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Startup Braga - Design Thinking Workshop

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Startup Braga - Design Thinking Workshop

  1. 1. WORKSHOP DESIGN THINKING FROM RESEARCH TO PRODUCT
  2. 2. 1. The Drive to Acquire. 2. The Drive to Bond. 3. The Drive to Learn 4. The Drive to Defend 5. The Drive to Feel. Feature 1 Feature 2
  3. 3. How to know what people want?
  4. 4. DESIGN THINKING
  5. 5. DESIGN THINKING
  6. 6. DESIGN THINKING
  7. 7. How to explore design thinking?
  8. 8. DESIGN THINKING PROCESS
  9. 9. Design Thinking Challenge
  10. 10. ACTIVITY TRACKER CHALLENGE • Help to reach your health goals? • Learn if you are active enough? • How did you sleep? • Track a disease? • Share your runs with friends? A smartwatch? A t-shirt? A hat? Underpants? An implant?
  11. 11. ACTIVITY TRACKER CHALLENGE The Activity Tracker Project is a very quick overview of the entire design thinking process. In 40min we ask to: • Interview your partner to gain insights about his/her wants and needs • Define a point of view based on the insights they found • Sketch some new alternatives based on the point of view • Test these new ideas with their partner to gather feedback • Act on the feedback and build a prototype of an Activity Tracker
  12. 12. ACTIVITY TRACKER CHALLENGE 3 minutes End Interview 1 – Person 1 In Pairs
  13. 13. ACTIVITY TRACKER CHALLENGE Interview 1 – Person 2 In Pairs 3 minutes End
  14. 14. ACTIVITY TRACKER CHALLENGE Interview 2 – Person 1 In Pairs 3 minutes End
  15. 15. ACTIVITY TRACKER CHALLENGE Interview 2 – Person 2 In Pairs 3 minutes End
  16. 16. ACTIVITY TRACKER CHALLENGE Define Needs + the Problem Individually 3 minutes End
  17. 17. ACTIVITY TRACKER CHALLENGE End 10 minutes Sketch some ideas Individually
  18. 18. ACTIVITY TRACKER CHALLENGE 4 minutes End Get Feedback – Person 1 In Pairs
  19. 19. ACTIVITY TRACKER CHALLENGE 4 minutes End Get Feedback – Person 2 In Pairs
  20. 20. ACTIVITY TRACKER CHALLENGE Review Problem Definition Individually 3 minutes End
  21. 21. ACTIVITY TRACKER CHALLENGE End 5 minutes Create your Solution Individually
  22. 22. ACTIVITY TRACKER CHALLENGE Get Feedback – Person 1 In Pairs 3 minutes End
  23. 23. ACTIVITY TRACKER CHALLENGE Get Feedback – Person 2 In Pairs 3 minutes End
  24. 24. ACTIVITY TRACKER CHALLENGE Congratulations! Now continue learning, thinking and iterating!
  25. 25. Startup Braga is an initiative from InvestBraga - Agency for Economic Development.

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