SlideShare a Scribd company logo
1 of 24
 
Travel 2.0 is Web 2.0 applied to  the world of consumer travel.  prophis.com | imarketinsights.com
prophis.com | imarketinsights.com Travel 2.0 is online travel that is:  Traveler “community” generated Experience sharing focused Travel 1.0 is online travel that is:  Industry generated Sales and marketing focused
Travel 2.0 communities can incorporate many Web 2.0 aspects. Some of the most common… prophis.com | imarketinsights.com
Popular Travel 2.0 Functions Organizing   bookmarking, rss feeds, tagging, itinerary planning tools  Creating   and  Information Seeking   travel blogs  and vlogs, travel journals,  traveler  ratings  and  reviews , up and downloading photos and videos  Interacting   communities , profiles, applications  Mashing   mapping , integration of local destination content  Integrating   cell phone, social networking prophis.com | imarketinsights.com
The core unique function of Travel 2.0 is sharing experiences.  Net ratings and reviews from  travelers , not industry.  prophis.com | imarketinsights.com
Net ratings and reviews from travelers are  important to online travelers.  prophis.com | imarketinsights.com
How important are these sources in helping you make decisions about personal travel? 78% 60% 59% 50% 30% prophis.com | imarketinsights.com Note: Survey of US online adult travelers, those answering 4 or 5 on 5 point importance scale. Source: Prophis eResearch, August 2008 People you know personally Well-known sites like Expedia  Destination websites Net travel ratings and reviews Well-known travel guide books 26% 17% 11% TV shows about travel  Mass media advertising  Travel blogs
Gusto   Hotel Chatter  IgoUgo   RealTravel   TripAdvisor   TravelBuddy   Travelpod   TripWolf   WAYN   Wikitravel prophis.com | imarketinsights.com Some of the biggest stand-alone travel 2.0 communities in the US are…
What are the  best known  Travel 2.0 sites among US adults?  prophis.com | imarketinsights.com
prophis.com | imarketinsights.com TripAdvisor  is the  best known . But travelers know about a several others too.
Travel 2.0 site “brand” prompted awareness among US online travelers TripAdvisor   Travel Buddy Wikitravel Travelpod IgoUgo 48%   33%  25%  14%  11%  prophis.com | imarketinsights.com Survey of US online adult travelers, Prophis eResearch, August 2008
What are the  most visited  Travel 2.0 sites among US adults?  prophis.com | imarketinsights.com
prophis.com | imarketinsights.com TripAdvisor  is also the  most used  by US online travelers.
Past 12 months usage among US online travelers   TripAdvisor   Travel   Buddy Wikitravel RealTravel Travelpod 17% 9% 4% 4% 3% prophis.com | imarketinsights.com Survey of US online adult travelers, Prophis eResearch, August 2008
What about  personal travel spend potential  for those who visit travel 2.0 sites compared to other online travelers?  prophis.com | imarketinsights.com
Those who use travel 2.0 sites  are more likely to come from high income households  than online travelers who do not. prophis.com | imarketinsights.com
How do online travelers  rate  the  travel 2.0 communities ?  prophis.com | imarketinsights.com
Online travelers reviewed and rated 10 Travel 2.0 sites over 10 dimensions. 57%  rated the sites overall very good  or  excellent .  prophis.com | imarketinsights.com
What were the  strongest predictors  of positive  overall ratings  of Travel 2.0 sites by online US travelers? Professionalism Look / Feel Quality of Content prophis.com | imarketinsights.com Survey of US online adult travelers, Prophis eResearch, August 2008
One travel 2.0 community that rated consistently “above-norm” was  RealTravel . Especially for professionalism and look/feel.  prophis.com | imarketinsights.com Ratings by US online adult travelers, Prophis eResearch, August 2008
Conclusions   Online travel communities are making a significant and positive impact on travelers and “changing the game” of online travel.  prophis.com | imarketinsights.com
Conclusions   As consumer expectations evolve, so too must response from industry players.  prophis.com | imarketinsights.com
Thank you for your attention!  Further details available through: www.imarketinsights.com Detailed travel 2.0 consumer report for sale at: www.prophiseresearch.com/store prophis.com | imarketinsights.com

More Related Content

What's hot

Impact of Social Media in Hospitality Industry (Indonesia)
Impact of Social Media in Hospitality Industry (Indonesia)Impact of Social Media in Hospitality Industry (Indonesia)
Impact of Social Media in Hospitality Industry (Indonesia)Joris Satyadharma
 
BTO 2015 | TripAdvisor | Reputation and other trends
BTO 2015 | TripAdvisor | Reputation and other trendsBTO 2015 | TripAdvisor | Reputation and other trends
BTO 2015 | TripAdvisor | Reputation and other trendsBTO Educational
 
TripAdvisor på Seismonaut Tourism eftermiddagsseminar
TripAdvisor på Seismonaut Tourism eftermiddagsseminarTripAdvisor på Seismonaut Tourism eftermiddagsseminar
TripAdvisor på Seismonaut Tourism eftermiddagsseminarSeismoTourism
 
TripAdvisor Nairobi Presentation 2015
TripAdvisor Nairobi Presentation 2015TripAdvisor Nairobi Presentation 2015
TripAdvisor Nairobi Presentation 2015E-Tourism Frontiers
 
Work With Travel Blog in Creative Tourism
Work With Travel Blog in Creative TourismWork With Travel Blog in Creative Tourism
Work With Travel Blog in Creative TourismBowie Holiday
 
TripShow.com - New Chinese Travel Website
TripShow.com - New Chinese Travel WebsiteTripShow.com - New Chinese Travel Website
TripShow.com - New Chinese Travel WebsiteDr Jens Thraenhart
 
16. jens top travel trends 2016 final june14
16. jens top travel trends 2016 final june1416. jens top travel trends 2016 final june14
16. jens top travel trends 2016 final june14Ethical Sector
 
Baidu Travel Kit by iClick
Baidu Travel Kit by iClickBaidu Travel Kit by iClick
Baidu Travel Kit by iClickARC Design
 
Role of social networking in Travel Industry
Role of social networking in Travel IndustryRole of social networking in Travel Industry
Role of social networking in Travel IndustryAdeebaNihal
 
17. technology i discover
17. technology i discover17. technology i discover
17. technology i discoverEthical Sector
 
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13Inesting
 

What's hot (13)

Boo
BooBoo
Boo
 
Trip Advisor
Trip AdvisorTrip Advisor
Trip Advisor
 
Impact of Social Media in Hospitality Industry (Indonesia)
Impact of Social Media in Hospitality Industry (Indonesia)Impact of Social Media in Hospitality Industry (Indonesia)
Impact of Social Media in Hospitality Industry (Indonesia)
 
BTO 2015 | TripAdvisor | Reputation and other trends
BTO 2015 | TripAdvisor | Reputation and other trendsBTO 2015 | TripAdvisor | Reputation and other trends
BTO 2015 | TripAdvisor | Reputation and other trends
 
TripAdvisor på Seismonaut Tourism eftermiddagsseminar
TripAdvisor på Seismonaut Tourism eftermiddagsseminarTripAdvisor på Seismonaut Tourism eftermiddagsseminar
TripAdvisor på Seismonaut Tourism eftermiddagsseminar
 
TripAdvisor Nairobi Presentation 2015
TripAdvisor Nairobi Presentation 2015TripAdvisor Nairobi Presentation 2015
TripAdvisor Nairobi Presentation 2015
 
Work With Travel Blog in Creative Tourism
Work With Travel Blog in Creative TourismWork With Travel Blog in Creative Tourism
Work With Travel Blog in Creative Tourism
 
TripShow.com - New Chinese Travel Website
TripShow.com - New Chinese Travel WebsiteTripShow.com - New Chinese Travel Website
TripShow.com - New Chinese Travel Website
 
16. jens top travel trends 2016 final june14
16. jens top travel trends 2016 final june1416. jens top travel trends 2016 final june14
16. jens top travel trends 2016 final june14
 
Baidu Travel Kit by iClick
Baidu Travel Kit by iClickBaidu Travel Kit by iClick
Baidu Travel Kit by iClick
 
Role of social networking in Travel Industry
Role of social networking in Travel IndustryRole of social networking in Travel Industry
Role of social networking in Travel Industry
 
17. technology i discover
17. technology i discover17. technology i discover
17. technology i discover
 
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13
 

Similar to Travel 2.0 Communities: Who they are and why they matter

Digital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. ScenarioDigital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. Scenariodelhibloggers
 
Web 2.0 for Tourism
Web 2.0 for TourismWeb 2.0 for Tourism
Web 2.0 for TourismCaucaseastan
 
Building a Digital Marketing and Social Media Strategy in China
Building a Digital Marketing and Social Media Strategy in ChinaBuilding a Digital Marketing and Social Media Strategy in China
Building a Digital Marketing and Social Media Strategy in ChinaDr Jens Thraenhart
 
What content travellers seek online
What content travellers seek onlineWhat content travellers seek online
What content travellers seek onlineFrederic Gonzalo
 
Tourism with recomendation systems
Tourism with recomendation systemsTourism with recomendation systems
Tourism with recomendation systemsArmando Vieira
 
Invtur conference aveiro 2010
Invtur conference aveiro 2010Invtur conference aveiro 2010
Invtur conference aveiro 2010Armando Vieira
 
Trends and Innovations in Online Travel
Trends and Innovations in Online TravelTrends and Innovations in Online Travel
Trends and Innovations in Online TravelGoMio.com
 
Tourism Ireland Final
Tourism Ireland FinalTourism Ireland Final
Tourism Ireland FinalCiaranDelaney
 
E marketer traveler_reviews-online_communities_reshape_marketing_strategies
E marketer traveler_reviews-online_communities_reshape_marketing_strategiesE marketer traveler_reviews-online_communities_reshape_marketing_strategies
E marketer traveler_reviews-online_communities_reshape_marketing_strategiesAdCMO
 
Crossroads Presentation
Crossroads PresentationCrossroads Presentation
Crossroads Presentationwrsonline
 
Travel club presentation_final
Travel club presentation_finalTravel club presentation_final
Travel club presentation_finalJon Hussey
 
How the travel industry can maximise the power of social media
How the travel industry can maximise the power of social mediaHow the travel industry can maximise the power of social media
How the travel industry can maximise the power of social mediaagency:2
 
The Brave New World of Traveler2.0
The Brave New World of Traveler2.0The Brave New World of Traveler2.0
The Brave New World of Traveler2.0David Stutts
 
The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0David Griner
 
Engaging The Longtail 1hr V6.6
Engaging The Longtail 1hr V6.6Engaging The Longtail 1hr V6.6
Engaging The Longtail 1hr V6.6Stephen Joyce
 
2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits Report2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits ReportMonica Watson
 
Web 2.0 in Tourism
Web 2.0 in TourismWeb 2.0 in Tourism
Web 2.0 in TourismCaucaseastan
 

Similar to Travel 2.0 Communities: Who they are and why they matter (20)

Digital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. ScenarioDigital Marketing for the Travel Industry in the Web 2.0. Scenario
Digital Marketing for the Travel Industry in the Web 2.0. Scenario
 
Web 2.0 for Tourism
Web 2.0 for TourismWeb 2.0 for Tourism
Web 2.0 for Tourism
 
Building a Digital Marketing and Social Media Strategy in China
Building a Digital Marketing and Social Media Strategy in ChinaBuilding a Digital Marketing and Social Media Strategy in China
Building a Digital Marketing and Social Media Strategy in China
 
What content travellers seek online
What content travellers seek onlineWhat content travellers seek online
What content travellers seek online
 
Tourism with recomendation systems
Tourism with recomendation systemsTourism with recomendation systems
Tourism with recomendation systems
 
Invtur conference aveiro 2010
Invtur conference aveiro 2010Invtur conference aveiro 2010
Invtur conference aveiro 2010
 
Dragon Trail Summary Nov2009
Dragon Trail Summary Nov2009Dragon Trail Summary Nov2009
Dragon Trail Summary Nov2009
 
Trends and Innovations in Online Travel
Trends and Innovations in Online TravelTrends and Innovations in Online Travel
Trends and Innovations in Online Travel
 
Tripwolf vs boo
Tripwolf vs booTripwolf vs boo
Tripwolf vs boo
 
Tourism Ireland Final
Tourism Ireland FinalTourism Ireland Final
Tourism Ireland Final
 
E marketer traveler_reviews-online_communities_reshape_marketing_strategies
E marketer traveler_reviews-online_communities_reshape_marketing_strategiesE marketer traveler_reviews-online_communities_reshape_marketing_strategies
E marketer traveler_reviews-online_communities_reshape_marketing_strategies
 
Crossroads Presentation
Crossroads PresentationCrossroads Presentation
Crossroads Presentation
 
Travel club presentation_final
Travel club presentation_finalTravel club presentation_final
Travel club presentation_final
 
How the travel industry can maximise the power of social media
How the travel industry can maximise the power of social mediaHow the travel industry can maximise the power of social media
How the travel industry can maximise the power of social media
 
The Brave New World of Traveler2.0
The Brave New World of Traveler2.0The Brave New World of Traveler2.0
The Brave New World of Traveler2.0
 
The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0
 
Sightseer issue 1
Sightseer issue 1Sightseer issue 1
Sightseer issue 1
 
Engaging The Longtail 1hr V6.6
Engaging The Longtail 1hr V6.6Engaging The Longtail 1hr V6.6
Engaging The Longtail 1hr V6.6
 
2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits Report2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits Report
 
Web 2.0 in Tourism
Web 2.0 in TourismWeb 2.0 in Tourism
Web 2.0 in Tourism
 

Recently uploaded

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Recently uploaded (20)

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 

Travel 2.0 Communities: Who they are and why they matter

  • 1.  
  • 2. Travel 2.0 is Web 2.0 applied to the world of consumer travel. prophis.com | imarketinsights.com
  • 3. prophis.com | imarketinsights.com Travel 2.0 is online travel that is: Traveler “community” generated Experience sharing focused Travel 1.0 is online travel that is: Industry generated Sales and marketing focused
  • 4. Travel 2.0 communities can incorporate many Web 2.0 aspects. Some of the most common… prophis.com | imarketinsights.com
  • 5. Popular Travel 2.0 Functions Organizing bookmarking, rss feeds, tagging, itinerary planning tools Creating and Information Seeking travel blogs and vlogs, travel journals, traveler ratings and reviews , up and downloading photos and videos Interacting communities , profiles, applications Mashing mapping , integration of local destination content Integrating cell phone, social networking prophis.com | imarketinsights.com
  • 6. The core unique function of Travel 2.0 is sharing experiences. Net ratings and reviews from travelers , not industry. prophis.com | imarketinsights.com
  • 7. Net ratings and reviews from travelers are important to online travelers. prophis.com | imarketinsights.com
  • 8. How important are these sources in helping you make decisions about personal travel? 78% 60% 59% 50% 30% prophis.com | imarketinsights.com Note: Survey of US online adult travelers, those answering 4 or 5 on 5 point importance scale. Source: Prophis eResearch, August 2008 People you know personally Well-known sites like Expedia Destination websites Net travel ratings and reviews Well-known travel guide books 26% 17% 11% TV shows about travel Mass media advertising Travel blogs
  • 9. Gusto Hotel Chatter IgoUgo RealTravel TripAdvisor TravelBuddy Travelpod TripWolf WAYN Wikitravel prophis.com | imarketinsights.com Some of the biggest stand-alone travel 2.0 communities in the US are…
  • 10. What are the best known Travel 2.0 sites among US adults? prophis.com | imarketinsights.com
  • 11. prophis.com | imarketinsights.com TripAdvisor is the best known . But travelers know about a several others too.
  • 12. Travel 2.0 site “brand” prompted awareness among US online travelers TripAdvisor Travel Buddy Wikitravel Travelpod IgoUgo 48% 33% 25% 14% 11% prophis.com | imarketinsights.com Survey of US online adult travelers, Prophis eResearch, August 2008
  • 13. What are the most visited Travel 2.0 sites among US adults? prophis.com | imarketinsights.com
  • 14. prophis.com | imarketinsights.com TripAdvisor is also the most used by US online travelers.
  • 15. Past 12 months usage among US online travelers TripAdvisor Travel Buddy Wikitravel RealTravel Travelpod 17% 9% 4% 4% 3% prophis.com | imarketinsights.com Survey of US online adult travelers, Prophis eResearch, August 2008
  • 16. What about personal travel spend potential for those who visit travel 2.0 sites compared to other online travelers? prophis.com | imarketinsights.com
  • 17. Those who use travel 2.0 sites are more likely to come from high income households than online travelers who do not. prophis.com | imarketinsights.com
  • 18. How do online travelers rate the travel 2.0 communities ? prophis.com | imarketinsights.com
  • 19. Online travelers reviewed and rated 10 Travel 2.0 sites over 10 dimensions. 57% rated the sites overall very good or excellent . prophis.com | imarketinsights.com
  • 20. What were the strongest predictors of positive overall ratings of Travel 2.0 sites by online US travelers? Professionalism Look / Feel Quality of Content prophis.com | imarketinsights.com Survey of US online adult travelers, Prophis eResearch, August 2008
  • 21. One travel 2.0 community that rated consistently “above-norm” was RealTravel . Especially for professionalism and look/feel. prophis.com | imarketinsights.com Ratings by US online adult travelers, Prophis eResearch, August 2008
  • 22. Conclusions Online travel communities are making a significant and positive impact on travelers and “changing the game” of online travel. prophis.com | imarketinsights.com
  • 23. Conclusions As consumer expectations evolve, so too must response from industry players. prophis.com | imarketinsights.com
  • 24. Thank you for your attention! Further details available through: www.imarketinsights.com Detailed travel 2.0 consumer report for sale at: www.prophiseresearch.com/store prophis.com | imarketinsights.com