My client wants an entertaining piece which also
persuades the young adults of the UK to live a healthy
and active lifestyle.
It needs to be targeted to the ages of 16-20 so that it
differs from the Change 4 Life campaign. These ages
are also targeted as they have a lot of inactive people.
The ages of 16-20 have a specific demographic which can
be difficult to target as they typically have strict
These age demographics typically have these traits:
Male and Female
Currently at college
Struggling with motivation
Lack of wealth
Have a low attention span
They like blunt or dark methods of motivation
Have a reward-seeking personality
The project will have to entertain this audience whilst still
being inspiring and persuasive.
One difficult constraint that will be a factor is the
access to equipment if the scene requires a more
surgical approach to the shooting.
Another constraint will be the time to shoot and edit
A constraint can be the runtime of the project as it will
have to remain short to capture the audience