Reason for you to start blogging for your business or lose out on important visitors to your website http://digitalstrategies.co.uk

1. 3 Reasons Why You Must Start Blogging Right Now
Like Seth Godin once said “content marketing is the only marketing left.” creating high quality
content is the only thing that marketers should focus on. Marketers should create specific content
that the users are interested in; rather content marketing should be a crucial part of today’s online
marketingstrategiesforeverybusiness.
Like we say, charity begins at home, you should start updating your company blog on a regular basis
as part of your content strategy. If you haven’t considered blogging as a content marketing strategy,
here iswhyyou shouldstartimplementingitatonce:
1. Reap the BloggingBenefits
There are numerous benefits of blogging and if you still haven’t started blogging you are missing out
a lot. Blogging enables you to add fresh and updated content so that the users have reason to come
back to your site again and again. Updating your blog also helps to improve the search engine
rankings and bring in considerable amount of inbound traffic. You can become an authority by
posting top notch content and stay ahead of your competitors. You can enhance communication
withyourusersby distributingyourblogcontentonvarioussocial mediachannels.
2. Post Blog ContentOften
Frequently updating your blog can help your marketing efforts in many ways, but how often should
you do this? A lot of argument has been going-on on this topic and according to HubSpot,
“Companies that published 16-plus blog posts per month got almost 3.5 times more traffic than
companies that published between zero and four monthly posts.” Hubspot also found that the size
of the company is a determining factors, when evaluating the frequency with which you should post
contenton yourblog.
Ideally there is no rule of thumb when it comes to the frequency of updating blogs or website. All
that you should be worried about is posting high quality and valuable content that the users care
about. Understand what your audience is looking for, how often they are willing to get an update
from you, etc. when it comes to blogging, one size does not fit all, so put in some effort to

2. understand what works for you and stick to the routine. Remember, you cannot expect results
overnight,soitisessential thatyoukeepupdatingyoublogswithoutfeelinglow.
3. CuratedContent
No matter how passionate you are about your brand and business, you are bound to enter a phase
when you’ll have difficulty finding appropriate topics to write about. In such cases, you can consider
revisiting your archives and find out posts that are still relevant. Update and post them all over
again.Thisstrategyhas helpedmanymarketersimprove theirrankingsandrope inmore readers.
If this does not work, you can use tools such as Content Ideator which helps to generate blog topics.
With help of such tools you can come up with hundreds of topic ideas. You can also use Google Alert
to getnewtopicideas.You can ask industryleaderstowrite aguestpostforyour blogas well.
There are many other ways in which you can create unique and useful content for your blog. Ask
your audience what they want to hear from you, what topics they are interested in. If you get a good
response, make sure you cover all topics requested by the users to tell them their opinions matter to
you.Bloggingcan helpyouand your businessflourish,sostartbloggingrightnow!
For moreinformation on howto blog right foryourbusinessneeds,connectwith us!