf's
Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers.
Ann did write THE
Guide to Creating
Ridiculously Good
Content, you know.
These “Annisms” are just a taste from
the book … pick up your copy, if you
haven’t, and refer to it OFTEN!
Continue to Next Annism…

17.
…the key to being a better writer is,
essentially, to be a more productive one.
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18.
There is no one way to write,
remember? ...adapt and amend
and reject these guidelines as
you discover what works for your
audience and for you...
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19.
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20.
Remember your value is not what you do or what
you sell, it's what you do for your customers.
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“

21.
A SNAZZY SLIDESHARE PRESENTATION by
Sue-Ann@WriteMixforBusiness.com
Thanks for Viewing “Annisms I Love”
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