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How to break into the US
(and become a unicorn)
Why the United States ?
Why the United States ?
The market
The ecosystem
The funds
Innovators
Early
adopters
Early
Majority
Late
Majority
Laggards
Why do they fail?
Find your ideal customer
Sell in a repeatable, scalable,
predictable way
Solve a specific pain
1 Find your niche and nail it
Focus on references in your niche
Focus on international or
American references
2 Get the right references
Know your ecosystem &
value chain
How do they sell ? How is it
different from what you do in
France?
Know your competitors
3 Know your market
Flying business is ok to collect feedback
You will really start selling once you
have your subsidiary
Take the time to test & learn
4 Multiply touch points
Too soon and your startup will
burn all its cash
Flipping is for raising funds
or for long term
Count $ 1-2 M on average
5 Pick the right time
Communities
Acceleration programs &
incubators
Trade shows
6 Get yourself allies!
Thank you for your time!
(et merci French Tech Central)
MERCI !

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Workshop les bonnes pratiques pour scaler sur le marché américain - 18 février