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Listening.
Reasons to Listen	 ,[object Object]
Perfect products.
Deepen relationships.
Wake up dormant relationships.
Find growth opportunities.,[object Object]
Listen because you want to do something with what you hear.
Research Sources Scholarly: ,[object Object]
http://berry.edu/library/subguide/marketing.asp
ABI-Inform
Business Source Complete,[object Object]

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  1. Boolean terms: quotes, +, AND, OR, NOT
  2. Twitter: landscaping search turns up not just information but key blog (gardeningafterfive.com)