Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?

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October
AiMA Search Marketing SIG &
SEMPO Cities Atlanta Event

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AiMA & SEMPO Working Together
AIMA and SEMPO Atlanta are teaming up for this event to re-introduce SEMPO as an
active organization for digital marketers in Atlanta. Our goals are to unify Search
Engine Marketing Professionals in the Greater Atlanta Area and grow the networking
potential of our community.

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Upcoming AiMA Events
www.atlantaima.org/events
2016 AIMA Scholarship Classic
Tuesday, October 18 | 11:00am – 8:00pm | Golf Club of
Georgia
How Marketing Analytics Is Helping Atlanta Brands
Compete – Analytics SIG ’16
Wednesday, November 9 | 11:03am – 1:30pm | Atlanta
Tech Village
Augmented and Virtual Reality and the Human
Experience
Wednesday, November 16 | 6:30pm – 9:00pm | Nebo

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Membership
Become a part of our AIMA
community!
Meet and collaborate, traditional and
bleeding-edge, new graduates and
industry veterans.
We love to have fun together while
working our tails off to do amazing
work.
Join us. For more info visit:
Atlantaima.org/membership

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Volunteer
We are looking for talented
and passionate professionals to
join our AIMA team!
Cultivate the community! For more info email us:
volunteer@atlantaima.org

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Tweet along with us!
Win cool prizes!
#atlantaima #sempoatl

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Your Feedback is Important to Us
and Actionable!
Please take our survey online immediately after today’s event.
We’re constantly evolving and appreciate your input to advance/enhance the AIMA community!

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Thank You To Our Sponsors

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Welcome to the Google Machine: The
Knowledge Graph, Machine Learning & the
Future of Search
Google is forever changing the landscape of SEO with things like the Knowledge Graph,
Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact
SEO in 2017 and beyond? What are the key emerging trends?
Our panel will cover:
• Search trends and prioritizing updates to the search landscape
• Voice Search & Natural Language as the new norm
• Google’s Knowledge Graph & Answer Box
• Machine Learning & Rank Brain
• What are Amplified Mobile Pages and how does this impact you?
• App Interactions & App Indexation

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Agenda: Lunch Event
11:30 – 12:00 PM: Registration, Lunch & Networking
12:00- 1:00 PM: Panel Discussion
1:00 - 1:30 AM: Q&A & Additional Networking

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Welcome to the Google Machine: The Knowledge Graph, Machine
Learning & the Future of Search
Panel Speakers:
• Scott Nickels, Director of Audience & Engagement at Hearst Autos &
SEMPO Co-Chair
• Jordan Silton, Director of SEO & Marketing at CoStar Group
• Nate Shivar, Owner at Shivar Web Consulting
Moderator:
• Stephanie Wallace, Senior Director of SEO at Nebo Agency; Co-Chair
of AiMA Search Marketing SIG & SEMPO Co-Chair
Search SIG Co-Chair:
• Jake Aull, Professor of Social Media Marketing/SEO, GSU; Head
Honcho, ZenFires Digital Marketing; Author, WordPress SEO Success;
Co-Chair of AiMA Search Marketing SIG

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Moderator: Stephanie Wallace
Senior Director of Search Engine Optimization
As Senior Director of SEO at Nebo, Stephanie oversees
the SEO department and is responsible for planning and
implementing effective campaigns and being in the know
on all the trends in the space. Stephanie has worked in
digital marketing since 2010 and enjoys bringing
marketing ideas to the online environment. In 2015,
Stephanie spoke at MozCon along with some of the
brightest minds in digital marketing. In 2014 & 2015, she
was recognized as a finalist for the Up & Coming Marketer
of the Year at TAG's Tech Marketing Awards.
@SwallaceSEO |

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Panelist: Jordan Stilton
Director, SEO Marketing
Jordan Silton is Director, SEO Marketing at CoStar Group
(Nasdaq: CSGP), the leading provider of commercial real
estate information, analytics and online marketplaces. He
is responsible the organic growth of the Apartments.com
Network of sites including Apartments.com,
ApartmentFinder.com and ApartmentHomeLiving.com.
Jordan holds a Bachelors in Business Administration with a
concentration in Marketing from the Goizueta Business
School at Emory University.
@JSilton |

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Panelist: Nate Shivar
Owner, Shivar Web Consulting
Nate Shivar is a marketing educator & SEO consultant in
Atlanta, GA. Nate has worked in digital marketing since
2010. He's run high-performance campaigns for companies
ranging from enterprise ecommerce brands to specialist
publishers to local businesses. Nate lives in the Grant Park
neighborhood with his wife, Shannon, and two young sons.
@NShivar |

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Panelist: Scott Nickels
Director of Audience & Engagement
As the Director, Audience & Engagement for Hearst Autos
– a newly-formed division of Hearst – Scott is helping to
lead the efforts to transform the consumer car-buying
experience. Hearst Autos brings together the company’s
industry-leading automotive media businesses, including
consumer brands Car and Driver and Road & Track and
business-to-business ad tech solutions company Jumpstart
Automotive Media. Previously, Scott has held leadership
positions in various agencies and brands, including
heading the SEO efforts for The Home Depot.
@Scott5Cents |

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Welcome to the Google Machine: The
Knowledge Graph, Machine Learning & the
Future of Search

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Welcome to the Google Machine: The
Knowledge Graph, Machine Learning & the
Future of Search
@Jsilton
@Nshivar
@Scott5Cents
@SWallaceSEO

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Questions & Networking

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Thank You!

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Upcoming AiMA Events
www.atlantaima.org/events
2016 AIMA Scholarship Classic
Tuesday, October 18 | 11:00am – 8:00pm | Golf Club of
Georgia
How Marketing Analytics Is Helping Atlanta Brands
Compete – Analytics SIG ’16
Wednesday, November 9 | 11:03am – 1:30pm | Atlanta
Tech Village
Augmented and Virtual Reality and the Human
Experience
Wednesday, November 16 | 6:30pm – 9:00pm | Nebo

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AIMA Scholarship Classic
• Registration is now open!
o AtlantaIMA.org/Events
• Sponsorships still available!
o Email Scholarship@atlantaima.org for more information
3rd Annual AIMA Scholarship Classic
Date: Tuesday, October 18
Time: 11:00 a.m. – 8:00 p.m.
Venue: The Golf Club of Georgia (Alpharetta)
*All donations are tax deductible*