My Client
NHS

Whatmyclient
wants
 My client wants an entertaining piece which also
persuades the young adults of the UK to live a healthy
and active lifestyle.
 It needs to be targeted to the ages of 16-20 so that it
differs from the Change 4 Life campaign. These ages
are also targeted as they have a lot of inactive people.

Who itis
designedfor
 The ages of 16-20 have a specific demographic which can
be difficult to target as they typically have strict
interests.
These age demographics typically have these traits:
 Male and Female
 Currently at college
 Struggling with motivation
 Lack of wealth
 Tired
 Have a low attention span
 They like blunt or dark methods of motivation
 Have a reward-seeking personality
 The project will have to entertain this audience whilst still
being inspiring and persuasive.

Possible
Constraints
 One difficult constraint that will be a factor is the
access to equipment if the scene requires a more
surgical approach to the shooting.
 Another constraint will be the time to shoot and edit
the project.
 A constraint can be the runtime of the project as it will
have to remain short to capture the audience
demographic.