1. CANON PROJECT – AUDIENCE RESEARCH

2. CANON PROJECT – AUDIENCE RESEARCH

3. CANON PROJECT – AUDIENCE RESEARCH
REFLECTION
• I THINK THAT THE AUDIENCE FEEDBACK IS VERY INFORMATIVE AND DOESA GOOD JOB OF TELLING ME THE
DEMAND OF CAMERAS WITH THIS SPECIFIC YOUNGER AUDIENCE.
• THE AUDIENCE MAINLY HAS THE SAME IDEA OF WHAT A JOURNEY IS, THISWILL MAKE IT EASIER TO
INTERPRET A JOURNEY IN MY PROJECT AND TO GET THE POINT ACROSS TOTHIS AUDIENCE.
• FROM MY AUDIENCE RESEARCH I FOUND THAT EVERYONE IN THE AUDIENCEUSE CANON PRODUCTS, THIS
MAKES IT EASIER TO SELL A CANON PRODUCT TO THE AUDIENCE AS THEYTRUST THE COMPANY AND ARE
ALREADY IN THE CANON ECO SYSTEM.

4. CANON PROJECT – AUDIENCE PROFILE
• WITH THIS DATA THAT I HAVE COLLECTED, I NOW HAVE THE ABILITY TOCREATE AN AUDIENCE PROFILE.
• CREATING THE AUDIENCE PROFILE WILL HELP ME UNDERSTAND WHAT I NEED TO INCLUDE IN MY FINAL
PRODUCTS.
• THE AUDIENCE FOR THIS PROJECT WILL BE PARTICULARLY THE YOUNG ADULT AUDIENCE AROUND 16 – 21.
DUE TO THE AUDIENCE BEING IN THIS AGE RANGE, I CAN DETERMINE THAT THEY ARE MAINLY EXPLORERS
AND REFORMERS IN THEPSYCHOGRAPHIC SPECTRUM.