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28 days without shoes
Summarizing a month with Stendahls Creative Pop Up
Content
» A feeling, an idea, a popup
» 8 am, monday morning
» Ten system developers write about the future
» What works, ...
A feeling, an idea, a pop up
How Stendahls Creative Pop Up came to be
In May 2013, we took a step out from the office environment at Vasagatan, Gothenburg,
to meet people in a new environment ...
A creative space doesn’t demand “fun stuff” to
work. What we liked about the shop premises at
Kaserntorget was the total l...
”It’s pretty damn fun to be
walking around in your socks”
Sofia, Project manager
”It would be great to always work here”
Erik, UX developer
”I wanted to design something that felt playful and inspiring, and
that you wouldn’t miss passing by. At the same time, I ...
8 am, monday morning...
Workshoping with 35 advertising students from Yrkeshögskolan, Gothenburg
It was a messy room with 34 excited soon-to-be
advertisers. Everyone was curious since they
were in a new environment. And...
10 systems developers write about the future
We write a book in three hours
Workshop inspired by @timleake / timleake.com and @hyperisland / hyperisland.com
”The feeling of energy. The opportunity to spread out,
spatially and in the mind. Everything could go up on the
walls. It ...
”I wanted to shake thing up. So I threw in
some zombies and hoped for the best.”
Rodrigo, Systems developer
What works, and what can we improve?
Workshops with our teams
”Engaging and fun!”
Karin,Accound manager
”Shoes off. That’s the main thing. I take of my sandals. Hmm... Barefooted on the floor
tiles. Should I have brought socks...
Reflection...
Summarizing thoughts after a team workshop
Stendahls.se
We re-think our own website
Rapid prototyping 
Less talk, more prototypes. Creating apps in an hour.
Workshop inspiration: @perhakansson / perhakansson.com
Get an idea, sketch, try it, think again, try it again.
All in a ma...
”To have a workshop in such a stripped down and simple
environment were great. It was easy to focus and to kick-
start a c...
”One thing I found was everyone was there, both physically and
mentally. Everyone was in a workshop mood and wanted to hav...
”I really appreciated the change of scenery,
both physically and mentally, and my opinion
is that the physical change real...
”I thought it was great to meet your work
colleagues outside the office. I got new
energy and opened my way of thinking.
I...
”Who knew you could draw an apple so
many times without it looking the same
– and without even thinking?”
Systems developer
Rapid prototyping 
Solving problems with paper prototypes
”It was great to let loose with paper, scissors
and pens. No computer whatsoever. And not
thinking ahead, just folding, fo...
#barnkonversationen
Our latest pro bono campaign for Solrosen/Gothenburg’s Rescue Mission
”Sometimes you need to be in a new box rather than the
old box, to manage to think outside the box. Stendahls
Creative Pop...
The office outside the office
Emil, the managing director of Gothenburg’s Rescue Mission working at Stendahls Pop Up.
Radio
The local radio station P4 Göteborg interviews Line from Solrosen and Malin from Gothenburg’s Rescue Mission.
The night shift
Dinner on the floor before the last push is made to launch the #barnkonversationen.campaign
TV
The local TV station TV4 Göteborg interviews
Line from Solrosen.
Client presentation & workshop
An engaging hands-on-up-on-our-feet-let’s-do-it environment
”A major strategy demands a big space.
In the pop up, we were completely free to
cover every wall, and we ended up seeing
...
We are 120 personalities who are driven by
curiosity and the joy of innovation.
With half of us being creative technology
...
Last but not least...
Big thanks to Wallenstam who liked our idea and lend us the premises for the
popup. We hope that the...
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
Stendahls Creative Pop Up - A summary
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Stendahls Creative Pop Up - A summary

Stendahls started a creative pop up office for a month. This is a short summary of some of the activities in the pop up.

Stendahls Creative Pop Up - A summary

  1. 1. 28 days without shoes Summarizing a month with Stendahls Creative Pop Up
  2. 2. Content » A feeling, an idea, a popup » 8 am, monday morning » Ten system developers write about the future » What works, and what can we improve? » Stendahls.se » Rapid prototyping – aps in an hour » Rapid prototyping – The paper-folding workshop » #barnkonversationen » Client presentation & workshop
  3. 3. A feeling, an idea, a pop up How Stendahls Creative Pop Up came to be
  4. 4. In May 2013, we took a step out from the office environment at Vasagatan, Gothenburg, to meet people in a new environment and get new ideas. Out in the real world. As a creative, you sometimes have to get out of the office to find the true brilliant ideas. Out in the real world and meet those you’re communicating with. Face to face. During May of 2013, we moved to one of the most central environments in Gothenburg and created Stendahls Creative Pop Up. A place where the public could be a part of, give feedback, criticize or celebrate the concepts and campaigns we’ve created. Or simply tell us about what they think of advertising. The pop up was also used as an alternative workplace, as a room for creative workshop (whether with clients or internal), lectures and a showroom for our campaigns. After a month at Kaserntorget, it was time to summarize and get moving again, only to reappear somewhere else. Where exactly is at this time unknown, but it’s guaranteed to be a place of inspiration. A place where it’s easy for anyone to stop by and give us new great ideas. In this presentation, we summarize some of the activities we filled the moth with at Stendahls Creative Pop Up. Feel free to contact us if you want to find out more. Christer Hedberg christer.hedberg@stendahls.se
  5. 5. A creative space doesn’t demand “fun stuff” to work. What we liked about the shop premises at Kaserntorget was the total lack of stuff. It had walls and a floor. And a big shop window facing the street. We filled the room deliberately with very few things. A few bean bags, a handful of low footstools, carpets and two tables. The rest was empty space and the content changed every hour. Oh right, we filled the room with post-it notes and sketches. Lots of post-it notes and sketches. And about that part with walking around in our socks. It started as a result of not having any cleaning booked for the premises. But right after day one, the fact that we were walking around in our socks got positive comments. And we decided to keep it that way. One month without shoes.
  6. 6. ”It’s pretty damn fun to be walking around in your socks” Sofia, Project manager
  7. 7. ”It would be great to always work here” Erik, UX developer
  8. 8. ”I wanted to design something that felt playful and inspiring, and that you wouldn’t miss passing by. At the same time, I wanted to give the feeling that loads of creative things, thoughts and dialogues were going on inside the popup. Both high and low.” Anna,Art Director and designer of the popup profile
  9. 9. 8 am, monday morning... Workshoping with 35 advertising students from Yrkeshögskolan, Gothenburg
  10. 10. It was a messy room with 34 excited soon-to-be advertisers. Everyone was curious since they were in a new environment. And the promise of free lunch boosted the mood. My group, which consisted of four people, had a good balance. We had fun together, there were high ceilings and we affirmed each other’s ideas. The premises and context made a member of the group feel like provoking, I really don’t know why. But it was the feeling of being rebellious that led us into the subject of feces. I think the person in question thought that feces would have a provoking effect. Another member of our group was quick to point out their intestinal disorders, and the need to keep check of it. Which is what gave birth to the app ”Poop Wellness”. Stendahls Creative Pop Up gave us a place to be, a method and rebellious inspiration for a solution to (perhaps) a real problem.” Jimmy, advertising student.
  11. 11. 10 systems developers write about the future We write a book in three hours
  12. 12. Workshop inspired by @timleake / timleake.com and @hyperisland / hyperisland.com
  13. 13. ”The feeling of energy. The opportunity to spread out, spatially and in the mind. Everything could go up on the walls. It can be summarized in curiosity, commitment and space.” Anna-Maria, Key Account Manager
  14. 14. ”I wanted to shake thing up. So I threw in some zombies and hoped for the best.” Rodrigo, Systems developer
  15. 15. What works, and what can we improve? Workshops with our teams
  16. 16. ”Engaging and fun!” Karin,Accound manager
  17. 17. ”Shoes off. That’s the main thing. I take of my sandals. Hmm... Barefooted on the floor tiles. Should I have brought socks? Oh well. Somebody else will leave footprints. But so what? I sneak in. Into the room, between the pillars. The team are circulating. What is this? What are we going to do? There are many sceptics. Friendly greetings are made between tightly pressed lips. Not knowing is debilitating. After a few visits to the bathroom, mugs of coffee and water, we begin to feel at home. Despite impossible beanbags and small puffs. Hopefully, Christer and Henrik will be standing steadily in the foreground. Remaining butts sink merciless down onto the floor in helpless piles. Well, at least mine. But we’re soon off. Up on our feet again. What’s our state of mind? We’re to be nice – and have fun! Down on the floor again, bring out the post-it notes. The sceptics are weary. But suddenly, there it is – the magic. The sound of felt pens scraping over the notes. Lowered heads mixed with contemplating looks towards the wall. Brown paper. Can this room get any uglier? Doesn’t look like it. Grey, cold, messy. But as we know, beauty comes from within. And as time goes on and we stick the notes on to the wall, the room becomes lighter, warmer and the mood almost becomes beautiful. Energy, commitment and lots of laughter. When we leave, positively surprised, with new common insights and goals, the thought of going home and having a baby feels a bit dull. Every hand that reaches out to help me up from the floor time after time is a reflection of the feeling in the trucks room. We’re a damn good team, to say the least. It can only improve from here.” Jennie, pregnant copywriter
  18. 18. Reflection... Summarizing thoughts after a team workshop
  19. 19. Stendahls.se We re-think our own website
  20. 20. Rapid prototyping  Less talk, more prototypes. Creating apps in an hour.
  21. 21. Workshop inspiration: @perhakansson / perhakansson.com Get an idea, sketch, try it, think again, try it again. All in a matter of seconds. Rapid prototyping in action at the mobile workshop
  22. 22. ”To have a workshop in such a stripped down and simple environment were great. It was easy to focus and to kick- start a creative mind-set. And I also really enjoyed working with colleagues who I never really meet unless I say hello to them while passing by in our office. I’ve started prototyping a lot more on paper since the popup. This night I was up prototyping slides on paper for a lunch where I’m giving a presentation. I think I’ll end up taking photos of the prototypes and using them in slides, which I make in impress.js. Prototyping FTW!” Erik, Systems developer
  23. 23. ”One thing I found was everyone was there, both physically and mentally. Everyone was in a workshop mood and wanted to have a good time. So, why was that? Maybe it was the walk to the premises that, like a small ritual, got everyone’s minds working the same? You got to let go, laugh for a while, and get some fresh air. Maybe it was insecurity, why do we have this popup? And with that, there was the realisation of maybe, it’s because we’re on the floor with no shoes on? The walk to the pop up also gave us time to reflect and develop ideas even more.” Mats-Ola, Systems developer
  24. 24. ”I really appreciated the change of scenery, both physically and mentally, and my opinion is that the physical change really encouraged thinking out of the box. The walk to the pop up gave us time to reflect and develop ideas even more.” Lars, Systems developer
  25. 25. ”I thought it was great to meet your work colleagues outside the office. I got new energy and opened my way of thinking. It would be fun to continue this form at other premises.” Anna,Assisting Art Director
  26. 26. ”Who knew you could draw an apple so many times without it looking the same – and without even thinking?” Systems developer
  27. 27. Rapid prototyping  Solving problems with paper prototypes
  28. 28. ”It was great to let loose with paper, scissors and pens. No computer whatsoever. And not thinking ahead, just folding, folding again and cutting. And folding again.” Anna,Art Director
  29. 29. #barnkonversationen Our latest pro bono campaign for Solrosen/Gothenburg’s Rescue Mission
  30. 30. ”Sometimes you need to be in a new box rather than the old box, to manage to think outside the box. Stendahls Creative Pop Up is a reminder to not always think creatively, but to be creative.” Kristian,Art Director
  31. 31. The office outside the office Emil, the managing director of Gothenburg’s Rescue Mission working at Stendahls Pop Up.
  32. 32. Radio The local radio station P4 Göteborg interviews Line from Solrosen and Malin from Gothenburg’s Rescue Mission.
  33. 33. The night shift Dinner on the floor before the last push is made to launch the #barnkonversationen.campaign
  34. 34. TV The local TV station TV4 Göteborg interviews Line from Solrosen.
  35. 35. Client presentation & workshop An engaging hands-on-up-on-our-feet-let’s-do-it environment
  36. 36. ”A major strategy demands a big space. In the pop up, we were completely free to cover every wall, and we ended up seeing new connections in the material. And it got even better when the client dropped by to work with us.” Henrik, Key Account Manager
  37. 37. We are 120 personalities who are driven by curiosity and the joy of innovation. With half of us being creative technology developers and the other half being creators, we look at ourselves as more of inventors than advertisers. You’ll find more about us at www.stendahls.se Do you wish to get our weekly mail where we have an eye on the world and give tips on trends in the digital world? Email us at online@stendahls.se. Regards, Us at Stendahls A bit about us
  38. 38. Last but not least... Big thanks to Wallenstam who liked our idea and lend us the premises for the popup. We hope that the next tenant will like it as much as we did.
  • SaraHllgren

    Sep. 9, 2013

Stendahls started a creative pop up office for a month. This is a short summary of some of the activities in the pop up.

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