2. Finding Prospects for Your Organization
•Should be an ongoing effort in finding new prospects
•Know your prospect to member ratio
• How many in the crowd of prospects raise their hand to
become members?
•Use this number to determine number of prospects needed
to hit membership goals
3. 6 Tips for Growing Membership
Encourage active members to invite colleagues and associates.
Promote your organization on professional networking websites.
Plan an alumni event for inactive members.
Join forces with related community groups.
Take advantage of social networking media.
Redesign organizational strategies to attract bright and talented members.
4. Encourage active members to invite colleagues
and associates.
•Ask members who are taking on responsible
roles and providing effective support to invite
professional coworkers and acquaintances.
•Plan a business lunch to which current members
can bring a prospective member for free.
5. Promote your organization on professional
networking websites
Have LinkedIn and Facebook pages, update
regularly
Be sure contact information and FAQs are up to
date on association website
6. Plan an alumni event for inactive members
Host a dinner or party and invite past members
Update them on any exciting upcoming events
Play to their strengths.
Ex: If the person likes technology and your
organization has recently added some new tools,
share that
7. Join forces with related community groups.
Set up a recruitment table at a local business
fair
Have a combined meet-and-greet event with
and organization sharing your target market
8. Take advantage of social networking media
Have a LinkedIn page for your organization
Publish a blog with tips
Create YouTube videos during speaker or
seminar-type events
9. Redesign organizational strategies to attract
bright and talented members
Brainstorm with current members for
prospecting ideas
Send current members a survey asking them
what caused them to join
10. Inspiration for Growth
“All growth is a leap in the dark, a
spontaneous unpremeditated act
without benefit of experience.”
Henry Miller