The State of Mobile Games 2015: Mobile Gaming USA
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An overview of the mobile games market throughout 29 countries. Includes information on: 1. Mobile games market size and change. 2. Asia digital and mobile games market 3. Mobile landscape in western markets
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The State of Mobile Games 2015: Mobile Gaming USA
- 1. THE STATE OF MOBILE GAMES MOBILE GAMING USASTEPHANIE LLAMAS, SENIOR ANALYST 2015 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 2. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA 29COUNTRIES MARKET-LEVEL DATA
- 3. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MARKET-LEVEL DATA 4 KEY METRICS 6 GAMING SEGMENTS 10 YEARS OF DATA 29COUNTRIES
- 4. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MARKET-LEVEL DATA 50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES 6 GAMING SEGMENTS 37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS 10 YEARS OF DATA 29COUNTRIES
- 5. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA Stephanie Llamas Senior Analyst, Consumer Insights
- 6. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 7. | Playable media & games market research #GMEU15 @STEPHINANERS @_SUPERDATA MOBILE GAMES MARKET SIZE
- 8. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA 2015E DIGITAL GAMES MARKET WORLDWIDE $63.1BILLION
- 9. | Playable media & games market research WORLDWIDE $63.1BILLION 2015E DIGITAL GAMES MARKET #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE MARKET SHARE 39%
- 10. 2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 11. 2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET +48% +23% +8% +7% | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 12. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue 34%2015E western market share of mobile revenue MOBILE GAMES MARKET | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 13. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue 34%2015E western market share of mobile revenue MOBILE GAMES MARKET 40%in 2013 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 14. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue 40%in 2013 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 15. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue 40%in 2013 49%in 2013 | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA
- 16. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MAU WEST
- 17. 2013 2014 2015E 2016E2013 2014 2015E 2016E $24.6B2015E worldwide mobile games revenue MOBILE GAMES MARKET 34%2015E western market share of mobile revenue 54%2015E Asia market share of mobile revenue +22%YoY 2016E +3% YoY 2016E ASIA MAU | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA WEST
- 18. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE SOCIAL F2P MMO DIGITAL PC DIGITAL CONSOLE P2P MMO 2% 3% 3% 8% 37% 46%2015E ASIA DIGITAL GAMES MARKET
- 19. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA SOCIAL F2P MMO DIGITAL PC DIGITAL CONSOLE P2P MMO 2% 3% 3% 8% 37% 46%2015E 3% 3% 3%7% 39% 45%2016E MOBILE ASIA DIGITAL GAMES MARKET 3% 2% 4%7% 40% 44%2017E 2% 2% 3%6% 41% 45%2018E
- 20. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $25.88 $31.78
- 21. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $59.75 $53.66 $19.18CN KR JP April $25.88 $31.78
- 22. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $59.75 $53.66 $19.18CN KR JP 0 0.016 0.033 0.049 5.20% 3.30%April $25.88 $31.78
- 23. April 0 0.018 0.035 0.053 0.07 6.5% 5.0% 2.9% | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA ASIA MOBILE GAMES SPENDING AND CONVERSION ASIA N.A. April $59.75 $53.66 $19.18CN KR JP 0 0.016 0.033 0.049 5.20% 3.30%April $25.88 $31.78
- 24. JAPAN S. KOREA CHINA REST OF ASIA 4% 10% 39% 47% | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA 2015E ASIA MOBILE GAMES MARKET SHARE
- 25. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA EMERGING SMARTPHONE PENETRATION IN ASIA
- 26. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA EMERGING SMARTPHONE PENETRATION IN ASIA 18% +107% 22% +62%
- 27. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA EMERGING SMARTPHONE PENETRATION IN ASIA 18% +107% 22% +62% Rest of Asia Mobile Growth +143% 2015E-2018E
- 28. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA •GROWING USER BASE
- 29. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE •HIGH SPENDING IN DEVELOPED MARKETS
- 30. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS •LOW SPENDING / CONVERSION IN EMERGING MARKETS
- 31. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS •CULTURAL DIFFERENCES
- 32. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS • CULTURAL DIFFERENCES •LEGAL CONCERNS
- 33. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN ASIA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS • CULTURAL DIFFERENCES •LEGAL CONCERNS
- 34. | Playable media & games market research MOBILE LANDSCAPE IN ASIA #MGUSA15 @STEPHINANERS @_SUPERDATA • GROWING USER BASE • HIGH SPENDING IN DEVELOPED MARKETS • LOW SPENDING / CONVERSION IN EMERGING MARKETS • CULTURAL DIFFERENCES • LEGAL CONCERNS •FRAGMENTATION
- 35. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MESSAGING APPS = 500+ games MOBILE LANDSCAPE IN ASIA
- 36. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA MOBILE LANDSCAPE IN WESTERN MARKETS MESSAGING APPS = 500+ games
- 37. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA 2014 2015E CPI iOS Android
- 38. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA 2014 2015E CPI +26% YoY June 2015 iOS Android +36%YoY June 2015
- 39. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA Source: Corum Group M&A TRANSACTIONS AND TOTAL DEAL VALUES MOBILE GAMING COMPANIES (PART OR WHOLLY) 117 58 2013 2014
- 40. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA Source: Corum Group 117 58 $10.9B $9.2B M&A TRANSACTIONS AND TOTAL DEAL VALUES MOBILE GAMING COMPANIES (PART OR WHOLLY) 2013 2014
- 41. 117 58 $10.9B $9.2B 2013 2014 | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA Source: Corum Group $100MM Imperus Technologies $885MM Churchill Downs $165MM GSN PACIFIC INTERACTIVE $90MM Playtika M&A TRANSACTIONS AND TOTAL DEAL VALUES MOBILE GAMING COMPANIES (PART OR WHOLLY)
- 42. | Playable media & games market research MOBILE LANDSCAPE IN WESTERN MARKETS #MGUSA15 @STEPHINANERS @_SUPERDATA LICENSING AND BRANDING
- 43. | Playable media & games market research #MGUSA15 @STEPHINANERS @_SUPERDATA THANK YOU! QUESTIONS?