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Chapter   Final Exam
S. No. No.       Q. No.     Chapter Heading                                             Date
                           Introduction                                                 July 2, 2012
  1       11        1,2    Short Reports                                                July 4, 2012
  2       12        3,4    Long (Formal) Reports
  3       13         5     Proposals
                           Strategies for Successful Speaking and Successful
  4       14         6     Listening
                           Strategies for Successful Informative and Persuasive
  5       15         7     Speaking

  6       16         8     Strategies for Successful Interpersonal Communication

  7       17        9,10   Strategies for Successful Business and Group Meetings

  8       18         11    The Job Application Process - The Written Job Presentation

  9       19         12    The Job Application Process - Interviews and Follow-Up
Assign Number
Sr. No.        Name
A: Alpha 1     Jawed
B: Bravo 1     m. Rashid
C: Charlie 1   Jahanzaib
D: Delta 1     Mudassir
E: Echo 1      m. Usman
F: Foxtrot 1   Ali Murtuza
G: Golf 1
Why Study Communication?

• Make your profile
• Make accounts on twitter and linked in

• What are the instances where writing long
  report is necessary
• Mention Some headings / parts of a long report
Chapter 12
High formality
1st     Title    Title   Letter  Table   Executive
Level    Fly     Page      of      of    Summary          THE REPORT PROPER
                         Trans. Contents
                         Letter    Table   Executive
                 Title
  2nd Level      Page
                           of        of    Summary        THE REPORT PROPER
                         Trans.   Contents

                                  Title    Table   Combination
                3rd Level         Page       of    Transmittal/        THE REPORT PROPER
                                          Contents Exec.Sum.


                                   4th Level           Title Combination
                                                             Transmittal/     THE REPORT PROPER
                                                       Page Exec.Sum.

                                                                      Title
                                                   5th Level          Page
                                                                               THE REPORT PROPER


                                                                    6th Level       LETTER REPORT

                                                                                                   EMAIL
                                                                                    7th Level     REPORT
 Low formality
Prefatory                 The report                Supplemental   Presentation of the
    Sections                    proper                    Sections        Long Report

• Cover and External       • Introduction           •   Bibliography   • Writing the first
  Title                    • Report findings with   •   Endnotes         draft
• Title Fly and Internal     footnotes              •   Appendix       • Editing and Revising
  Title                    • Summary,               •   Glossary         the rough drafts
• Letter of Transmittal      Conclusion and         •   Index          • Typing the final
• Table of Contents          recommendation                              document
• Executive Summary
  / Synopsis
? Recognize clearly what is
                              ? Realize who would be
 expected of you: issues,
                                  your audience
problems, purpose, scope




 ? Be sure of financial and
  time constraints; costs,
travels, release from work    ? Find out the sources to
                                   take help from
Ask if the authorizer wants
      progress reports
Cover and                             Letter of             Table of              Executive
External Title      Title Fly         Transmittal            Contents              Summary

• Keep it         • Make            • Authorization      • Prepare the         • Add a brief
  attractive,       appealing and     (who asked me        table of              background
  appealing and     attractive        to do this)          contents last-        statement
  concise                                                  after you have      • Be sure that
                                    • Transmittal                                causes you
• Use Five Ws                         Details (here is     assigned the          attribute to the
  • Who                               the report you       headings and          issues are
                                      requested)           final page            established
  • What
                                    • Background,          numbers             • Mention the
  • When                                                                         criteria of
                                      Methodology        • Include a list of
  • Where                                                  visuals if            solutions
                                    • Highlights
  • Why                                                    required            • If required add
                                    • Courteous                                  recommendations
                                      ending                                   • If desired, add
                                                                                 budgets and time
                                                                                 frame implications
MIDWESTERN RESEARCH, INC.
                                                           1732 Midday Avenue
                                                            Chicago, IL 60607
                                                         Telephone: 312.481.2919
                                April 13, 2005

                                Mr. W. Norman W. Bigbee
                                Vice President in Charge of Sales
                                Allied Distributors, Inc.
                                3131 Speedall Street
                                Akron, Ohio 44302
                                Dear Mr. Bigbee:
Authorization and transmittal   Here is the report on the four makes of subcompact automobiles you asked
          message               me to compare last January 3.
                                To help you in deciding which of the four makes you should buy as
                                replacements for your fleet, I gathered what I believe to be the most complete
 Methodology & Highlights       information available. Much of the operating information comes from your
                                own records. The remaining data are the findings of both consumer research
                                engineers and professional automotive analysts. Only my analyses of these
                                data are subjective.
                                I sincerely hope, Mr. Bigbee, that my analyses will help you in making the
     Courteous Ending           correct decision. I truly appreciate this assignment. And should you need any
                                assistance in interpreting my analyses, please call on me.
                                Sincerely,
                                George W. Franklin
                                George W. Franklin
                                Associate Director
Table of Contents
                                                                                                            Part                                                                                    Page
                                           TABLE OF CONTENTS                                                        B. Gamma Gives Best Ride....................................……........11
Part                                                                              Page                              C. Gamma Is Judged Most Durable........................................11
Executive Summary..................................................................................vi
   I. THE FLEET REPLACEMNT PROBLEM......................................1                                     V.    RECOMMENDATION OF GAMMA.....................................12
       A. The Authorization by Vice President Bigbee.............................1
       B. Problem of Selecting Fleet Replacements..................................1                                                         LIST OF TABLES AND CHARTS
       C. Reports and Records as Sources of Data...................................2                        TABLES
       D. A Preview to the Presentation...................................................2                    I.   ORIGINAL COST OF FOUR BRANDS
  II. THE MAJOR FACTOR OF COST.................................................2                                    OF SUBCOMPACT CARS IN 2005.........................................3
       A. Initial Costs Favor Beta.............................................................3              II.   COMPARISON OF REPAIRS AND RELATED LOST
                                                                                                                      WORKING TIME FOR FOUR MAKES OF CARS FOR
       B. Trade-in Values Show Uniformity............................................4                              TWO YEARS....................................................................….....5
       C. Operating Costs Are Lowest for Gamma..................................4                            III.   COST-PER-MILE ESTIMATE OF OPERATION...................5
       D. Cost Composite Favors Gamma...............................................6                        IV.    LIST OF STANDARD SAFETY FEATURES..........................7
 III. EVALUATION OF SAFETY FEATURES....................................6                                      V.    COMPARATIVE WEIGHT DISTRIBUTIONS,
       A. Delta Is Best Equipped with Safety Devices.............................7                                  BRAKING DISTANCES, AND CORNERING
                                                                                                                    ABILITIES.............................................................................….9
       B. Acceleration Adds Extra Safety to Delta...................................8
                                                                                                             VI.    COMPARATIVE COMFORT AND RIDE.........................….11
       C. Weight Distribution Is Best in Alpha and Gamma...................9
       D. Gamma Has Best Braking Quality..........................................10                        CHARTS
IV. RIDING COMFORT AND OVERALL CONSTRUCTION........10                                                          1.   Estimated Total Operating Cost.............................................….6
       A. Gamma Ranks First in Handling.............................................10                         2.   Comparison of Acceleration Times........................................….8
Executive Summary
            The recommendation of this study is that Gamma is the best buy for Allied Distributors, Inc.
            Authorized by Mr. Norman W. Bigbee, Vice President, on January 3. 2005, this report is submitted
            on April 13, 2005. This study gives Allied Distributors an insight into the problem of replacing the
            approximately 50 two-year-old subcompact cars in its present sales fleet. The basis for this
            recommendation is an analysis of cost, safety, and construction factors of four models of subcompact
            cars (Alpha, Beta, Gamma, and Delta).
            The four cars do not show much difference in ownership cost (initial cost less trade-in allowance
Executive   after two years). On a per-car basis, Beta costs least for a two-year period--$3,216. Compared with
            costs for the other cars, Beta is $370 under Gamma, $588 under Alpha, and $634 under Delta. For
Summary     the entire sales fleet, these differences become more significant. A purchase of 50 Betas would save
            $18,500 over Gamma, $29,400 over Alpha, and $31,700 over Delta.
            Operation costs would favor Gamma. Cost per mile for this car is $0.13970, as compared with
            $0.14558 for Alpha, $0.14785 for Delta, and $0.15184 for Beta. The totals of all costs for the 50-car
            fleet over the two-year period show Gamma to be least costly at $385,094. In second place is Alpha,
            with a cost of $400,208. Third is Delta with $406,560, and fourth is Beta with a cost of $417,532.
            On the qualities that pertain to driving safety, Gamma is again superior to the other cars. It has the
            best brakes and is tied with Alpha for the best weight distribution. It is second in acceleration and is
            again tied with Alpha for the number of standard safety devices. Alpha is second overall in this
            category, having the second best brakes of the group. Beta is last because of its poor acceleration
            and poor brakes.
            Construction features and handling abilities place Gamma all by itself. It scores higher than any
            other car in every category. Alpha and Delta are tied for second place. Again Beta is last, having
            poor steering and handling qualities.
                                                               vi
Diagram of the Structural Coherence Plan of a Long,
                Formal Report (1 of 2)
                 The first part of the structural coherence plan is the
                 introduction preview. Here the readers are told how the
                 report will unfold. Specifically, they are told what will be
                 covered, in what order it will be covered, and the
                 reasons for this order.


                 Because the report is long and involved, introductions
                 are needed at the beginnings of the major sections to
                 remind the readers where they are in the plan outlined in
                 the preview. These parts introduce the topics to be
                 discussed, point the way through the sections, and
                 relate the topics of the sections to the overall plan of the
                 report.
Diagram of the Structural Coherence Plan of a Long,
                Formal Report (2 of 2)

                     Conclusions and summaries for each major
                     report section help readers to gather their
                     thoughts and see the relationships of the
                     report topics.

                     Completing the plan, a final conclusion or
                     summary section brings the report to a
                     head. Here, previously drawn section
                     summaries and conclusions are brought
                     together. From these a final conclusion and
                     recommendation may be drawn.
Foot notes and
  Bibliography                                Appendix             Glossary             Index
                         Endnotes
• a list of sources   • 2 types:          • Visuals,           • Explanation /    • It lists topics
  you cited as          • that explain      exhibits, copies     definition of      alphabetically
  documentation           content           of                   the terms used     and guides the
  for relevant          • that identify     questionnaires,                         reader to
  content in your         sources of        or pamphlets                            various places
  report                  content, or       used for                                that discuss
• Your company            citations         references                              certain subject
  may or may                                                                        matter in the
  not want this;                                                                    report
  find out
Writing the first   Editing and revising   Typing the Final
draft               the Revising the       Document
• Introduction      rough drafts           • Over all appearance
• Body or text                             • Spacing
                                           • Margins
                                           • Pagination
Take Away Class 3
FURTHER
• http://www.scoop.it/t/teaching-a-modern-
  business-communication-course

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Chap 17 managing information systems and communication technology
Chap 17 managing information systems and communication technologyChap 17 managing information systems and communication technology
Chap 17 managing information systems and communication technology
 
Chap 7 understanding entrepreneurship
Chap 7 understanding entrepreneurshipChap 7 understanding entrepreneurship
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Chap 20 intermediate term and lease financing
Chap 20 intermediate term and lease financingChap 20 intermediate term and lease financing
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Chap 16 managing quality and productivity
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Chap 11 understanding marketing processes and consumer behavior
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Chap 11 understanding marketing processes and consumer behavior
 
Chap 9 understanding employee motivating
Chap 9 understanding employee motivatingChap 9 understanding employee motivating
Chap 9 understanding employee motivating
 
Chap 8 managing hr
Chap 8 managing hrChap 8 managing hr
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Chap 9 understanding employee motivating
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Chap 6 organizing the business enterprise
Chap 6 organizing the business enterpriseChap 6 organizing the business enterprise
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Chap 3 global context of business new
Chap 3 global context of business newChap 3 global context of business new
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Chap 4 conducting business ethically and responsibly 2
Chap 4 conducting business ethically and responsibly 2Chap 4 conducting business ethically and responsibly 2
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Management chap 5
Management chap 5Management chap 5
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Management chap 10 leadership
Management chap 10 leadershipManagement chap 10 leadership
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Bc ii chap 11 short reports

  • 1. Chapter : 1 Short Reports MQ http://www.slideshare.net/Subjectmaterial
  • 2. Chapter Final Exam S. No. No. Q. No. Chapter Heading Date Introduction July 2, 2012 1 11 1,2 Short Reports July 4, 2012 2 12 3,4 Long (Formal) Reports 3 13 5 Proposals Strategies for Successful Speaking and Successful 4 14 6 Listening Strategies for Successful Informative and Persuasive 5 15 7 Speaking 6 16 8 Strategies for Successful Interpersonal Communication 7 17 9,10 Strategies for Successful Business and Group Meetings 8 18 11 The Job Application Process - The Written Job Presentation 9 19 12 The Job Application Process - Interviews and Follow-Up
  • 3. Assign Number Sr. No. Name A: Alpha 1 Jawed B: Bravo 1 m. Rashid C: Charlie 1 Jahanzaib D: Delta 1 Mudassir E: Echo 1 m. Usman F: Foxtrot 1 Ali Murtuza G: Golf 1
  • 4. Why Study Communication? • Make your profile • Make accounts on twitter and linked in • What are the instances where writing long report is necessary • Mention Some headings / parts of a long report
  • 6. High formality 1st Title Title Letter Table Executive Level Fly Page of of Summary THE REPORT PROPER Trans. Contents Letter Table Executive Title 2nd Level Page of of Summary THE REPORT PROPER Trans. Contents Title Table Combination 3rd Level Page of Transmittal/ THE REPORT PROPER Contents Exec.Sum. 4th Level Title Combination Transmittal/ THE REPORT PROPER Page Exec.Sum. Title 5th Level Page THE REPORT PROPER 6th Level LETTER REPORT EMAIL 7th Level REPORT Low formality
  • 7. Prefatory The report Supplemental Presentation of the Sections proper Sections Long Report • Cover and External • Introduction • Bibliography • Writing the first Title • Report findings with • Endnotes draft • Title Fly and Internal footnotes • Appendix • Editing and Revising Title • Summary, • Glossary the rough drafts • Letter of Transmittal Conclusion and • Index • Typing the final • Table of Contents recommendation document • Executive Summary / Synopsis
  • 8. ? Recognize clearly what is ? Realize who would be expected of you: issues, your audience problems, purpose, scope ? Be sure of financial and time constraints; costs, travels, release from work ? Find out the sources to take help from Ask if the authorizer wants progress reports
  • 9. Cover and Letter of Table of Executive External Title Title Fly Transmittal Contents Summary • Keep it • Make • Authorization • Prepare the • Add a brief attractive, appealing and (who asked me table of background appealing and attractive to do this) contents last- statement concise after you have • Be sure that • Transmittal causes you • Use Five Ws Details (here is assigned the attribute to the • Who the report you headings and issues are requested) final page established • What • Background, numbers • Mention the • When criteria of Methodology • Include a list of • Where visuals if solutions • Highlights • Why required • If required add • Courteous recommendations ending • If desired, add budgets and time frame implications
  • 10. MIDWESTERN RESEARCH, INC. 1732 Midday Avenue Chicago, IL 60607 Telephone: 312.481.2919 April 13, 2005 Mr. W. Norman W. Bigbee Vice President in Charge of Sales Allied Distributors, Inc. 3131 Speedall Street Akron, Ohio 44302 Dear Mr. Bigbee: Authorization and transmittal Here is the report on the four makes of subcompact automobiles you asked message me to compare last January 3. To help you in deciding which of the four makes you should buy as replacements for your fleet, I gathered what I believe to be the most complete Methodology & Highlights information available. Much of the operating information comes from your own records. The remaining data are the findings of both consumer research engineers and professional automotive analysts. Only my analyses of these data are subjective. I sincerely hope, Mr. Bigbee, that my analyses will help you in making the Courteous Ending correct decision. I truly appreciate this assignment. And should you need any assistance in interpreting my analyses, please call on me. Sincerely, George W. Franklin George W. Franklin Associate Director
  • 11. Table of Contents Part Page TABLE OF CONTENTS B. Gamma Gives Best Ride....................................……........11 Part Page C. Gamma Is Judged Most Durable........................................11 Executive Summary..................................................................................vi I. THE FLEET REPLACEMNT PROBLEM......................................1 V. RECOMMENDATION OF GAMMA.....................................12 A. The Authorization by Vice President Bigbee.............................1 B. Problem of Selecting Fleet Replacements..................................1 LIST OF TABLES AND CHARTS C. Reports and Records as Sources of Data...................................2 TABLES D. A Preview to the Presentation...................................................2 I. ORIGINAL COST OF FOUR BRANDS II. THE MAJOR FACTOR OF COST.................................................2 OF SUBCOMPACT CARS IN 2005.........................................3 A. Initial Costs Favor Beta.............................................................3 II. COMPARISON OF REPAIRS AND RELATED LOST WORKING TIME FOR FOUR MAKES OF CARS FOR B. Trade-in Values Show Uniformity............................................4 TWO YEARS....................................................................….....5 C. Operating Costs Are Lowest for Gamma..................................4 III. COST-PER-MILE ESTIMATE OF OPERATION...................5 D. Cost Composite Favors Gamma...............................................6 IV. LIST OF STANDARD SAFETY FEATURES..........................7 III. EVALUATION OF SAFETY FEATURES....................................6 V. COMPARATIVE WEIGHT DISTRIBUTIONS, A. Delta Is Best Equipped with Safety Devices.............................7 BRAKING DISTANCES, AND CORNERING ABILITIES.............................................................................….9 B. Acceleration Adds Extra Safety to Delta...................................8 VI. COMPARATIVE COMFORT AND RIDE.........................….11 C. Weight Distribution Is Best in Alpha and Gamma...................9 D. Gamma Has Best Braking Quality..........................................10 CHARTS IV. RIDING COMFORT AND OVERALL CONSTRUCTION........10 1. Estimated Total Operating Cost.............................................….6 A. Gamma Ranks First in Handling.............................................10 2. Comparison of Acceleration Times........................................….8
  • 12. Executive Summary The recommendation of this study is that Gamma is the best buy for Allied Distributors, Inc. Authorized by Mr. Norman W. Bigbee, Vice President, on January 3. 2005, this report is submitted on April 13, 2005. This study gives Allied Distributors an insight into the problem of replacing the approximately 50 two-year-old subcompact cars in its present sales fleet. The basis for this recommendation is an analysis of cost, safety, and construction factors of four models of subcompact cars (Alpha, Beta, Gamma, and Delta). The four cars do not show much difference in ownership cost (initial cost less trade-in allowance Executive after two years). On a per-car basis, Beta costs least for a two-year period--$3,216. Compared with costs for the other cars, Beta is $370 under Gamma, $588 under Alpha, and $634 under Delta. For Summary the entire sales fleet, these differences become more significant. A purchase of 50 Betas would save $18,500 over Gamma, $29,400 over Alpha, and $31,700 over Delta. Operation costs would favor Gamma. Cost per mile for this car is $0.13970, as compared with $0.14558 for Alpha, $0.14785 for Delta, and $0.15184 for Beta. The totals of all costs for the 50-car fleet over the two-year period show Gamma to be least costly at $385,094. In second place is Alpha, with a cost of $400,208. Third is Delta with $406,560, and fourth is Beta with a cost of $417,532. On the qualities that pertain to driving safety, Gamma is again superior to the other cars. It has the best brakes and is tied with Alpha for the best weight distribution. It is second in acceleration and is again tied with Alpha for the number of standard safety devices. Alpha is second overall in this category, having the second best brakes of the group. Beta is last because of its poor acceleration and poor brakes. Construction features and handling abilities place Gamma all by itself. It scores higher than any other car in every category. Alpha and Delta are tied for second place. Again Beta is last, having poor steering and handling qualities. vi
  • 13.
  • 14. Diagram of the Structural Coherence Plan of a Long, Formal Report (1 of 2) The first part of the structural coherence plan is the introduction preview. Here the readers are told how the report will unfold. Specifically, they are told what will be covered, in what order it will be covered, and the reasons for this order. Because the report is long and involved, introductions are needed at the beginnings of the major sections to remind the readers where they are in the plan outlined in the preview. These parts introduce the topics to be discussed, point the way through the sections, and relate the topics of the sections to the overall plan of the report.
  • 15. Diagram of the Structural Coherence Plan of a Long, Formal Report (2 of 2) Conclusions and summaries for each major report section help readers to gather their thoughts and see the relationships of the report topics. Completing the plan, a final conclusion or summary section brings the report to a head. Here, previously drawn section summaries and conclusions are brought together. From these a final conclusion and recommendation may be drawn.
  • 16. Foot notes and Bibliography Appendix Glossary Index Endnotes • a list of sources • 2 types: • Visuals, • Explanation / • It lists topics you cited as • that explain exhibits, copies definition of alphabetically documentation content of the terms used and guides the for relevant • that identify questionnaires, reader to content in your sources of or pamphlets various places report content, or used for that discuss • Your company citations references certain subject may or may matter in the not want this; report find out
  • 17.
  • 18. Writing the first Editing and revising Typing the Final draft the Revising the Document • Introduction rough drafts • Over all appearance • Body or text • Spacing • Margins • Pagination

Editor's Notes

  1. http://210.46.97.180/zonghe/book/33-%E9%AB%98%E6%95%88%E5%95%86%E5%8A%A1%E6%B2%9F%E9%80%9A%EF%BC%88%E8%8B%B1%E6%96%87%E7%89%88%20%E7%AC%AC7%E7%89%88%EF%BC%89%20Effective%20Business%20Communications(Seven%20Edition)-%E6%9C%BA%E6%A2%B0%E5%B7%A5%E4%B8%9A%E5%87%BA%E7%89%88%E7%A4%BE-Herta%20A.Murphy%20%20%20Herbert%20W.Hildebrandt%20%20%20Jane%20P.Thomas/Chapter%20%2011.htm