1.
10 X Rule by GRANT CARDONE
THE ONLY DIFFERENCE BETWEEN SUCCESS AND FAILURE

2.
CHAPTER 1
• The biggest difference between success
and failure is that the successful
person/team/organization commit to 10X
thoughts followed by 10X actions.

3.
CHAPTER 2
• When faced with challenges or problems,
we tend to reduce the target so that we
can act small. Never reduce a target,
instead increase actions.

4.
CHAPTER 3
• Success is in the mind, thought, action,
behaviour and action. Successful
companies create products, get those
products for customers to the market,
keep clients in mind, employees, investors
happy. Repeat the cycle over and over.

5.
CHAPTER 4
• Success is all about living upto your full
potential and do what you are capable of
each day at home and workplace.

6.
CHAPTER 5
• Erase the notion that success is limited
only to some and only in certain limits.
Great ideas, new technologies, innovative
products and fresh solutions to old
problems are ingradients to success.

7.
CHAPTER 6
• Successful people are those who thing big
but take small specific actions towards
their goals with responsibility. They seem
to give no excuses.

8.
CHAPTER 7
• There are 4 degrees of action. Do nothing,
retreat, take normal levels of action, take
massive action. Massive action means
making somewhat unreasonable choices
and then following up with even more
action.

9.
CHAPTER 8
• Average or being average is a failing
formula. Average products, average
management, average workers, average
actions and average thinking has no place
in this diabolic world.

10.
• CHAPTER 9
• Set 10X targets. Align them with other
purposes. Write them each day. 10X Rule
is for people who are obsessed with
creating an exceptional life.
• The said rule removes the concept of luck
and chance from your business equation
and shows the mind-set embrace in order
to lock in massive success.

11.
CHAPTER 10
• Handle your competition by getting
noticed.
• Get through the noise.
• Take action and take it to such a level that
will seperate you and your organization
from everyone else who be in your space.

12.
CHAPTER 11
• Don’t be comfortable by being “adequately
satisfied.” It just takes a bit of waking up to
discover that you can strive and settle for
abudance.
• Abundance is not a prerogative of a
chosen few.

13.
CHAPTER 12
• Obsession is not a disease; it is a gift.
• Work is vacation states Shimon Peres, Ex
Israeli Prime Minister.
• Most people make only enough effort for it
to feel like work, whereas the most
successful follow up every action with an
obsession to see it through to a reward.

14.
CHAPTER 13
• Think about it. What is the worst thing that
can happen to you if you just totally go for
it?
• Overcommit your energy, resources,
creativity and persistence. Know that you
are all in on every activity, every time you
take action, every day you are in the
business.

15.
CHAPTER 14
• Expand-Never Contract.Get out of your
sofa, get out of your home and visit the
market. Get infront of client, seek out
opportunities, show that you are
advancing in the market.
• Dominate your sector and get the attention
by taking massive action.

16.
• CHAPTER 15
• Success demands continuous progressive
action. Success tends to bless who are most
committed to giving it the most attention.
• It is like a lawn or garden; no matter how green it
gets or beautiful the flowers, you must continue
to tend it. Keep moving, trimming, edging,
watering and planting; otherwise your grass will
turn brown and your flowers will die.

17.
• CHAPTER 16
• FEAR stands for False Events Appearing
Real. Fear is provoked by emotions and
not by rational thinking.
• Emotions are wildly overrated - reframe
your understanding of fear and use it as a
reason to move forward rather than as an
excuse to stop or retreat.

18.
CHAPTER 17
• Each one of us has 168 hours in a week. Most of
us work for around 40 hours a week which
constitutes 22.3% of his work, 33.3% towards
sleep and 16.6% in front of TV or online.
• The general population just work to earn their
living whereas successful people work at a pace
that gets such satisfying results that work is a
reward.

19.
CHAPTER 18
• Criticism precedes admiration and - like it
or not - goes hand in hand with success.
• Keep working on success and the very
same people who were putting you down
will be admiring you for what you have
done.

20.
CHAPTER 19
• Customer satisfaction is the wrong target.
Increasing customers is the right target.
• Worry about generating customers before
you worry about making them happy.

21.
CHAPTER 20
• “Omnipresence” conveys the concept of
being everywhere - in all places, at all
times.
• Consider your business, products and
company is everywhere. See the
companies such as Coca Cola, Apple,
Bank of America, Ernst & Young, Walt
Disney.

22.
CHAPTER 21
• Remember what the author has said time
and again through this book: “Nothing
happens to you; it happens because of
you.”
• Success and Excuses never go together.

23.
CHAPTER 22
• Successful people talk, think, and
approach situations, challenges, and
problems differently than most people -
and then definitely think about money
differently.
• The only way to be successful is to take
the same actions that successful people
take.

24.
• Success is no different than any other skill.
Duplicate the actions and mind-sets of
successful people, and you will create
enormous success for yourself.

25.
• CHAPER 23
• Big thinking, massive actions,
expansion,and risk taking are necessary
for your survival and future growth.
• Commit to 10X thinking and 10X action.

26.
THANKING YOU