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GoodsGames - Mobile e Social Gaming

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GoodsGames - Mobile e Social Gaming

  1. 1. FATE IL VOSTRO GIOCO Riccardo Cangini, CEO Social week - Milano 19 settembre 2011
  2. 2. Goods Games è una newco del gruppo Digital Magicsnata dallunione di aziende complementari nei settoridei nuovi media e dellentertainment: Videogame PC e console, Mobile Apps & Gaming, Web & Game Advertising.Goods Games produce e pubblica games e apps casual& Mass-market per piattaforme Social & Mobile.
  3. 3. Riccardo Cangini CEO & founder Max Casagrande http://it.wikipedia.org/wiki/Riccardo_Cangini Lead designer Andrea Pintori Senior programmerAndrea BarbettiLead coder Francesco Fugazzi Chief Tech Officer
  4. 4. Zynga in meno di 4 anni ha acquisito la leadership nel settore deivideogiochi e secondo TechCrunch oggi vale $7-$10 MLD; Electronic Arts ha acquistato Playfish per più di $ 400 MLN; Disney ha acquistato Playdom per $ 562 MLN; Lutilizzo dei social network è e rimarrà in continua crescita. Anche il mercato del mobile si sta spostando sui social network; La nostra competenza ci permette di riempire uno spazio che non è stato ancora colmato.
  5. 5. Diventare la Game Company Italiana nel Social GamingAttraverso 3 macro step:1) Lo sviluppo di giochi basati su LINEE DI PRODOTTO multiplayer, massmarket ed evergreen (giochi di carte, da tavolo, quiz ed RPG).2) La creazione del GOODS GAMES NETWORK [GGN], ove farconvergere, assieme ai ns, anche i giochi dei produttori indipendenti;3) Limplementazione nel circuito GGN delle migliori soluzioni diremunerazione di ADVERTISING, MICROTRANSACTION, SUBSCRIPTION
  6. 6. CARDSTOWN è stato premiato come 1miglior videogioco SOCIAL del 2010! CARDSTOWN vuole diventare il riferimento dei giochi di carte su Facebook!
  7. 7. QUIIIZ SOCCER QUIIIZ MUSIC QUIIIZ GEOQUIIIZ raccoglie ed QUIIIZ CINEMAinterpreta quella QUIIIZ COMICStendenza che stacoinvolgendo una QUIIIZ VIDEOGAMESsempre più vasta eimportante utenza diFacebook
  8. 8. Goods Games opera nelB2C con partner eccellenti Microsoft > gioco Messenger Poker Digital Bees > App Vasco Rossi Disney > App Im in the Band Espresso > gioco Fantacalcio Mondadori > Giochi mobile iOS
  9. 9. Goods Games opera nelB2C con partner eccellenti
  10. 10. 6 settembre 2011 13 settembre 2011
  11. 11. Grazie al know-how maturato in tutte le piattaforme di gioco e allutilizzo ditecnologie cross-platform, il porting verso le altre piattaforme è unattivitàsemplice.Le linee di produzione prevedono il sviluppo e/o porting verso: Facebook Google + iPhone, iPod, iPad, Mobile & tablet Android PS Vita
  12. 12. PREMIUM PARTNERS Indie Developer APPLE STORE ANDROID STORE REVEN UESIndie Developer ENUES GOODS GAMES REV FACEBOOK Publishing, VENUES Marketing, Coordinamento, Infrastrutture, REV Tecnologie. CHROME STORE Indie Developer GOODS GAMES HANDHELD DEVELOPMENT (PS VITA) TEAM Indie Developer
  13. 13. GOODS ZYNGA MOCHI CROWDSTIl modello di biz di Goods GAMES MEDIA ARGames è simile a quello di Network sviluppatori/SW indipendentiMochi Media, anche se si Piattaforma Facebookriferisce ad un mercato più Piattaforma WEBampio, come quello di Zynga. Piattaforma Chrome Store Piattaforma Mobile iOS Piattaforma PS Vita Linee di prodotto specifiche Tecnologia Flash Tecnologia 3D Real Time Tecnologia Obj C (iOS) Monetizzazione Microtransazioni Monetizzazione AD Network Monetizzazione Subscription
  14. 14. I giochi del Goods Games Network adottano il modello economico freemiumla cui monetizzazione avviene attraverso 3 vie: Revenue generate attraverso uno o più advertiser [es. Ad Personam] Revenue ottenute dalla vendita di Virtual Goods [es. @Ville, e giochi FB] Revenue ottenute da abbonamenti gold [es. Dofus o Urban Rivals]
  15. 15. Giochi GG FB Giochi Indie FB Giochi GG FB Giochi Indie FB Milioni di €58 140 120 100 135 80 60 40 20 17,05 20,21 13,58 6,23 9,24 0 1,8 2011 2012 2013 2014 2015 2016
  16. 16. PRESS FIRE TO PLAY! Fine presentazione

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