In a lot of ways, moving the dial can feel a lot like turning an oil tanker, here are 10 hacks to get on top of the workload and a little formula for buy in.

1. STEPH VICKERS
HARGREAVES LANSDOWN
Keeping abreast of monster sites
@cantTWEETdont
http://www.slideshare.net/StephVickers

2. Hargreaves Lansdown
THE
CHALLENGE
#BRIGHTONSEO

3. Hargreaves Lansdown
OVERHEARD
AT
THE
ENTERPRISE#BRIGHTONSEO

4. “SITE WIDE CAMPAIGN GOING LIVE
TOMORROW
…CAN WE GRAB SOME META DATA FOR
THAT?”
“WE’VE GOT A NEW SERVICE/PRODUCT AND
WE’RE GONNA CALL IT *SOMETHING
NO ONE HAS EVER SEARCHED
FOR. LIKE EVER*…”
“…I REWROTE AN ARTICLE ON
A NEW URL FOR THE 5TH TIME,
AND ITS NOT RANKING.
WHYZAT?”
#BRIGHTONSEO
“…THAT’S NOTON THE
TECH ROADMAP FOR THE
NEXT *INSERT REALLY LONG
TIME HERE*”

5. NOT
DO
ENTERPRISE
SEO
LIKE ME
FAILE
D #BRIGHTONSEO

6. Hargreaves Lansdown
YOU
ARE EASIEST
TO CHANGE
#BRIGHTONSEO

7. Hargreaves Lansdown
HOW TO
GIVE YOURSELF THE
BREATHING
SPACE TO BEAPROACTIVE
SEO MASTER
#BRIGHTONSEO

8. Hargreaves Lansdown
1. ACCEPT
YOUR
ATI
#BRIGHTONSEO

9. Hargreaves Lansdown
2. DON’T
SWEAT THE
SMALL STUFF
#BRIGHTONSEO

10. 404 ERRORS.
ENTERPRISE
STYLE
10 STEPS TO SUCCESS
#BRIGHTONSEO

11. Hargreaves Lansdown
GET
IT
ALT TAG MISSING?
COUPLA BROKEN LINKS?
NOT A STONKING TRAFFIC
DRIVER?
#BRIGHTONSEO

12. Hargreaves Lansdown
3. KNOW
WHAT’S
IMPORTANT
#BRIGHTONSEO

13. Hargreaves Lansdown
ALL OVER IT
SHED TON OF SEARCH TRAFFIC?
RANKING FOR MEGA
COMMERCIAL KW’S?
PPC BIDDING LIKE LOONS?
HIGH YIELD
URLS
#BRIGHTONSEO

14. Hargreaves Lansdown
4. HAVE THE
RIGHT TOOLS
FOR THE JOB
#BRIGHTONSEO

15. WIELD MACHETES
AND
POCKET KNIVES
#BRIGHTONSEO

16. Hargreaves Lansdown
5. AUDIT
REGULAR
LY #BRIGHTONSEO

17. TECH BUGS.
ENTERPRISE
STYLE
YOU KNOW YOU’RE IN TROUBLE
WHEN YOUR LOG FILES MAKE
PRETTY PATTERNS IN EXCEL
#BRIGHTONSEO

18. Hargreaves Lansdown
FULL SITE
QUARTERLY
HIGH YIELD URLS
WEEKLY
INBOUND LINKS
MONTHLY
#BRIGHTONSEO

19. Hargreaves Lansdown
6. AUTOMATE
ALL THE
THINGS
#BRIGHTONSEO

20. Hargreaves Lansdown
ANY AND ALL
GRUNT WORK
ANALYTICS
RANKINGS
CRAWLS
OPTIMISATION
#BRIGHTONSEO

21. Hargreaves Lansdown
7. LEARN THE
ART OF
PRIORITISATI
ON #BRIGHTONSEO

22. AVOID THE
NO
PRIORITY
SPOT
SEO IMPACT
TIME/RESOURCE
NOTHING
LIVES
HERE.
10 #BRIGHTONSEO

23. Hargreaves Lansdown
8. BE
AMENABLE
AND
COMPROMISE#BRIGHTONSEO

24. Hargreaves Lansdown
#BRIGHTONSEO
THINK
DOES GOOGLE
REALLY
GIVE A HOOT?
!

25. Hargreaves Lansdown
9. EDUCATION
#BRIGHTONSEO

26. Hargreaves Lansdown
#BRIGHTONSEO
KNOW OTHER PEOPLES
OBJECTIVES
HOW CAN YOU
WORK TOGETHER?
BANG THE SEO DRUM… JUST
A LITTLE

27. Hargreaves Lansdown
10. ALWAYS
BRING
SNACKS AND
BANTS #BRIGHTONSEO

28. Hargreaves Lansdown
YOU NOW.
#BRIGHTONSEO

29. Hargreaves Lansdown
BUY IN FOR
BIG BOY
STUFF
#BRIGHTONSEO

30. USE THE UNIVERSAL
LANGUAGE OF
£££NOT
SCHEMA
#BRIGHTONSEO

31. Hargreaves Lansdown
DON’T BE
A
SELF-
SERVING
TWERP #BRIGHTONSEO

32. DO SOME
LEGWORK
#BRIGHTONSEO

33. Hargreaves Lansdown
STILL NOT
ON BOARD?
…PROBS NOT THE GREATEST IDEA
#BRIGHTONSEO

34. Hargreaves Lansdown
#BRIGHTONSEO

35. Hargreaves Lansdown
SOMETIMES SEO AIN’T
#1.
ACCEPT IT AND
BOW OUT.
GRACEFULLY.
#BRIGHTONSEO

36. Hargreaves Lansdown
THANKS@cantTWEETdont
#BRIGHTONSEO