2014 is not about "if" you will use Google Plus - it is about how. One of the biggest benefits I see with Google Plus is the ability t segment your brand posts to make sure that the right post goes to the right people. This helps stop brand fatigue and helps you deliver the right message to the right people at the right time.

1. 5 Essential
Google Plus
Circles For
Business

2. In 2014 it s no longer
the about “if” you will
use Google Plus……

3. Its about
HOW

4. Social
Search

5. Google Plus affects
search rankings.
Authoritative accounts
get preferential
ranking.
Simple.

6. Stop
Brand
Fatigue

7. Most social networks
only allow for mass
communication.
Google Plus allows
segmentation through
circles.

8. 5
Essential
Circles

9. Customers

10. You may wish to split
into further circles
depending on:
Location / product
preference

11. Advocates

12. This helps you to track
your advocates and
build better
relationships.
You should hold
hangouts with these
people.

13. Brand
Mentions

14. Use search to find
people to a circle that
mention your brand or
keywords.
Interact with them
appropriately to make
them aware of your
business

15. Team
Members

16. This will help you
enforce any social
media policy you have.
You could hold
brainstorming
hangouts.

17. News /
Influencers

18. You can aggregate
relevant news.
Build relationships with
influential people in
your sector.

19. Steve Cole
www.stevecole.info
@schtevey
+StevenCole