Search Engine Marketing

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Stefanwolfkamp

Internet

SEM
 FIELD OF ONLINE MARKETING.
ANYWAY.

SEM
RESEARCHING,
SUBMITTING AND
POSITIONING OF WEBSITES.
ANYWAY.

MAJOR SEARCH ENGINES.
GOOGLE BING
ASK.COM YAHOO
ANYWAY.

SEM
Search Engine
Marketing
SEA
Search Engine
Advertising
SEO
Search Engine
Optimazation

ANYWAY.
Keywords
Attractive
Content
Know
your
Audience
RULES
FOR
SEO.
Mobile
and
Images
Links

 Focus on good phrases.
 Avoiding vanity keywords.
 Using Google's wonder wheel.
 The value of repetition.
 Guiding your content strategy.
ANYWAY.

ADVANTAGES OF SEO.
ANYWAY.
Relevant
traffic
Supporting
leads
Supporting
sales

DISADVANTAGES OF SEO.
ANYWAY.
Greater
audience
than target
audience
Not able to
handle the
sudden
success
Success in
optimalisation
is hard to find

SEARCH ENGINE ADVERTISING.
ANYWAY.
Use of
specific
keywords
Pay per click
campaign
Increase
direct and
indirect
sales
Advertisements
at search
engines

ANYWAY.
MUST – KNOW FACTS
ABOUT COST – PER -
CLICK

ANYWAY.
IMPROVE YOUR COVERAGE IN SEARCH
RESULTS.
IMPROVE YOUR OVERALL RANKINGS.

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