SEO & The Complete Customer Experience

1. SEO & THE COMPLETE
CUSTOMER EXPERIENCE
Kevin Getch
Founder + Director of Digital Strategy

3. Customer
Experience
@KevinGetch

4. “The aim of marketing is to
know and understand the
customer so well the
product or service fits him
and sells itself” - Peter
Drucker
@KevinGetch

5. @KevinGetch
A SIMPLE METHODOLOGY:
KNOW YOUR CUSTOMER
KNOW THEIR PATH

6. Anticipatory Retaliation

7. Super Secret Techniques
to Getting in the Mind
of Your Customer

8. PERSONA CUSTOMER
JOURNEY
&

9. U
D
F
D
ecision Making
esires
ncertainties
ears

10. Talk to Sales &
Customer Service

11. Mine information,
keywords, topics &
opportunities with
CallRail Scribe &
Keyword Spotting
@KevinGetch

12. @KevinGetch

13. @KevinGetch

14. @KevinGetch
http://bit.ly/1RlOGtD

15. @KevinGetch

16. @KevinGetch

18. @KevinGetch

19. @KevinGetch

20. Yes, Blunt is GOOD!

21. @KevinGetch

22. CUSTOMER
JOURNEY

23. CUSTOMER JOURNEY
A visual representation of what a person is
feeling, thinking & doing as they interact
across multiple channels and move through
different stages of the customer experience.

24. Excitement, Fear,
Anxiety, Hope,
Confident, Unsure
Wants, Desires,
Goals, Analysis,
Expectations,
Questions
Actions,
Experience,
Platform,
Channel, Device
feeling
thinking doing
@KevinGetch

25. @KevinGetch

26. @KevinGetch
UXPressia.com

27. MAPPING CHANNELS
DEVICES & KEYWORDS

28. @KevinGetch

29. @KevinGetch

30. @KevinGetch

31. @KevinGetch

33. @KevinGetch

35. Export Your Google Ads Search Terms

36. @KevinGetch

37. @KevinGetch

38. @KevinGetch

39. Webfor.com/sos
@KevinGetch

40. The Future of SEO &
The Customer Experience
@KevinGetch

41. M
O
B
I
L
E
AIPC WEB
@KevinGetch

42. @KevinGetch

43. Making visual content more useful in
search
@KevinGetch

44. @KevinGetch
P(3)
PERSONALIZED
PREDICTIVE
PROACTIVE

45. @KevinGetch

46. @KevinGetch

47. @KevinGetch

48. @KevinGetch

49. Personalized, Predictive & Proactive

51. Conversational Search

52. @KevinGetch
“Consumers habits will evolve along with technology. But the one
thing all searchers have in common is that they want assistance
every step of the way. Marketers who remember that will be
rewarded with growth.” Ken Wheaton, Editor Google

53. PROACTIVE ASSISTANCE
IS THE HOLY GRAIL
@KevinGetch

54. @KevinGetch BIOMETRIC FEEDBACK TO DETERMINE SATISFACTION

55. Customer Experience
is & will be
Your Best Marketing

56. Customer
Experience
Optimization
@KevinGetch

57. "When you obsess over
your customer
"When you obsess over
your customer, develop a
successful marketing
strategy
"When you obsess over
your customer, develop a
successful marketing
strategy, execute it
effectively
"When you obsess over
your customer, develop a
successful marketing
strategy, execute it
effectively, commit to
providing the best
product/service in your
industry and you measure
meaningful metrics
"When you obsess over
your customer, develop a
successful marketing
strategy, execute it
effectively, commit to
providing the best
product/service in your
industry
"When you obsess over
your customer, develop a
successful marketing
strategy, execute it
effectively, commit to
providing the best
product/service in your
industry and you measure
meaningful metrics your
business will experience
incredible success and so
will your clients."
- Kevin Getch

58. Thank you for your time!
@KevinGetch | kevin@webfor.com
Webfor.com/sos