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8 ways to make social media work for your business
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8 ways to make social media work for your business
1.
8 Ways to Make Social Media Work for Your Business The first step towards successfully venturing into social media marketing, is accepting the fact that results don’t come in instantly. Using social media as a successful promotional platform, is a gradual process that needs time to develop. In fact, social media marketing is not just about generating leads from the very next minute, it goes much deeper than that. Since social media audience has zero tolerance for self-centered marketers looking for free publicity, overtly promoting a brand can completely ruin the entire process. Hence, an effective strategy has to be implemented, in striking a right balance between customer engagement and promotion.
2.
The most crucial part, about social media marketing, is intelligently formulating the right strategy that works best for the target audience. What needs to be realized, is that social media is not a platform to directly promote products and ideas. It has to be comprehended that social media promotion is a more comprehensive approach, which includes engaging the right audience with informative and valuable content. A lot depends on analysing and choosing the best social media channel that perfectly fits the business and its target audience. For example, a newly launched mobile app will invariably attract relevant attention on platforms like Twitter, rather than sites like Pinterest, which caters mainly to audience with artistic inclination. Knowing the target audience and mapping the best compatible platform that suits them, is an effective strategy that minimizes time involvement and maximizes returns. Having said so, listed below are eight best practices that will help entrepreneurs successfully utilize social media, as an effective tool for promotion and customer engagement.
3.
1. Following the One-in-Seven Rule Considered as the thumb rule of social media marketing, this rule emphasizes on subtle promotion, where only one out of seven posts is randomly used to directly promote a particular brand or service. The remaining six posts, are strategically placed to engage and entice customers with unique experiences, through relevant information and valuable content. 2. Artful Misdirection We have all noticed how TV commercials use this powerful tool to engage with customers. Here questions and contests, with no direct relevance to promotion, are tossed in with a bonus attached to it. For instance, a car manufacturer announcing a lucky draw for participants, on a twitter poll asking to vote for social reforms related to child labour. This strategy works like magic, because it engages the customer without a hint of overt promotion. 3. Creating Channels for Customer Satisfaction In recent times, all large companies use separate social media accounts, as a part of their customer service matrix. The unique account is used to address customer queries, concerns, and to monitor community response. Instead of using social media as a one dimensional platform to market and promote, mostly all established business entities, use it as a tool to deepen customer engagement by solving issues that trigger customer satisfaction.
4.
4. Unleashing the SEO Beast This is where Google+ comes into play. Most of us aren’t aware that Google+, with its causal association with higher Google rankings, can prove to be an incredible asset as far as social media marketing is concerned. By tactfully inputting quality content, Google’s search engine can be optimized and strengthened to a great extent, because Google’s search crawlers use Google+ as a primary source of information for fresh and unique contents. 5. Integrating Campaign Hashtags Integrating hashtag campaigns as a social media marketing strategy, is a policy that is being adopted at large by professional media managers. Instead of dumping everything under a same label, media managers are creating unique hashtags for every single event, update or announcements. This filtered mechanism, keep things simple and clutter free, enabling customers identify and engage with a particular event of interest and share their views and experiences related to it. 6. Mixing Up Tradition and Social Media Marketing A considerable success can be achieved in social media marketing, by using the promoted posts of Facebook, Twitter, and LinkedIn, to reach a larger audience with traditional marketing strategies like contests, discounts and promo offers. Creating a Facebook Page app or a LinkedIn Showcase Page, to publish offers and discounts, is also an excellent idea as well. Individual and unique hashtags, to feature
5.
contests and its winners, can be created for enhanced customer engagement and increased traffic flow. 7. Expanding Existing Content to Social Networks Placing already existing website contents on social media platforms, power drive the accessibility and visibility of contents, to a different dimension altogether. Startups and small enterprises should adopt this strategy to reap success on social media, by posting existing videos on YouTube, photos on Flickr, PowerPoint presentations on Slideshare, documents on Scribd, and blog posts on LinkedIn, Twitter, and Google+. The magnified accessibility, engages more audience, without putting in much effort. 8. Posting on Pinterest It is a well-known fact that Interesting visuals always play a vital role, in creating incredible experiences. That is why, to push social media promotions to the next level, it is hugely beneficial to start a Pinterest board with snazzy eye-catching visuals. The Pinterest board can also be used for running contests and rewarding participants for taking part in it. Inspiring participants to re-pin and create their own boards that mirror the original contest, can serve as an outstanding opportunity to heighten social media presence and promotion. Last, But Not the Least: Follow-Up and Measure Your Campaign’s Performance
6.
Facebook Brand Pages and Twitter offer excellent analytics about performance and customer engagement. The analytics provide fascinating insight about how a content is performing. Scrutinising details like what did well, what didn’t, and what can be done, are key aspects that amplify success to a great degree. Setting up a monthly tracker system for the evolving analytics, can prove to be highly rewarding, in successfully managing social media promotions. With these 8 tips up your sleeve, you can turn your social media efforts from fail to fab. For more tips and strategies to win the social media marketing game, connect with us! For more valuable tips about digital strategies click here Or to use our FREE Social Media Marketing Platform Go Here
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