1. STANLLY XAVIER MOTTRU
Hand Phone: +91 94908 81294
E-Mail: stanlly65@gmail.com (Skype id: stanlly65)
Career Goal: In pursuit of senior/mid-managerial assignments in Sales & Marketing / Channel
Management / Business Development with a growth oriented organization,
CONSPECTUS
 Over 26 years’ of rich blend-experience in Sales & Marketing across the FMCG & Building Material (alu-zink/steel/GI-
GL/modern roofing/uPVC) sectors.
 Proficiency in handling marketing operations encompassing sales & marketing, channel management, Projects
handling, sales planning, & market share analysis.
 Expertise in devising marketing activities for augmented sales & revenue growth.
 Significant experience in maintaining Channel network, Depots, Branches, Modern-trade, Key-a/c, Factories,
Projects, & it’s administrations for Zonal & National level,
 An effective communicator with excellent team & relationship management skills and strong analytical, problem
solving & organizational abilities.
KNOWLEDGE PURVIEW
Sales & Marketing
⇒ Handling sales and marketing operations, thereby achieving increased sales growth.
⇒ Devising strategies to build consumer/End client preference and drive volumes at the Zonal & National level.
⇒ Developing periodic business plans & strategies, in coordination with macro plans of the organization.
⇒ Analyzing market trends, sales performance through direct /or channels, and other critical trends.
⇒ Evaluating the market scenario to interpret the market needs and accordingly plan strategize sales to increment
the market share.
⇒ Collecting & collating feedback from market & end clients to identify areas of improvement in the service level.
Channel Management
⇒ Developing and appointing new business/channel partners to expand product reach in the market.
⇒ Facilitating Product Development initiatives involving mapping & interpretation of client’s business requirements.
⇒ Close interaction with the channel (dealers and distributors)& end-clients to assist them to promote the product.
⇒ Assisting the vendors in routine operations & ensuring quality deliverables in the market.
⇒ Controlling the stock level to ensure seamless availability at each selling point.
Commercial Operations
⇒ Maintaining the ground stocks in all factories/depots/branches/stock points, and ensuring availability of stocks as per
the market demand.
⇒ Planning & proposing effective schemes, cost controlling and its administration for the Zonal & National level.
⇒ Liaising with PMC / EPC, C&FA, C&A, Depots, Modern Trade, Super-stockiest and Stockiest / Distributors to ensure
seamless operations.
Team Management
⇒ Monitoring, mentoring & motivating the sales team for effective functioning & accomplishment of individual & team
goals.
⇒ Preparing schedules of staff to ensure the achievement of the set targets.
⇒ Conducting meetings/training classes for setting up sales objectives and designing or streamlining processes to
ensure smooth functioning of sales operations.
CAREER HIGHLIGHTS
Jan’15 to till date Aparna Enterprises Limited “ Sr.Manager-Sales & Marketing -H.Q PUNE
(Handling two Zones/ Bld.Material/uPVC-Doors & Windows >
Notable Accomplishments
⇒ Successfully handling 2 Regional Offices, 4 Sales offices, 24+ Field force (including 2RBM’s),
⇒ Initiated new systems / controls in Sales & Administration and made communication more effective and firm between
the field force, project client, Key-a/c, and the company.
Apr’09 to Dec’14 Centurywells Roofing India (P) Limited “Sr.Manager-Sales & Marketing
(National-level/Bld.Material/steel/alu-zink/color coated)”
The Career Path:
Apr’09y-Mar’10 BM (Branch Manager-H.Q>Vijayawada),
Apr’10y-Mar’11 SBM (Sr.Branch Manager)
Apr’11y Dec’14 SMSM (Sr.Manager-Sales & Marketing/national level Role-H.Q Mum)
Notable Accomplishments
⇒ Successfully Designed, introduced and handled world class clients (like TATA Projects, Birla Group, Vedanta Group,
GACL, Nuclear power, HPCL, IOCL, Reliance etc, to name few), implemented a cost effective pricing structure to
Trade/market, for the enhancement of product off-take, availability & escalated the ROI.

2. ⇒ Initiated new systems / controls in Sales & Administration and made communication & control more effective and
firm between the field force, direct clients, dealers and the company.
⇒ Successfully handled 2 Factories, 16 Branches / Sales offices, 250+Channel partners, 160+ field forces, in North,
West & East Indian states (partly south).
July’08 to Mar’ 09 Shalimar Chemical Ltd “Regional Sales Manager-south”
(FMCG> Spices & edible oils. H.q> Hydearabad)
Notable Accomplishments
⇒ Successfully appointed and handled 4 SS points, 250 Channel partners/stockiest, handled 90+ field forces, in four
southern states and two islands (Andaman, nicobar & Lakhshadweep) of India.
⇒ Adopted by managing business operations with focus on top to bottom-line operations / performance and expertise
in determining company’s mission, through policies and objectives.
⇒ Being a new launch business (coconut & Mustered Oils), I / we have taken from zero to 130.00Lacs per month sales
within short span of time.
May’04 -June’08 Vidyut Metallics Pvt Ltd. “Regional Sales Manager-south”
(FMCG> Personal care/shaving systems. Hyderabad)
The Career Path:
May’04y-Oct’04 RSDM (Regional Sales Development Manager),
Nov’04y-Jun’08 RSM-cum-South coordinator-for entire south region
Notable Accomplishments
⇒ Successfully designed & implemented cost effective schemes and enhanced the product availability & escalated the
ROI. Achieved an increase of 35% in sales as comparison to the previous years,
⇒ Initiated new systems/controls in Sales & Administration and made communication & control more effective and firm
between the field force, distributors and the company.
⇒ Re-structured & streamlined the regional reporting system, inclusive zonal file and J/C, PJP (Journey
cycle/permanent journey plan), TA /DA rules salary structure etc.
⇒ Successfully handled 5 depots, 130+ field force, in four southern states,
Aug’01-Apr’04 Parichay Foods & Beverages Pvt. Ltd. “Area Sales Manager”,
(FMCG> Snacks /Namkeen & Spices-H.Q>Hyderabad)
Notable Accomplishments
⇒ Mentored sales teams of five Sales Officers and 23 Sales representatives.
⇒ Expanded the existing clientele by appointing 3 C& FA’s & 5 Superstokiest and successfully handled and
controlled 96 stockiest in AP.
Sep’96-Jul’01 Associated Aromatics Ltd., “Senior Sales Officer”
(FMCG>Soaps/Detergents/Fabric whitener-H.Q> Bhopal/Vijayawada)
Notable Accomplishments
⇒ Managed an increase of 150% in Sales by around and transformed Sales Personal into a cohesive, highly motivated
& result oriented Sales Team as a Major achievement.
⇒ Successfully appointed 1 C&FA & 50 plus stockiest in 2 months in AP. Recipient of the Received best sales officer
and attained appreciation from managing director in all India basis.
Feb’89-Aug’96 Brooke Bond Lipton India Ltd., as Territory Sale in-charge
(FMCG>Beverages-Tea & coffee. H.Q> Pune)
Notable Accomplishments
⇒ Accomplished all the given targets by increasing number of stockiest & redistribution and team building.
⇒ Achieved the given targets, making the merchandising effective and set the stockiest issues and climes.
ACADEMIC & TECHNICAL CREDENTIALS
Bachelor of Commerce Poona University 1988
Operating System MS-Office, WINDOWS-08, XP and Internet concepts
PERSONAL DETAILS
Date of Birth: 8th
June 1965.
Languages Known: English, Hind & Telugu
Permanent Address: # 20-6-69/3, Ramalingeswara peta,2nd
Lane,
Vijayawada- 520003. Andhra Pradesh
SALARY:
Present Salary INR.90000+12500=102500/-pm, (CTC.13.04Lacs)
Expected: My expectations are commensurate with my Experience & taking into account of present Market
rates. Given my background and Knowing that I can deliver what you’re looking for, I would be
looking at getting paid in the upper quartile of what the market is paying for the people like me.
AREA PREFERENCE: Current > PUNE-MH / willing to re-locates 100%
If I am given an opportunity to work with your esteemed organization I assure you sir, that I will give my entire
satisfaction to all my immediate superiors.
Thanking you
Yours truly,
Stanlly Xavier M