2. Associations Should Educate Members
Industry Trends
New tools
Technology
Keeping your members in the know is one way to make
your association vital to them, and will increase
membership retention.
3. When to Educate Association Members
•Make it a regular part of meetings
•Hold a special event
4. 2 Great Ways to Educate Members
Bring in Industry Guest Speakers
Share New Technology
5. Have a Guest Speaker
Good Educational Speakers are:
Engaging, keeping members
interested
Current, teaching members the
latest technology tool or technique
Passionate about passing their
skills onto others
6. Question and Answer Session
Find out if speakers are willing to do informal
Q&A
More interactive than a set presentation
Members are sure to get information relevant to
them
7. Share Technology Innovations
New software and tools are being developed all the
time
Get the software company or a tech savvy member
to keep others up to date
8. Survey Members to Find Out What They Need to
Know
Which mobile platform are your members using?
(iPhone, Android, etc.)
Is there an app they use regularly to improve
productivity?
Do they make use of conference apps, both for
events they attend and participate in?
Where do they feel “left behind” in the world of
technology?
Use your membership management software survey
tool to administer
9. Provide Valuable Education to Members
Remember:
Keeping your members on top of industry trends
will make your association a critical part of their
development, leading to increased retention.