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Steps of a marketing strategy

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Steps of a marketing strategy

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Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.

Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.

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Steps of a marketing strategy

  1. 1. Define the audience the business wants to connect with and the product that matches its goals. Audience & Product Identify the marketing channels to promote the business product based on the ranking of the content's primary keyword, and the audience identity. Channels & Keywords Create content that matches the audience's identity, showcases the business identity and values, and provides answers to the audience's queries. Content & Intent Keep track of the marketing results by identifying marketing and business KPIs. Use these KPIs to come up with follow-up actions. Data Analysis & Optimisation Steps of a Marketing Strategy

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