1. Using
LinkedIn Groups
for Associations

2. Using LinkedIn Groups for Associations
Social networking affects many areas of business
LinkedIn is a popular business networking platform
Great for networking for both individuals and
organizations/associations
Can be effecting tool for recruiting new members

3. How to Run a LinkedIn Group for Your Association
•Make it clear the group represents your
organization
•Find current members
•Engage with current and prospective members
•Actively recruit new members
•Promote upcoming events

4. Make it clear you are promoting an
association
Include your association name in the group
name
In the group description, make it clear the
group is open to industry professionals, not
just current members
Keep topic targeted and relevant to industry
or group focus

5. Find current members
Jumpstart group by inviting current association
members via email or LinkedIn invitation
Using your list of their emails from your
membership management software is the easiest
way to identify members

6. Engage within the group
Create a content calendar for sharing industry
news, articles, ask questions, and more
Post and comment frequently to establish your
group is a reliable source of information

7. Actively recruit new members
Use LinkedIn search tools to identify potential
group and association members
Send prospects a LinkedIn group invitation

8. Promote events and conferences within group
Share upcoming event details

9. Inspiration for Creating a
Group
“Communication leads to
community, that is, to
understanding, intimacy and
mutual valuing.
-Rollo May

10. Presented by
StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: info@starchapter.com