This is the July 2010 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for July. For more information or back issues, visit www.luckie.com

1. July 2010

2. JULY 15, 2010 7-ELEVEN LURES SNACKING GAMERS WITH VIRTUAL GOODS
VOLUME 6 ://: ISSUE 7
PEPSICO SEEKS MEDIA
STARTUPS FOR PEPSICO10
MAKE YOUR OWN CANDY AT HERSHEY’S CHOCOLATE WORLD

3. DREYER’S ICE CREAM ADDS MOBILE TO THE MARKETING MIX
NEW BEN & JERRY’S
FLAVORS DEBUT AT
TARGET, TASTE LIKE
VOLUTEERING
KETTLE BRAND CHIPS LAUNCHES “LOUD FOOD CLUB”

4. KLONDIKE MULTISCREEN EFFORT TAPS MOBILE TO
ENGAGE CONSUMERS
MARS ADDS A PRETZEL TO
M&M’S
WHY DO CONSUMERS VISIT CPG WEBSITES?