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Heritage Tourism and Story Telling

The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism is defined as “traveling to experience the places and activities that authentically represent the stories and people of the past and present.”

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Heritage Tourism and Story Telling

  1. 1. “To connect to people at the deepest level, you need stories.” -Robert McKee
  2. 2. The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that stories authentically represent the and people of the past," and cultural heritage tourism is defined as “traveling to experience the places stories and people of and activities that authentically represent the the past and present.”
  3. 3. Weaving It All Together …web site…social media…mass media…email…business cards…posters… …thank you notes…event calendars…reviews…
  4. 4. “Facebook is a huge help to my business. Next spring I will advertise on FB and in some local magazines. The best advertising is a happy customer and that is what I strive for ! I rely on my experience and knowledge of the area to separate me from the others.” -Marshland Expeditions. Poquoson, Va.
  5. 5. “I look forward to getting out and introducing my kids to you and your family. Y’all have been a great example of how and what family is suppose to be.” -Marshland Expeditions Customer
  6. 6. Web Site Wix.COM, WordPress
  7. 7. Social Media What SOCIAL MEDIA is NOT?
  8. 8. What is SOCIAL MEDIA?
  9. 9. The Basics
  10. 10. The Basics People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time on social networking sites than men. –Pew Research Center How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World Stats US: 274 Million.
  11. 11. The Basics
  12. 12. The Basics
  13. 13. The Basics
  14. 14. The Basics
  15. 15. The Basics: You Tube
  16. 16. Mobile How many times have you looked at your phone since this course started?
  17. 17. The Social Media Payoff SOURCE: IntersectionConsulting.com/Blog
  18. 18. Photos! Photos! Photos! And then some more photos.
  19. 19. Photos… with people are even better!
  20. 20. Photos…with food & how tos!
  21. 21. Photos…with inspiration!
  22. 22. Photos…with inspiration!
  23. 23. Photos…with inspiration!
  24. 24. Photos…related to your brand!
  25. 25. Photos…related to your brand!
  26. 26. Photos…with a call to action!
  27. 27. Photos…with animals. But don’t be tempted to post too many things with cute dogs. Content must be relevant to your audience.
  28. 28. Photos…with news.
  29. 29. Ask Questions. Fill in the blank. Captions. Get opinions.
  30. 30. Ask Questions. Fill in the blank. Captions. Get opinions.
  31. 31. Invitations Facebook Events. Use beyond events – promotions, important dates (like anniversary), etc.
  32. 32. Invitations Facebook Events.
  33. 33. Contests. According to Buffer, 35% of fans like a page to participate in contest and 42% do so to get coupons and discounts.
  34. 34. Repurpose Content. Celebrate and use content that similar organizations, stakeholders and loyal brands are using.
  35. 35. Short and Sweet.
  36. 36. Social Media Education. • • • • • • • Historical facts. Modern day realities. Equipment. Animals. Profiles (history of the crew) Facts about stops along the tour. Chesapeake Bay
  37. 37. Mass Media TV * RADIO NEWSPAPERS * BLOGGERS NEIGHBORHOOD NEWSLETTERS ONLINE NEWS SITES * EMAIL NEWSLETTERS CHAMBERS OF COMMERCE MAIN STREET ASSOCIATIONS
  38. 38. Marketing Collateral Business Cards Posters Postcards Thank You Notes …all can be done really cheap!
  39. 39. Email MailChimp
  40. 40. Dream. Build. Connect.
  41. 41. Build a Plan
  42. 42. Build a Plan • Social Media • Web Site • Blog • Event Calendar • Media • Press Release • Free Calendar Listing • Newsletters • Chamber of Commerce, associations, etc. • Email • Prospects and Previous Customers • Marketing Collateral • Postcards • Business Cards • Thank You Notes
  43. 43. Sample Plan – Pre Blog Post
  44. 44. Sample Plan – Event Calendar
  45. 45. Sample Plan – Pre Social Media
  46. 46. Sample Plan – Post Blog Post
  47. 47. Sample Plan – Post Social Media
  48. 48. Sample Plan – Post Social Media
  49. 49. Sample Plan – Post Social Media
  50. 50. Sample Plan – Post Social Media
  51. 51. Nothing But Net! Be consistent. Develop a plan. Be yourself. Be social. Spread the word.
  52. 52. Creating Memories. Creating Stories.

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