2. The Question on Every Prospect’s Mind
“What am I going to get out of this organization?”
People won’t be committed to an organization
that doesn’t provide substantial returns for their
What they want: VALUE
4. Ask Following Questions for Each Value Listed
Is this value reflected in the marketing tools?
If not, how can you incorporate them into your
brochures, emails, website, etc.?
Are your able to tell a real life story about a
member (or yourself) who has benefitted from
Have these stories committed to memory so you
are ready to share them on the spot.
5. Were the following items on your value list?
Education and Accreditation
Recognition and Awards
These are common expectations for membership organizations, so
if your association is lacking any these items, come up with ways
you can add them.
6. Get Insight from Existing Members
Best way to understand the mood of your
organization is to ask members
Survey current members to find out what value
they gain from the association
Use your membership management software’s
survey software or a free online survey tool
Responses will allow you to find out what are
your best assets are and areas for improvement
Turn prospects into dedicated members by
demonstrating the VALUE of your association
Share your VALUE in:
verbally when you are asked questions