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Innovation by Design

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Stefano Mizzella
Stefano Mizzella

My keynote speech at Social Business Forum 2012: http://www.socialbusinessforum.com/

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INNOVATION by DESIGN @stefanomizzella #sbf12
DESIGN
design is... CONCEPT INTERACTION VISUAL
good design is... http://startupsthisishowdesignworks.com/
good news is... think like a designer...it’s simple!
STARTUP + DESIGN
to be inspired
carrier 3G 3:25 PM
discussions + insights + ideas + learning
CO-DESIGN PROCESS
brief
team
design
design
fun
more design
strategy
pitch
co-design process brief experience game selection pitch listen insights ideas refinement rewards
OPEN INNOVATION
next design challenge
app games
holistic pov
COMMUNITY-DRIVEN INNOVATION
channels > ecosystem STRATEGY COMMUNITY EXECUTION DIGITAL + SOCIAL + MOBILE BRAND ECOSYSTEM Stefano Mizzella, www.socialmediascape.org
why so important? 1. COMMUNITY AS A FEATURE By becoming a customer, you’re also becoming a part of a community and the user experience is enhanced. 2. FEEDBACK COLLECTION The most important contribution to the product is the lessons you learn from users talking with each other. 3. INCREASE USER ACTIVITY When people are part of a community, they want to be perceived as a valuable member of that community. David Spinks - The Community Manager
community-centered IDEA STRATEGY PRODUCT COMMUNITY Stefano Mizzella, www.socialmediascape.org
the future of innovation is... LEAN by DESIGN CO-CREATED
Stefano Mizzella PhD, Strategist @H-Farm Ventures smizzella@h-farmventures.com www.socialmediascape.org @stefanomizzella in/stefanomizzella

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