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PUBLIC TRANSPORT & SHARED MOBILITY
IN RURAL AREAS : TACKLING THE
MOBILITY CHALLENGE TOGETHER
Caroline Cerfontaine
Combined Mobility Manager UITP
UITP : A DIVERSE GLOBAL
MEMBERSHIP
1500 member companies
Operators (all modes,
incl. shared mobility)
Authorities
Policy decision-makers
Research institutes
The sustainable mobility
supply and service industry
Associations
18,000 contacts
96 countries
UITP unites the sustainable mobility
community
UITP2
A WORLDWIDE ASSOCIATION
UITP3
16 offices, 2 centres for transport excellence
CONTEXT
• In EU, rural areas’ population is decreasing.
• Rural areas are drained from essential services.
• Mobility poverty in rural areas = general
poverty & social exclusion
• Mobility = key role in a region’s economical
and demographical dynamism.
UITP4
CHALLENGES
CARACTERISTICS OF RURAL MOBILITY
• Low density = low PT demand
• Different mobility needs
• High operating costs
• High car dependency/Low use of PT
• PT at peaks hours, DRT in between
• Lack of systems integration
 Hard for PT companies to survive UITP5
CHALLENGES
LIFE STYLE CHANGES
• Population is ageing: car dependent
• Young people: new technologies + flexibility
• Workers: regular and fast connections
• PRM: specific needs
UITP
SOLUTIONS AND TRENDS
Quality, Flexibility, reliability, information, integration
• Optimisation of the transport network
• On demand transport (DRT)
• Car-sharing stations
• Ride-sharing
• Cycling facilities for short distances
• Autonomous vehicles
• App-based on-demand services
OFFER CREATES DEMAND UITP7
EXAMPLES
DRT
Telebusz in Budapest suburbs (Hungary)
Tedibus in France
UITP8
EXAMPLES
CAR-SHARING
Peer to peer e-car-sharing
in Austria’s small villages
CARUSO: The 1€ car.
UITP9
EXAMPLES
RIDE SHARING & ORG HITCHHIKING
Peer to peer ride-sharing in Blauen
Taxistop in Belgium
Rezo pouce in France
UITP10
Page 11
Autonomous Shuttle Sion -
Präsentation
EXAMPLES
AUTONOMOUS VEHICLES – CARPOSTAL SION, SWITZERLAND
OSNABRÜCK, GERMANY
Page 12
UITP13
EXAMPLES
BIKING AND E-BIKING
Biking highways in the Netherlands
http://www.arnhemnijmegencycling.com/
UITP14
UITP RECOMMENDATIONS
Services
• Customer segmentation / adapted services.
• Adapt and support changed lifestyles (IT and
communication tools)
• Additional services (shopping, post, health centers,
etc.)
• Support PT + biking and shared mobility
• Provide a fast and reliable services competing
cars.
• Act on land use (densification of housing around
public transport zones)
• Communication and awareness rasising UITP15
UITP RECOMMENDATIONS
• Financial:
 Financial incentives to operators.
 Stabilize financial support.
 Connect public transport services with
commercial activities.
• Integration
 Integrate local with regional policies.
 Integrate the mobility services under high
standards recognizable to the passenger.
 Support the local drivers to keep people in rural
areas.
UITP16
THANK YOU!
Caroline Cerfontaine (shared mobility)
caroline.cerfontaine@uitp.org
Anne Mordret (rural mobility)
anne.mordret@uitp.org
UITP17

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Caroline Cerfontaine: Public Transport & Shared Mobility in rural areas : Tackling the mobility challenge together

  • 1. PUBLIC TRANSPORT & SHARED MOBILITY IN RURAL AREAS : TACKLING THE MOBILITY CHALLENGE TOGETHER Caroline Cerfontaine Combined Mobility Manager UITP
  • 2. UITP : A DIVERSE GLOBAL MEMBERSHIP 1500 member companies Operators (all modes, incl. shared mobility) Authorities Policy decision-makers Research institutes The sustainable mobility supply and service industry Associations 18,000 contacts 96 countries UITP unites the sustainable mobility community UITP2
  • 3. A WORLDWIDE ASSOCIATION UITP3 16 offices, 2 centres for transport excellence
  • 4. CONTEXT • In EU, rural areas’ population is decreasing. • Rural areas are drained from essential services. • Mobility poverty in rural areas = general poverty & social exclusion • Mobility = key role in a region’s economical and demographical dynamism. UITP4
  • 5. CHALLENGES CARACTERISTICS OF RURAL MOBILITY • Low density = low PT demand • Different mobility needs • High operating costs • High car dependency/Low use of PT • PT at peaks hours, DRT in between • Lack of systems integration  Hard for PT companies to survive UITP5
  • 6. CHALLENGES LIFE STYLE CHANGES • Population is ageing: car dependent • Young people: new technologies + flexibility • Workers: regular and fast connections • PRM: specific needs UITP
  • 7. SOLUTIONS AND TRENDS Quality, Flexibility, reliability, information, integration • Optimisation of the transport network • On demand transport (DRT) • Car-sharing stations • Ride-sharing • Cycling facilities for short distances • Autonomous vehicles • App-based on-demand services OFFER CREATES DEMAND UITP7
  • 8. EXAMPLES DRT Telebusz in Budapest suburbs (Hungary) Tedibus in France UITP8
  • 9. EXAMPLES CAR-SHARING Peer to peer e-car-sharing in Austria’s small villages CARUSO: The 1€ car. UITP9
  • 10. EXAMPLES RIDE SHARING & ORG HITCHHIKING Peer to peer ride-sharing in Blauen Taxistop in Belgium Rezo pouce in France UITP10
  • 11. Page 11 Autonomous Shuttle Sion - Präsentation EXAMPLES AUTONOMOUS VEHICLES – CARPOSTAL SION, SWITZERLAND
  • 14. EXAMPLES BIKING AND E-BIKING Biking highways in the Netherlands http://www.arnhemnijmegencycling.com/ UITP14
  • 15. UITP RECOMMENDATIONS Services • Customer segmentation / adapted services. • Adapt and support changed lifestyles (IT and communication tools) • Additional services (shopping, post, health centers, etc.) • Support PT + biking and shared mobility • Provide a fast and reliable services competing cars. • Act on land use (densification of housing around public transport zones) • Communication and awareness rasising UITP15
  • 16. UITP RECOMMENDATIONS • Financial:  Financial incentives to operators.  Stabilize financial support.  Connect public transport services with commercial activities. • Integration  Integrate local with regional policies.  Integrate the mobility services under high standards recognizable to the passenger.  Support the local drivers to keep people in rural areas. UITP16
  • 17. THANK YOU! Caroline Cerfontaine (shared mobility) caroline.cerfontaine@uitp.org Anne Mordret (rural mobility) anne.mordret@uitp.org UITP17

Editor's Notes

  1. In EU, urban Population is increasing at the expense of rural areas, and thus rural areas are drained from essential services. France’s uban population will have increased by 40% between 2000 and 2050 while its rural population will have decreased by 71%We see in France many villages litteraly dying and being abandonned.. As a result, rural areas see essential services move away, school close, post offices, banks, administration offices, shops reduce ipoening times before they move away, healh services become unavailable and public tranpsort cuts its offer as the drop of passengers reduces revenues. In EU, on average it is estimated that 50% of low income households do not own a car. There are more old people in rural areas and more unqualified people. Not owning a car and not having access to transport services actively participates in rural population poverty. Mobility plays a role in economical & demographical dynamism. Failure to integrate regional and local public transport will have a major and direct effect on low density regions. The time has come to investigate and develop integrated local and regional transport policies. Mobility problems increase social exclusion
  2. Only 6% of trips in Public Transport (in France). And car use is still increasing in rural areas, while it is decreasing in urban areas. Short trips= where a modal shift can be done (walking, cycling) Note that the use of bikes in rural areas has reduced when compared to 30 years ago and more Currently the provision of public transport in regional areas is not responding to people’s various needs. It is however important to consider that not everybody owns or drives a car. Pupils, students, elderly people, unemployed, low income households and PRM represent a part of the population that need mobility solutions when mobility is an essential link to jobs, education, health, social life and essential facilities.
  3. Elderly people mobility characteritistics: shops, market place, health centers, social actiivites Young people: home –schools-leisure Workers : home –work-home Unemployed: working centers PRM: specific needs
  4. Transport in low density areas is often limited to traditional public transport for schools and commuters at peak hours when there is demand complemented by Demand Responsive Transport (DRT) and flexible services in between. In areas where demand is very low and running a normal service too costly, other transport modes have to be implemented on key principles: Qualitiy, flexibility, reliability, information Thanks to the use of new technologies, internet and smartphones, new possibilities are on their way to respond to mobility demand in low density areas and complement the public transport offer. DRT is part of the solution in low density areas but other more flexible modes are gaining as well a lot of attention from customers and authorities namely thanks to the use of IT, internet and smart phones applications. These range from car-sharing, ride-sharing, without forgetting the community transport or voluntary transport and the high potential of biking and e-biking. Car-sharing or peer to peer car-sharing + car-sharing stations on identified lines (very important to focus on stations visibility and identity) Optimize transport network: small network with excellent communication/marketing tools to provide a good visibility. Work on sentitisation. Provide attractive fares. To be successful, mobility/mobility in public transport must be 1,5 times shorter than by car.
  5. Tedi bus: vise une population captive, complète l’offre de TP, lie les poles d’activités et d’emplois et les zones peu denses. Tele busz: fix stops but flexible timetables. In Budapest, Hungary, the public transport authority BKK decided to implement the Telebusz DRT system in lower density areas of Budapest suburbs to limit the costs of a regular public transport service but to keep a minimum public transport offer. The system is very flexible and runs either on fixed lines and fixed timetables or on demand depending on the time of the day. The service is used by 3000 passenger per month. Regio Taxi in Gelderland Province in the Netherlands is a Demand Responsive Transport System connected to public transport and that operates in areas where public transport is not serviced. 15% of the user are using the system as a complement to PT. 85% of the system is used by elderly people and disabled. The system is currently being reorganised to offer more opportunities and flexible solutions, through an improved planning, coordination and product development. Flextur Concept in Denmark substitutes traditional bus transport in Denmark rural areas and provides door to door services where public transport is not operating. Travel is booked by call center or on internet 2 hours before. Planning is not tied up to specific geographic areas or bus stops or timetables resulting in a better coordination. Costs are minimized thanks to the coordination of all DRT types (schools, hospitals, special needs,). System is integrated to the PT networks in terms of ticketing and fares.
  6. Car-sharing (also known as Car-clubs in the UK) is the organized and shared use of cars. Although widely spread in major urban centers, it is less frequent in rural areas or smaller cities. It may either be peer to peer or on a commercial basis. In rural areas peer to peer car-sharing is a good alternative to owning a second vehicle and an excellent way of making use of available cars. A free floating car-sharing system may as well be interesting for authorities and operators resulting cheaper than operating empty buses and paying for bus drivers’ salaries Clem: https://www.clem-e.com/nos-solutions ; car-sharing and ride-sharing from stations to stations https://www.ouest-france.fr/pays-de-la-loire/le-mans-72000/l-autopartage-debarque-en-sarthe-5542957 The innovative approach of peer-to-peer carsharing of Caruso Carsharing in Austria shows how it is possible to implement Car Clubs in sparsely populated Areas. In Gaubitsch (Lower Austria, 400 inhabitants), for example, 30 people share a full electric Renault Kangoo ZE and drive more than 20,000km a year. The secret of its success lies in the involvement of the users. While the tools for carsharing like the professional booking system are provided centrally, a local group or association is responsible for the operation and the efficiency of the system itself. Thus, carsharing can be very cost-efficient also in smallest municipalities and it works especially well with electric cars. Caruso supports local initiatives with professional carsharing equipment and all matters of legislation and insurance. Involve and support people Use the power of attraction of e-cars modern ICT eases sharing – use it! E-Cars have insignificant running cost – adapt your business model subsidies and political support make it easy to start – give incentives to start-up Men and women: 18-78 ans
  7. Blauen: Ride-sharing project developed exclusively for Blauen municipality + integrated with the public transport network. Free of charge service, free mobility for under 18. Guarantee mobility at off peak hours. Reserved for people of the village, link users with public transport. Users charge their profile, check the trips planned, and give an evaluation. Drivers are identified with a badge on the vehicles. Taxistop in Belgium is an association that supports shared mobility: ride-sharind; car-sharing, and integrates it with the PT network. Ride-sharing and car-sharing are without a doubt an opportunity for mobility in regional areas providing alternatives to private vehicles and being a complement to public transport to fill the gaps. They can contribute to solving the problem of connecting rural areas to urban centers, keep rural areas alive and thus slow down rural exodus. Moreover, when well integrated they will contribute to attract new customers to public transport. Shared mobility is a strategy to fill the gap of less car journeys and car free style. The best support for shared mobility, are investments in public transport and bike infrastructure! “Angelo Meuleman” Taxi stop
  8. Here you can see the SmartShuttle in the Old City of Sion, in Switzerland. The bus drives by itself, and the maximum speed currently is 20 km/h, because we are in the test phase. As you can see, the four wheels can each be steered independently, so it can maneuver around very small streets. The Smart Shuttle can travel on the road with other public vehicles, it’s not a problem. It can drive in pedestrian areas to pick up or drop off customers. It is able to deal with all potential obstacles because it has a 360-degree viewing angle, unique to this kind of transport. Customers have the possibility to wait for the Smart Shuttle at a bus stop, and in the future they will be able to order a door-to-door trip with our PostBus app. The capacity of the SmartShuttle is up to 12 passengers and it can be in service 24 hours per day. So far, it has met with a hugely positive reaction with customers from a wide range of ages and backgrounds. As it is fully electric, SmartShuttle adds a personalised transit service without any of the noise or pollution usually associated with conventional buses.
  9. 17 Zielsetzung des Projektes •Einbindung eines (autonomen) On-Demand, Door-To-Door Verkehrs im ländlichen/suburbanen Raum als Zubringer zum Linienverkehr der Stadt Osnabrück (Plan: Mitte 2019) •Logistik- und Distributionsplattform für Anbieter von On-Demand Verkehren, die damit die Fahrzeuge bedarfsgerecht im Raum und an den Haltestellen platzieren können •Mobilitätsplattform für Kunden, die spontan die On-Demand Verkehre nutzen wollen und ggf. Anschluss an die Taktverkehre benötigen •Diese neuartige IT-Struktur soll in bestehende multimodale Mobilitätsplattformen integrierbar sein
  10. The Gerlderland Provincie in the Netherlands is developing its cycling lanes and analyzing cycling demand. It aims at improving the role of cycling as a true PT mode by inviting car users to take the bike and by developing fast cycling routes for commuters and improving the provisions for cyclists at public transport interchanges. Fast cycling routes connect residential, work and shopping areas in the different towns and cities. They are fast, direct, comfortable and safe routes over a longer distance. Cyclists are given as much priority as possible. By realizing fast cycling routes, the province of Gelderland wants to encourage commutes to cycle more frequently
  11. Services Segment customers and provide adapted services. Adapt and support changed lifestyles (IT and communication tools) Provide additional services (shopping, post, hospitals, banks etc.) Support PT with other forms of mobility and demand responsive services (bike, car and taxi sharing, etc.) Provide a fast and reliable services competing cars: 1,5 times quicker Act on land use (densification of housing around public transport zones) Communication and sensitization
  12. Promote sustainable transport through financial incentives to operators. Public transport is a long term investment. Stabilize financial support. Connect public transport services with commercial activities. Integration Integrate local with regional policies. Organise cooperation between urban and regional authorities. Integrate different companies under high standards recognizable to the passenger. Support the local drivers to keep people in rural areas.