1. Company Overview2012-2013
Your Friendly Local
Marketing Consultants!
We don’t market to you –
We Market For You!

2. About A-Star Creations
A-Star Creations is a full-service marketing consultancy agency specialising in mobile design,
mobile marketing, innovative and engaging mobile communication programs, promotions and
campaigns.
Our key objective is helping local businesses with their marketing strategies and campaigns, with
customer acquisition & retention at the forefront of our focus!
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising

3. Restaurant Marketing:
Restaurant
Marketing
Social Media
 Facebook
 Twitter
 Foursquare
 YouTube
 Yelp
Email Management
 Engaging newsletters
 Turns leads into paying customers
 Send special offers on slow days
 Keep customers up-to-date
 Keep marketing costs low
 Big ROI!
QR Code Campaigns
 Attracts attention
 Sparks curiosity
 Send to lead capture forms
 Send to social networks
 Send to special offers & coupons
 Grab customers from the streets
In-Store Advertising
 Table-tents
 Posters
 QR codes
 Customer retention and referrals
Out-Store Advertising
 A2 pavement advertising
 A5 lamp-post posters
 QR Codes
 Grab Customers form the Street

4. QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
• Point to mobile optimised landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!

5. QR Code Examples:
QR Codes can redirect a visitor to:
 Telephone numbers
 Website URL
 Product details
 Contact details
 Event information
 Competition information
 Special offers & coupons
 Twitter, Facebook, Google+ Pages
 YouTube videos or channels QR Codes can help your business:
 Look unique and right on trend
 Increase CTR’s (visitors are always curious as to
what lies behind a QR code)
 Build a database of customers right from the street
 Connect new and existing customers to your
business on the spot in an instant
 Offer discounts, coupons, special offers without the
cost of print and re-print

6. A4/A5 QR Code Posters:

7. Choice of Colour & Design:

8. A4/A5 QR Code Posters:

9. Social Media Marketing Platforms:

10. Social Media Marketing Platforms:
Online
Domination

11. Facebook:
You can grab your share of
these staggering stats with
your very own professionally
designed 3-Way Facebook
Business Page!
Includes:
 Integrated FB Squeeze page
 Video Playback Option
 In-built Opt-In Form
 In-Built ‘Like’ Feature
 Integrated Thank You Page
 Facebook Community Page
 Professional 3D Cover Design
Will help your business:
 Attract new clients/customers
 Literally force visitors to ‘Like’ your page
 Build a list of targeted leads
 Build a database of customer details
 Increase customer spend per head
 Build a vibrant community of customers & followers

12. Foursquare:
Foursquare will help your business:
 Attract new clients/customers
 Keep new customers through the FS Award system
 Share Specials with local customers
 Bring in business on ‘slow days’
 Increase customer spend per head
 Build a vibrant community of customers & followers
 Over 25,000,000 people
use foursquare to
connect with places
 Over 1,000,000
businesses are already
on foursquare
 Foursquare automatically
connects to users
Facebook profiles,
meaning updates go viral
within minutes!
With millions of people checking in every day,
foursquare allows you to find new customers and
form deeper connections with your best ones.
Foursquare enables you as a business owner to:
Offer specials, share what’s happening at your
locations with local updates, get real-time analytics,
and keep your foursquare listing current.

13. Yelp:
What Is Yelp?
Yelp aims to connect people with great
local businesses and Yelp Business
Accounts allow businesses to share
information with the Yelp Community.
Simply put, it's word of mouth -- amplified.
Yelp offers local businesses the
chance to build a solid
reputation. It helps turn new
customers into repeat loyal
customers.
Yelp’s special offers and rewards system helps
to keep satisfied customers coming back to a
business for more. If the customer does not
return, he/she loses her badge status.
Customers can also see other customers
rewards and help turn a special offer for a
business viral!

14. Yelp – either very good or very bad for business?
Positives:
 Yelp ranks HIGH in the search engines bringing
in local customers just by having a Yelp
presence!
 If you provide good customer service then you
can host your 4/5 start reviews on Yelp and bring
in even more business, building your reputation.
 Advertise – ‘happy hour’ deals. Want to clean
the clearance rack? Then display a time-
restricted offer.
 Special offers appear on Yelp’s home page for
local customers.
 Mobile! Use Yelp to display special offers to
customers who check-in on their mobiles
 Measure customer stats using Yelp’s in-built
tracking system, track your conversions on
special offers, check-in’s and more!
 Encourage all customers to review your
business on yelp in exchange for a ‘free gift
(coffee)’.
 Upload photos of your delicious food,
entertainment and store front!
Negatives:
× What if a customer leaves a bad
review?
 Then you have the chance to contact
them directly and put it right! You can
offer a free ‘starter/desert’ on their
next visit.
In turn this means that the customer
will then:
 Change his/her review
 Recommend your restaurant too at
least 3 of their friends instead of
discouraging at least 9 of their
friends!
You now have the power to monitor your
customer service & grow your business
though your OWN Customers!

15. Google+ Share – Promote - Measure
Share: Start real conversations with the right people
Google+ pages help you build deeper relationships with customers
by sharing your thoughts, links, photos and promotions with the right
people at the right times.
Want to offer a behind-the-scenes look of your team in action?
Highlight a unique menu item? Get live, face-to-face feedback by
holding multi-person video chats with your customers?
With Google+ Pages, you can share what matters in a way that
matters most to your business.
Google+ Allows you to:
 Share content, photos,
promotions with who you
want when you want.
 Launch Hangouts for your
customers, staff or just
management – You Decide!
 Manage Circles – share
content with the right people!

16. Google+ Share – Promote - Measure
 g+badge
 g+direct connect
 +1 connections
 +1 search
There are lots of ways to promote your site and
Google+ page. Promote it yourself with Google+ Direct
Connect and the Google+ badge, and let others
recommend you with the +1 button
Google+ Badge
Let people know you’re here by adding the Google+ badge to your site and
connecting it to your Google+ page. This badge lets people +1, see
personal annotations and follow your page, directly from your site.
Google+ Direct Connect
Wouldn’t it be cool if anyone who did a Google search for your business
name and the “+” sign saw your page highlighted in their results? With a
Google+ Page and a verified URL you can do just that.
+1 recommendations
People often turn to friends and family for help making decisions.
The +1 button combines the power of these personal
recommendations with the reach of Google.
+1 on search
A recommendation is good;
a recommendation from a
friend is even better. +1
annotations in Google
search help surface these
recommendations right
when potential customers
need them most.

17. Customer Retention – Table Tents

18. Customer Retention – Table Tents

19. Customer Retention – Table Tents

20. Social Business Boosters:

21. CustomerAcquisition –A2 Pavement Signs:

22. Twitter:
Twitter for your business:
Twitter connects businesses to customers in real time—and businesses use
Twitter to quickly share information with people interested in their products
and services, gather real-time market intelligence and feedback, and build
relationships with customers, partners and influencers.
A Successful Tweet for help:
On February 24th 2011, The Big Green Bookshop in North London tweeted
“Please help” to their followers. The Tweet linked to a blog post which
explained that if business continued at the same pace, they would have to
close their doors in nine months.
Before they knew it, @BigGreenBooks was the third most discussed topic
on Twitter in London. Upon hearing the story, the local community, new
friends in the publishing world, and bookshop fans in America came together
to not only rescue the store, but to make sure it thrived.
According to co-owner Simon Key, “Twitter was the most effective means
of getting the message out, and the response was indescribable.”

23. Twitter:
Put Twitter to work for your business:
A Tweet is a powerful tool. Every week billions of Tweets flow through Twitter
about every imaginable subject. A wide variety of people, organisations,
businesses — big and small, local and international — all use Twitter to
make their presence known.
What users want to hear from you:Twitter on the go:
More than half of users access Twitter from
mobile devices.
This growing trend represents a real opportunity
for small, nimble businesses, like yours. By
monitoring what users are saying in real time, you
can respond in a way that is both timely and
helpful.
For example, if a user Tweets about a long
waiting time at a restaurant around the corner —
why not tweet back, offering them a table at
yours?

24. Twitter:
Let twitter provide an overview of your business:
Used correctly, Twitter can be a powerful tool of engagement between you,
your customers and even your staff!
Using Twitter, you can:
 Run promotions on ‘slow days’
 Upload photos of new dishes
 Share behind the scenes news with your fan base
 Single out employees for excellent customer service
 Share a secret recipe of the week
 Interact with your customers & followers
 Run competitions
 Display ‘excellent’ customer reviews
 Talk about up and coming events
 Share press release news ahead of time
 Automatically share tweets to your Facebook page
 And much much more!

25. Email Marketing:
Contact your
customers instantly!
Keep your customers
up-to-date &
engaged with
stunning newsletters!

26. Email Marketing
 Build a list of leads
 Turn leads into paying customers
 Communicate instantly with
customers
 Send out promotions on slow-days
& special occasions
 Wish members happy birthdays
 Send coupons & special offers
 Conduct surveys
 Keep your customers up-to date,
 Gather customer feedback
 Produce eye catching news letters
 Market more for less
 Market more for less
 Keep marketing costs low
 Track campaigns.
Email Marketing can help
your business:

27. TakeAction!
Call A-Star Creations Today to Request Your
Free Mobile Sample Site or to talk with one of our team
about your marketing campaign!
01344 667329

28. Reference:
Statistic information sources:
 eDigital Research IMRG Survey, 2011
 IAB, 2010
 Rich Relevance, 2010
 Goldman Sachs, 2011
 IDC 2012
 Microsoft Tag 2011
Google Engage 2012, speakers:
 David Dyson (CEO) of Three UK
 Ian Carrington of Google
 David Stewart from Ofcom
 Jake Berry (MP)
 Nicholas Blades of Telefonica O2
 Paul Morris from Vodafone