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BYAARONROSS&JASONLEMKIN
60-SECONDBOOKBRIEFS
From Impossible
To Inevitable
Aaron Ross and Jason Lemkin wrote From Impossible To
Inevitable to teach us how hyper-growth companies create
predictable ...
Nail a
niche.
When just
starting out,
you can’t sell
to everybody.
Find a
segment you
can sell to
profitably,
and easily.
1
Create A
Predictable pipeline.Find the best ways to capture the three different
types of leads - seeds (many-to-many, or w...
Make sales
scalable.Ensure you can ramp up your efforts once
you hit the mark.
3
DOUBLE YOUR
DEAL SIZEThe best way to double your revenue is to
go after larger customers.
4
DO THE
TIME
This process
sometimes takes years
to nail, so don’t give up
if you don’t “make it”
right away.
5
Embrace
employee
ownership
What would happen
if you took a 2-
week vacation
unplugged? Would
the business still
operate at...
DEFINE
YOUR
DESTINY.
Your opportunity is
much larger than you
ever imagined. It’s time
to get to work.7
CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
CREATING A FREE ACCOUNT AT

WWW.READITFOR.ME
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Today's 60-Second Book Brief: From Impossible to Inevitable by Aaron Ross & Jason Lemkin

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Today's 60-Second Book Brief is From Impossible to Inevitable. Learn how hyper-growth companies create predictable revenue with these 7 steps.
Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

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Today's 60-Second Book Brief: From Impossible to Inevitable by Aaron Ross & Jason Lemkin

  1. 1. BYAARONROSS&JASONLEMKIN 60-SECONDBOOKBRIEFS From Impossible To Inevitable
  2. 2. Aaron Ross and Jason Lemkin wrote From Impossible To Inevitable to teach us how hyper-growth companies create predictable revenue. Here are the 7 steps you need to take.
  3. 3. Nail a niche. When just starting out, you can’t sell to everybody. Find a segment you can sell to profitably, and easily. 1
  4. 4. Create A Predictable pipeline.Find the best ways to capture the three different types of leads - seeds (many-to-many, or word-of- mouth), nets (one-to-many marketing campaigns), and spears (one-to-one selling). 2
  5. 5. Make sales scalable.Ensure you can ramp up your efforts once you hit the mark. 3
  6. 6. DOUBLE YOUR DEAL SIZEThe best way to double your revenue is to go after larger customers. 4
  7. 7. DO THE TIME This process sometimes takes years to nail, so don’t give up if you don’t “make it” right away. 5
  8. 8. Embrace employee ownership What would happen if you took a 2- week vacation unplugged? Would the business still operate at full steam? 6
  9. 9. DEFINE YOUR DESTINY. Your opportunity is much larger than you ever imagined. It’s time to get to work.7
  10. 10. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME
  • AnienCoetzee

    Nov. 19, 2019
  • cunniet1

    May. 17, 2017
  • KurtisFreemanCRPC

    Nov. 14, 2016

Today's 60-Second Book Brief is From Impossible to Inevitable. Learn how hyper-growth companies create predictable revenue with these 7 steps. Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

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