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Can-social-media-help-your-academic-career?-
Can-social-media-help-your-academic-career?Probably-
Can-social-media-help-your-academic-career?ProbablyIf-you-are-smart-about-itIf-you-are-focused-&-not-easily-distracted-
THE$DATA$DELUGE$
•  <19th-century:- -- -recorded-knowledge-doubled-every-100-yrs•  Now:- -- - -recorded-knowledge-doubles-every-year•  Soon:- - -recorded-knowledge-will-double-every-12hrs

--
$ $ALTERNATIVE$SEARCHES$(library)$
–-Use-social-media-(e.g.-twiKer)-in-a-scholarly-way–-Alerted-to-the-latest-papers–-Hear-about-jobs-/-funding-sources–-Get-inspired-about-new-research-quesSons$ $$ $-
$ $ALTERNATIVE$SEARCHES$(library)$
–-Use-social-media-(e.g.-twiKer)-in-a-scholarly-way–-Alerted-to-the-latest-papers–-Hear-about-jobs-/-funding-sources–-Get-inspired-about-new-research-quesSons$ $SELF$PROMOTION$(conference)$
–-Make-sure-your-stuff-comes-up-first-when-Googled–-Get-new-audience–-Interact-with-peers-&-fancy-Professors-$ $-
$ $ALTERNATIVE$SEARCHES$(library)$
–-Use-social-media-(e.g.-twiKer)-in-a-scholarly-way–-Alerted-to-the-latest-papers–-Hear-about-jobs-/-funding-sources–-Get-inspired-about-new-research-quesSons$ $SELF$PROMOTION$(conference)$
–-Make-sure-your-stuff-comes-up-first-when-Googled–-Get-new-audience–-Interact-with-peers-&-fancy-Professors-$ $ALTMETRICS$
–-Numbers-of-tweets-/-shares-/-blogs-/-media–-Impact-for-grant-applicaSons–-Might-be-important-for-jobs-in-the-future-
1/40$Scholars-
AT
E$D
TH

E$
UG
EL
$D
A
$SEARCHES$
FAMOUS-FOLLOWERS?(I-Fucking-Love-Science)-
FOLLOWER-INTERESTS?-
WHEN-TO-TWEET?-
TOP-TWEETS?-
WHY-IT-MATTERS-–-ALTMETRICS-
Proceedings o
number of journals differs between tables 1 and 2 because table 1
prediction su
only includes journals with at least one non-null test. A Bonferroni
accounted fo
correction for multiple tests was used to hold constant the
the most twe
probability of incorrectly rejecting the null hypothesis. For the
Sciences ha
p = 0.05 level, this reduces the p value to 0.0046 and for the
Altmetrics Work? Twitter and Ten0.0009. Social Web
p = 0.01 level, this reduces the p value to Other
respectively,

Do
Services

Mike Thelwall1*, Stefanie Haustein2, Vincent Lariviere3, Cassidy R. Sugimoto4
Table 1. The number of` successes and failures

scores.

for comparisons of citations

´
´conomie et des sciences de l’information, Universite de
´
1 School of Technology, University of Wolverhampton, Wolverhampton, United Kingdom, 2 Ecole de bibliothe
´ cole de bibliothe
´al,
´al,
´bec, Canada and Science-Metrix Inc., Montre Que
´al,
´bec, Canada, 3 E
´conomie et des sciences de l’information, Universite de
´
Montre Montre Que
´al,
´al,
´bec, Canada and Observatoire des sciences et des technologies, Centre interuniversitaire de recherche sur la science et la technologie, Universite
´
Montre Montre Que
´bec a Montre Montre Que
`
´al,
´al,
´bec, Canada, 4 School of Information and Library Science, Indiana University Bloomington, Bloomington, Indiana, United States of
du Que
America

More-shares-&more-citaSons-

More-shares-&-less-citaSons-

Metric

Abstract

Successes

Failures

Z

Null

Tweets**

24315 (57%)

18576 (43%)

27.7

159242

Altmetric measurements derived from the social web are increasingly advocated and used as early indicators of article
FbWalls**
3229 (58%)
2383 (42%)
11.3
impact and usefulness. Nevertheless, there is a lack of systematic scientific evidence that altmetrics are valid proxies of
either impact or utilityRH**
although a few case studies have reported medium correlations between specific altmetrics and
3852 (56%)
3046 (44%)
9.7
citation rates for individual journals or fields. To fill this gap, this study compares 11 altmetrics with Web of Science citations
for 76 to 208,739 PubMed articles with at least one altmetric mention in each case and (40%)1,891 journals per 11.8 It
metric.
Blogs**
1934 (60%)
1266 up to
also introduces a simple sign test to overcome biases caused by different citation and usage windows. Statistically
significant associationsGoogle+ between higher metric scores and higher citations for articles with positive 1.7
were found
altmetric
426 (53%)
378 (47%)
scores in all cases with sufficient evidence (Twitter, Facebook wall posts, research highlights, blogs, mainstream media and
forums) except perhaps for Google+ posts. Evidence was insufficient for LinkedIn, 232 (41%)
Pinterest, question and answer 4.4 and
sites,
MSM**
338 (59%)
Reddit, and no conclusions should be drawn about articles with zero altmetric scores or the strength of any correlation
Reddits
103 (56%)
81 (44%)
1.6
between altmetrics and citations. Nevertheless, comparisons between citations and metric values for articles published at
different times, even within the same year, can remove or reverse this association and so publishers and scientometricians
Forums**
19 (86%)
3 (14%)
3.4
should consider the effect of time when using altmetrics to rank articles. Finally, the coverage of all the altmetrics except for
Twitter seems to be low and so it is not clear if they are prevalent enough to be useful in practice.

Q&A

12 (67%)

6 (33%)

1.4

32037
57857
20383
2399
1651
1799
43
266

`
Citation: Thelwall M, Haustein Pinners V, Sugimoto CR (2013) Do Altmetrics Work? Twitter and Ten 1 (20%) Web Services. PLoS ONE 8(5): e64841.
S, Lariviere
Other Social
4 (80%)
1.3
doi:10.1371/journal.pone.0064841

264

Editor: Lutz Bornmann, Max Planck Society, Germany
LinkedIn

42

0 (-)

0 (-)

-

Received February 18, 2013; Accepted April 18, 2013; Published May 28, 2013
Copyright: ß 2013 Thelwall et al. This is are only compared against other articles from the same journal. which permits
Articles an open-access article distributed under the terms of the Creative Commons Attribution License,
unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Social-media-for-communicaSng-science--–-28-February-

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Social media and academia