Engaging participants to use social media for&at your conference
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This is a presentation I made based on a very interesting case study: the social networking notebook of the Bio International Convention. They created one of the coolest event handouts ever seen—a 52-page booklet given to more than 15,000 BIO attendees with their badges. Take a look also at this interesting article: http://www.expoweb.com/article/notebook-helps-bio-attendees-connect-event-social-media
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Engaging participants to use social media for&at your conference
- 1. Stefania Conti-Vecchi THE SOCIAL NETWORKING NOTEBOOK CASE STUDY Engaging participants to use Social Media “for & at” your conference A 52-page booklet given to more than 15,000 attendees with their badges.
- 2. Stefania Conti-Vecchi OBJECTIVES Get attendees more involved in event social networking Make their website and app come alive and get people engaged with it. Give instructions on how to use social media and tips on how to connect with other attendees during and after the event.
- 3. Stefania Conti-Vecchi Despite the spectacular growth of new technologies people are always asking for note paper. This is why the Social Notebook was born. Attendees can take notes and learn how to engage with their communities, and it was cool enough that sponsors feel good about it.
- 4. Stefania Conti-Vecchi The folks at this convention also made excellent use of QR codes to drive attendees straight to their social channels.
- 5. Stefania Conti-Vecchi ACCOUNTS OF THE EVENT TIPS TO BE MORE EFFECTIVE HASHTAGS
- 6. Stefania Conti-Vecchi ENGAGING ALL YEAR JOKING AND MAKING IT EASIER
- 19. Stefania Conti-Vecchi LOOKING UP IN THE FUTURE…
- 20. Stefania Conti-Vecchi In 2011, fully 50 percent of attendees used their website and app in some way. They registered a 300-percent increase of social media activity this year.
- 21. Stefania Conti-Vecchi CONTACTS STEFANIA CONTI-VECCHI Co-founder and CEO EVENTagist mob. +39 328 3054899 s.contivecchi@eventagist.com www.eventagist.com @contivecchi