A talk on Citizen Engagement Campaigns by Trewin Restorick CEO/founder of Hubbub at Changing Minds: Beyond Plastics.
Communicate, the UK’s conference for environmental communicators, presented the second event in our Changing Minds series ahead of our main conference on October 23-24 in Bristol, UK. Head to www.communicatenow.org.uk for more information
2. HUBBUB
• Hubbub is an environmental charity,
established four years ago.
• We look for creative solutions to
pressing environmental issues.
• We talk to mainstream consumers
about sustainability in a way that
resonates with them.
• Collaboration is central to our work.
• We have 4 hubs: Food, Fashion,
Neighbourhoods, Homes.
1
4. BEHAVIOUR CHANGE
3
NUDGE – At point when action is taken
VISUALISATION – Show the impact
REWARDS – Promoting positive actions
SOCIAL NORMS – Creating a sense of community
FUN THEORY – Playful and fun interventions
5. How can you stop young men on
a night out dropping litter?
Lets’ talk about sport – keeping it
topical and fun.
What behaviour change
techniques can we use – nudge?
Lets’ make the design strong,
compelling and modern.
THE BALLOT BIN
The pow er of nudge
6. LITTER SHOP
• Litter was collected from the
forest and displayed in a one-
off art installation.
• The CON-venience store was
open 3 days a week May –
July.
• Photo stunt carried out of a
commercial fridge in the
forest, filled with litter sourced
from the forest floor.
• Video made for sharing on
social media.
5
Vis ualis ation
7. 6
Poly Mer a traditional punt made from
99% recycled plastic including 8,000
PET bottles.
Made entirely in the UK with each stage
of the construction filmed and shared.
Boat named through a social media
competition.
Poly Mer used for plastic fishing trips
for schools and businesses.
Second boat has been commissioned.
T H E P O LY M E R
Vis ualis ation
8. COFFEE CUP RECYCLING
7
• One More Shot trial in Manchester
recycled 30,000 cups in three months.
• The Square Mile Challenge has recycled
over 5 million cups.
• Three mills are now recycling cups in the
UK.
• Costa is providing a £75 incentive for each
tonne of cups collected.
• Starbucks is trialing a 5p Latte Levy in 36
of their stores. Initial results highly
positive.
Vis ualis ation
10. #DRIVEDOWNLITTER
• Coalition of companies testing ways to
reduce roadside litter
• Focussed on Maidstone and Folkestone
service stations on M20..
• Will test impact of recycling reward
machines.
• Introduction of a range of new bins.
• Nudge messaging across the sites and
social media.
• Trial to be measured by Highways
England.
9
The Pow er of R ew ar ds
12. RECYCLING ON THE GO
Campaign will explore ways to boost
recycling on the go in Leeds.
A branded campaign engaging local and
national stakeholders.
Coalition of 15 companies coming together to
fund a measured trial
Will launch and test the new OPRL App.
Will assess impact of Deposit Return
Machines.
11
Soc ial N or ms
13. COMMUNITY FRIDGES
• A network 50 Community Fridges in the
UK in the next twelve months.
• Enable community groups to easily
share learning and experiences.
• A collaborative approach involving a
wide range of retailers.
• Fridges are saving on average 0.5
tonnes of perishable food a month.
12
Soc ial N or ms
14. 13
• Gifting beautiful outgrown baby
clothing to families who need them.
• Gifts from a mother to another on
Mothers Day.
• Run in partnership with mothercare.
• Delivered in 41 stores has collected
48,000 items of clothing helping
4,800 families.
GIFT A BUNDLE
Soc ial N or ms
15. #TAPCHAT
• The South East of England
faces a drought.
• How do you encourage
people to use less water.
• Start a debate around
hidden water habits.
• #TapChat
14
Soc ial N or ms
