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2. MOBILE & DIGITAL DISPLAY
Capabilities & High Level Recommendations
03.20.2011

3. AGENDA
Part 1
About us
Mobile & Digital Merchandising
Work
The Retail Challenge
Part 2
The PINK NATION shops
PINK NATION ideas
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4. About
US
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5. North America
Atlanta*
Boston*
Calgary
Chicago*
Denver
Houston
Los Angeles*
Miami Beach*
Miami Falls
Miami - Palmetto Bay
Minneapolis
New York - Penn Plaza*
New York - Park Avenue
San Diego
San Francisco*
Toronto*
Europe
Amsterdam
Dusseldorf*
Geneva
London*
Moscow
Munich
Stockholm
Zurich
India
Noida
Pune
Shanghai
Singapore*
Australia
Brisbane
Melbourne
Sydney*
Asia
Bangalore
Dubai
Gurgaon*
Guragon SEZ
Sapient is the Largest independent agency in the world
We had a good year in 2010 with REVENUE OF US$823M
Founded in 1990, Sapient has been PUBLICLY TRADED SINCE 1996
We’re headquartered Boston with over 9000 EMPLOYEES, in
35 offices worldwide.
*Offices with Resident Mobile and Digital Display Teams

6. We won over 100 industry awards in 2010
•! Most Awarded Agency at 2009 Cannes
(3 Grand Prix Lions, 6 Gold Lions)
•! Two 2010 Cannes Lions (Silver and Bronze)
•! Ranked the Leading Digital Agency by
Forrester for Web Design, Strategy &
Technology
•! Consulting Magazine: Achievement Award
for Excellence in Diversity
•! Ranked #1 Interactive Agency in UK by
NewMediaAge
•! Recognized with over 25 marketing, design
and interactive media Awards (e.g.
Webby’s, Addy’s, Mixx, Adweek, etc)
•! Harvard and Yale Case Studies on Sapient’s
leadership and Core Values
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Some of our biggest fans:

7. !"#$%&"'(#()*""+,-+.(
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MERCHANDISING
Merchandising Strategy
Planning & Optimization
Content Strategy & Delivery
Personalization Strategy and Delivery
Catalog Management & Production
Pricing & Revenue Management
CUSTOMER CARE
Knowledge Management Strategy & Implementation
Order Management/Fulfillment/Call Center Outsourcing Strategy
Self-Service Strategy and Implementation
Concierge Integration
COMMERCE
Multi-channel Commerce Strategy
Commerce Platform Selection/Implementation
Organizational Design
Cross-Channel Analytics Strategy/Implementation
Customer Experience Research and Design
Mobile Commerce Strategy and Implementation
Digital Signage/Kiosk Strategy
MARKETING
Strategy and Planning
Creative Strategy and Execution
Analytics Strategy/Platform Implementation
Relationship Marketing & Loyalty Strategy
Marketing Platform Selection/Implementation
Organizational Design
Media Planning and Buying

8. MOBILE & DIGITAL DISPLAY
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9. Engagement Strategy
Multi-Channel Strategy
Immersive Experiences
User Centered Design
Converged Experiences
Integrated Retail Experiences
Mobile Applications
Front and Back End Integration
Marketing services
Offshore development
What we do GREAT

10. Mobile meets consumers and employees where they are and in context of
their environments. Mobile is personal, pervasive, and is increasingly the
preferred method of interaction.
Mobile can be a smart device (smart phone, tablet, media player), an end-
to-end channel (mobile commerce, mobile banking, etc), or a new way to
interact (natural user interface, or automotive in-dash screens).
Mobile can make any environment an interactive one by connecting to the
cloud or web services, interacting with digital displays, or working as
remote control. It is reinventing how entertainment is consumed, products
are researched and bought, how we manage money, and how we
communicate and interact with social networks.

11. Mobile Offerings & Capabilities
Mobile & DM Strategy
Enterprise Mobile Strategy
Digital Merchandising
Strategy
Roadmap + Req’s
Definition
Platform Decisioning /
Vendor Selection
Research/
Prototyping
Experiences
In-Store
Experiences
Kiosks
Vending
End Caps
Interactive Wall Scapes
On-the-Go
(LBS, In-dash)
In-Home + Connected
Devices
Mobile Web
Design + Development
Dotcom Site Optimization
Specialty/Transactional
Apps
Consumer
! Marketing
! Utility
! Social/LBS
! Commerce
Enterprise
Digital Signage
+ Mobile Advertising
SMS
Campaign + Event
Activations
DOOH
(Digital Out Of Home)
Promotions + Couponing

12. The RETAIL Challenge

13. HOW DO YOU CREATE A SEAMLESS BRAND
EXPERIENCE ACROSS A CHAOTIC LANDSCAPE
OF INTERCONNECTED CHANNELS FOR AN
EMPOWERED AND DEMANDING CONSUMER?

14. BY PRESENTING TECHNOLOGICALLY ENABLED
AND COMPELLING MOMENTS
THAT CULMINATE IN LASTING,
CONSUMER-BRAND RELATIONSHIPS.

15. Current Retail Trends
1 Mobile is ubiquitous…and an enabler
2 In-Store Apps at the Point of Sale / End-Caps / Sales Associate Tablets
3 Digital Signage in-store will grow…and integrate into kiosks
4 Interactive Exhibits: Wall and Store-Front Signage
5 Loyalty will become a central component…and tie into social media
6 The continued importance of .Com channels
7 RFID & Checkout: New Ways To Buy…
8 Social shopping: geo + mobile + physical
Phones rule. Loyalty counts.
Everything is connected.

16. Multiple touch points around one message
Leading Multi-Channel Retailers
engage the customer in ways
that are aligned to the channel,
meeting the customer on their
terms and on their time.
online store
email
search
partnerships
promotions
print
kiosk
syndication
microsites
display ads
communities
mobile
tv/video
retail

17. BRAND EXPERIENCES MUST…
Engage the customer on their terms
Enhance their experience with the brand
Extendthe length and manner in which they engage

18. IT’S ALL ABOUT THE
Data
Brand-owned channels (apps, kiosks,
mobile) enable more personalized
experiences for the customer and more
data for the Retailer
Benefits to Retailer:
•!Know Customers Better – and sell them
more
•!Leverage Data
•!Improve/Increase Customer Affinity
and Satisfaction

19. WORK
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20. Designed for in-store placement, the SapientNitro
In-store Touch Experience enables customers and
sales associates to engage with the full inventory of
a retailer, whether it’s in store or online.
Features & Benefits:
•! 46” HD interactive display
•! Integration with inventory, POS, and back end
systems
•! Outfit Builder offers Up-sell / Cross-sell
opportunities
•! Social media tie in
•! Ad space / product placement for manufacturers
Fashionable In-store Touch Experience

21. Seamless In-store/At-Home Touch Experience

22. The New Balance sales application is an
interactive tool designed to enhance, inform and
facilitate the customer’s in-store shopping
experience.
It acts as a point of engagement during self-
service and consultative sales interactions, which
helps fulfill the New Balance customer promise –
personalized service.
The application enables associates to quickly
answer questions and effectively communicate
product options using a variety of comparators
including cost, value, and technology.
New Balance In-Store Experience

23. New Balance In-Store Experience

24. Over 1,000,000 Downloads
on iTunes !
Coca-Cola Spin the Coke

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Coca-Cola Happiness Factory 3D Game
•! The Game Extended
•! Extends the HF3 storyline to the mobile
experience
•! Built on the flexible Unity game platform
•! Robust 3D game play

26. Nike Nike ID App

27. Coca-Cola Music
On March 10 2011,
SapientNitro took the
first of many Coca-Cola
Music sites live in
Hungary.
Coca-Cola partnered with SapientNitro in January
2010 to engage teens around the world with the
trademark brand by leveraging a primary teen
passion point--music. Coca-Cola Music is a result of
working with multiple agency partners within Coca-
Cola’s collaborative campaign process, The launch
event was a 24 hour live webcast event with Maroon5
that allowed fans to take apart in the songwriting
process.

28. Coca-Cola Music
The global platform launched with “Session1”
which features music and information from a
band called One Night Only, an up-and-coming
band from the UK. The site consists of a global
portal which allows teens to access and discover
new music and to cast themselves into the
band’s official music video for the song it
created specifically for Coca-Cola.
The music platform will grow with a second
session this summer which will feature music
and collaborative experiences from global
artist, Taio Cruz.

29. PINK NATION engagement
Elevating
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30. Mobile Personalized & Rewarding
Actions / Benefits:
•! Join Pink Nation
•! PINK Nation Account Dashboard
•! Catalog
•! Virtual Spending account
•! Push notifications of new items
•! Store Locator
•! Check In

31. PINK NATION Virtual Spending Account
Parents or PINK
NATION fans can add
cash to their PINK
NATION Virtual card
on the PINK Nation
APP (in lieu of a credit
card) installed on their
iPhone, iPod or Android
Device
Teens use their device to
buy PINK merchandise at
their favorite Victoria’s
Secret location, by
generating a barcode or
QR code on their device
that can be scanned at the
register.
Fans can collect PINK
NATION Creds by:
Checking in at their
favorite store with in-store
micro LBS or NFC. (which
may trigger a surprise gift)
Purchasing items using
their device and barcode.
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Fans can share their
ranking on Facebook
with other members of
the PINK NATION by
way of special badges,
but also use their
standing to get access to
better offers from
Victoria’s Secret.
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35. Sales Assisted App Point of Sale / Point of Engagement
Actions / Benefits:
•! Present and Order full SKUs from PINK
•! Order or Pay for Merchandise
•! See customer reviews, and recommended items
•! Compare/Contrast items
•! Customer info capture (likes, interest, email)
•! Customizable Orders – your team, your name
on the item
•! Shop by Occasion

37. Magic Mirror 46” Interactive Wall & Store Front Digital Signage
AAccttiioonnss // BBeenneefifittss::
•! Scan Items and get suggestions – outfits, goes with
•! Occasion based suggestions – Work, Weekend, Whatever
•! Configure Outfit – Send to self
•! Take a Photo and Share
•! Share outfits and experiences in store through Facebook
•! In IDLE MODE:
•! Actively message to passersby – bring them in
•! Content – New Items, Specials, Fashion Show Footage
•! Twitter Feed

39. What we HEARD
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Create the first Victoria’s Secret PINK
dedicated mobile application with a
focus on PINK NATION registration and
exclusive member content as well as
brand engagement.

41. Opportunities:
•!Simplify Member Sign up and member sharing through Facebook
•!Leverage existing PINKNATION content in a rich mobile experience
•!Use the PINKNATION Loyalty program to manage loyalty check ins and
mobile rewards.
•!Leverage engagement on the mobile platform as a way to share new products
So…
Increase brand engagement and drive PINKNATION loyalty by creating an
immersive and rewarding mobile experience that embodies the PINKNATION
Lifestyle.
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42. What we RECOMMEND
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43. Lead with Engagement
Choose the right mix of tactics and features that drive high
engagement with the brand.
Go through a phase
Drive development through a phased approach that prioritizes high
engagement tactics.
Listen to the Nation
Constantly monitor analytics results and user feedback to prioritize
new features.
Keep it fresh
Use momentum from the initial rollout to update the application with
enhanced functionality that will keep members coming back.
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44. Proposed Functionality
Feature Complexity Engagement Feature Complexity Engagement
FB Log In L H Video feeds L M
In app memory game M M Wallpapers L L
New Products slideshow M H Store Locator M M
User Specific Push
Notifications (offers,
coupons)
H H
Link to Victoria’s Secret
m-Commerce site
L M
General Push
Notifications (offers,
coupons)
L H FB/Twitter integration L H
UGC photos L M
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45. Proposed pricing
Initial Request
•!Facebook Login
•!In App matching game
•!New Products Slideshow feed
•!User Specific Push Notifications
•!General Push notifications
•!UGC Photo upload
•!Video Feeds
•!Wallpapers
•!Store Locator
•!mCommerce through Victorias
Secret mCommerce engine
•!Facebook and Twitter Integration
$562,000
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Option A
Phase 1 Functionality
•!Facebook Login
•!New Products Slideshow feed
•!User Specific Push Notifications
•!General Push notifications
•!UGC Photo upload
•!Video Feeds
•!Wallpapers
•!Store Locator
•!mCommerce through Victorias
Secret mCommerce engine
•!Facebook and Twitter Integration
$255,000
Option B
Phase 1 app
•!Facebook Login
•!New Products Slideshow feed
•!User Specific Push Notifications
•!General Push notifications
•!UGC Photo upload
•!Video Feeds
•!Wallpapers
•!Store Locator
•!mCommerce through Victorias
Secret mCommerce engine
•!Facebook and Twitter Integration
$XXX,XXX

46. Proposed Timeline
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