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Today’s 60-Second Book Brief: The Innovator’s Dilemma by Clayton Christensen.

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Today’s 60-Second Book Brief is The Innovator’s Dilemma by Clayton Christensen. Explore how innovation works, and how companies of all sizes can learn how to do it better by learning to distinguish between sustaining and disruptive technologies.
Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

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Today’s 60-Second Book Brief: The Innovator’s Dilemma by Clayton Christensen.

  1. 1. The Innovator’s Dilemma 60-SECONDBOOKBRIEFS
  2. 2. Clayton Christensen wrote the book The Innovator’s Dilemma to help us understand how innovation works, and how companies of all sizes can learn how to do it better.
  3. 3. At the heart of the book is the distinction between 
 sustaining and disruptive technologies (or innovation). sustaining disruptive (or innovation) TECHNOLOGIES
  4. 4. SUSTAINING INNOVATIONimproves established products. Think of this like faster processing speed on a computer, or better fuel efficiency on existing cars.
  5. 5. DISRUPTIVE INNOVATIONcreates new markets. Think of this like what the iPod did for the music market and what Tesla is doing right now in the car industry. These technologies are generally “cheaper, simpler, smaller, and, frequently, more convenient to use.”
  6. 6. MARKET The problem most established companies face is there is little to no market for disruptive technologies at first, and so it’s hard to make a business case for investing in them.
  7. 7. STARTUP The solution for this, Christensen suggests, is to create a separate organization (like a startup) to experiment in as many ways as possible to find out what works.
  8. 8. STARTUP THE LEAN Much like what Eric Ries suggests in The Lean Startup. What’s old is new again.
  9. 9. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME
  • talub

    May. 17, 2019
  • cunniet1

    May. 17, 2017
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    Apr. 23, 2017
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    May. 7, 2016

Today’s 60-Second Book Brief is The Innovator’s Dilemma by Clayton Christensen. Explore how innovation works, and how companies of all sizes can learn how to do it better by learning to distinguish between sustaining and disruptive technologies. Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

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