Improving Association Retention Through Education

StarChapter
StarChapterStarChapter
Improving
Association Retention
by Providing
Engaging Education
Associations Should Educate Members
Industry Trends
New tools
Technology
Keeping your members in the know is one way to make
your association vital to them, and will increase
membership retention.
When to Educate Association Members
•Make it a regular part of meetings
•Hold a special event
2 Great Ways to Educate Members
Bring in Industry Guest Speakers
Share New Technology
Have a Guest Speaker
Good Educational Speakers are:
Engaging, keeping members
interested
Current, teaching members the
latest technology tool or technique
Passionate about passing their
skills onto others
Question and Answer Session
Find out if speakers are willing to do informal
Q&A
More interactive than a set presentation
Members are sure to get information relevant to
them
Share Technology Innovations
New software and tools are being developed all the
time
Get the software company or a tech savvy member
to keep others up to date
Survey Members to Find Out What They Need to
Know
Which mobile platform are your members using?
(iPhone, Android, etc.)
Is there an app they use regularly to improve
productivity?
Do they make use of conference apps, both for
events they attend and participate in?
Where do they feel “left behind” in the world of
technology?
Use your membership management software survey
tool to administer
Provide Valuable Education to Members
Remember:
Keeping your members on top of industry trends
will make your association a critical part of their
development, leading to increased retention.
Inspiration for Education
“Leadership and learning are
indispensable to each other.”
- John F. Kennedy
Presented by
StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: info@starchapter.com
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Improving Association Retention Through Education

  • 2. Associations Should Educate Members Industry Trends New tools Technology Keeping your members in the know is one way to make your association vital to them, and will increase membership retention.
  • 3. When to Educate Association Members •Make it a regular part of meetings •Hold a special event
  • 4. 2 Great Ways to Educate Members Bring in Industry Guest Speakers Share New Technology
  • 5. Have a Guest Speaker Good Educational Speakers are: Engaging, keeping members interested Current, teaching members the latest technology tool or technique Passionate about passing their skills onto others
  • 6. Question and Answer Session Find out if speakers are willing to do informal Q&A More interactive than a set presentation Members are sure to get information relevant to them
  • 7. Share Technology Innovations New software and tools are being developed all the time Get the software company or a tech savvy member to keep others up to date
  • 8. Survey Members to Find Out What They Need to Know Which mobile platform are your members using? (iPhone, Android, etc.) Is there an app they use regularly to improve productivity? Do they make use of conference apps, both for events they attend and participate in? Where do they feel “left behind” in the world of technology? Use your membership management software survey tool to administer
  • 9. Provide Valuable Education to Members Remember: Keeping your members on top of industry trends will make your association a critical part of their development, leading to increased retention.
  • 10. Inspiration for Education “Leadership and learning are indispensable to each other.” - John F. Kennedy
  • 11. Presented by StarChapter Local Chapter Management Made Easy Website: starchapter.com Email: info@starchapter.com

Notas do Editor

  1. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  2. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  3. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  4. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  5. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  6. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  7. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  8. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  9. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  10. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  11. 09/04/13 14:16 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.