When you need some help understanding or doing social media, here are some types of experts you can turn to.

1. 5 types of Social Media advisors

2. We need some help with social media! The advice you get will depend on who you ask…

3. Type: Guru The Motto:

4. PROS:Guru Puts on an amazing show! Love the energy! Who needs caffeine? Up-to-datewithlatesttactics

5. CONS:Guru Probably does not understand our business “Proven strategies” can be just unproven gimmicks Solutions may not be practically applied

6. BEST USE: Guru Use when you need a crash course in knowing what’s “possibly possible” with social media!

7. The Motto:

8. PROS: Social Celeb Creative! Relentless! Inspirational!

9. CONS: Social Celeb Hard to replicate the “it” they possess Is their approach sustainable in our business?

10. BEST USE: Social Celeb When you need to be reminded about the magic that can happen with social media.

11. The Cons? The Motto:

12. PROS: Tech Insider Know about trends Fact-rich “techspertise” Potentiallya powerful or insightful partner

13. CONS: Tech Insider Can have a tendency to “overpromise” Case studies often superficial Tendency to use jargon Solutions in search of problems

14. BEST USE: Tech Insider Use when you want to “get out in front” of the curve…

15. Type: Management Consultant The Motto:

16. PROS: Consultant Wow. An adult in the room! Has C-Suite “cred” Helps organization align social media with big corporate objectives.

17. CONS: Consultant Not sure if he even tweets! The hourly rate! Can be too easily dismissive of perceived “flakiness” of social media metrics and value

18. BEST USE: Consultant Use when your organization is ready to move from a piecemeal approach with social media to something that is more integrated throughout.

19. Type: Agency Guy The Motto:

20. PROS: Agency Guy Understand media AND content Track records. Impressive portfolios.

21. CONS: Agency Guy Ironically, “big agencies” may not really “get” social media Way more tuned to the benefits of social media than the costs Can not always mesh metrics they are familiar with to metrics C-suite holds dearest

22. BEST USE: Agency Guy Use when you need to integrate social media within larger marketing mix.

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