2. The customer
13-17 y.o.
boy and girls
Owning a smartphone
Having a crush or being had a crush on
Shy& hating awkward moments
Using other apps to engage with their crush: Facebook, ask.fm, tumblr, Twitter or Instagram
3. The problem
At Blushr, we believe that the fear of rejection is the single most important thing that makes two people who are perfect for each other never connect. We aim to change that.
4. The solution
Blushr: Tinder for teens Exclusive to 13-17 y.o. Simple, smart, cool, anonymous
Step 1: Connect
Step 2: Browse
Step 3: Chat
5. TOTAL ADDRESSABLE MARKET (Number of 13-17 y.o. teens worldwide owning a smartphone)
The market
360 million teens
107 million teens
2014
2019
6. Traction
Key facts Current downloads: 8800 Weekly growth: +20% 2 month growth: + 584% Organic growth: 90% Users by country: 63% USA 14% Romania 4% United Kingdom 2% India 17% Others
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Total number of downloads (July-September 2014)
7. 1) Selected as one of the top 32 Southern& Eastern European early- stage startups at How To Web 2) Finalist in The San Francisco Scottish Summit competition by We are the Future 3) Semi-finalist at the Global Webit Congress 4) Selected in the Alpha Programme at the Web Summit Dublin
Awards
8. Revenue model
Monetization 1) Year 2 Anonymous crush messages & Virtual gifts 2) Year 3-4 Recommendations of: Movies to see Places to go out Real gifts to buy
9. Competition
Teen exclusive
✓
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Friends of friends feature
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Selects friends as crush feature
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Focus on crushes
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Cool design
✓
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Awesome user experience
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10. Management team
Sebastian Maraloiu
CEO & Co-Founder
Luana Sandache
CMO
Manuel Boca
CTO & Co-Founder
4+ years of exp. in
marketing and advertising
2+ years of startup exp.
3+ years sales and marketing experience
5+ years of programming experience 5+ years of startup exp.
Manuel and Sebastian are working together for 2 years now having previously Co-Founded two other startups.
11. Advisory board
We are closely working with a series of experienced mentors, and teenagers that helps us shape Blushr and constantly improve it. We also have an extensive support from the Entrepreneurial Spark Accelerator and UKTI.
Ray Dodd EMEA Lean Sigma Lead at Hewlett-Packard
Ewan Spiers Global Product Manager at Pitney Bowes Software
Michael Fowle
Entrepreneur-in-Residence at
Hunter Centre for Entrepreneurship
Thalia 14 y.o, Brazil
Nicoleta 15 y.o. Romania
12. Timeline
Step 1 Customer Discovery and Problem interviews
Step 2 MVP
Step 3 Investment + Accelerator + Iterations
Step 4 Seed Investment + Big growth in key markets
We are here
Finished Product + Early growth
Step 5 Series A + Massive Growth
Step 6 Exit
13. Funding requirements
Prior Funding: $ 60.000 grant from UKTI Current Round: Seeking $350.000 Use of Funds: Big Launch in the key markets User acquisition Expanding team (+1 developer) Future rounds: Series A of $5 million expected in early 2016 Exit Strategy: Acquisition (perhaps Badoo, Tinder, Match.com, Zoosk, eHarmony)
14. Thank you!
Together we can make the whole world blush!
Contact:
Sebastian Maraloiu (CEO), sebastian@blushr.co
