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ResponsibleSupply ChainJoão Paulo FerreiraSupply Chain Vice President
Who is Natura?
Salesnet sales of US$ 2.1 billionEBITDA23,8%CAGR (2005 – 2009)18%Market share - CFT22.2% market share in BrazilDirect Sale...
reason for being                                                          to create and sell products                     ...
visionThrough its corporate behavior, the qualityof the relationships it establishes and the qualityof its products and se...
beliefslife is a chain of relationships         commitment to the truthnothing in the universe exists alone     is the rou...
differentiated value                                  corporate          proposition                                      ...
channel
Channel strength    Available consultants (in thousand)                                              Channels differentiat...
products
Ekossustainable useof biodiversity
Chronosa truly beautifulwoman
Todo Dia(every day)caring for bodyand mind
Mamãe e Bebê(mom and baby)the importance ofthe bond betweenparents andtheir children
companybehavior
The Natura Value Chain   Mapping of all direct and indirect emissions of greenhouse gases   throughout the product lifecyc...
The Natura Value ChainStage 1: Extraction and transportation ofraw materials and packaging (direct andindirect suppliers) ...
The Natura Value ChainStage 2: Industrial and administrativeprocesses.                                  16%Related initiat...
The Natura Value ChainStage 3: Sale of products(transportation and distribution).          18%Related initiatives:        ...
The Natura Value ChainStage 4: Use of products and dischargeof packages.                             24%Related initiative...
our supply chain
Direct Selling – Supply Chain                                                                 Post Sales                  ...
Our operations                                        France   Mexico            Colombia               Peru              ...
Main numbers›   Manufacturing Plants: 4›   Hubs: 1›   Distribution Centers: 10›   Points of delivery: 1 million›   Units s...
New initiatives›   WWF Program Defenders of the Climate: reduce absolute GHG    emissions by 10% (scopes 1 and 2) between ...
biodiversity asstrategy
Opportunities› Innovation - Union  between scientific and  traditional knowledge› Value creation for  stakeholders› Compet...
Sustainability ofsupplier communities› Access agreements for genetic  resources & traditional knowledge  that includes sha...
the chain ofrelationships                                      Certification Bodies                                       ...
Location of the Communities,        Number of Families and Raw materials         MALVAS       CAMTA                  IRATA...
Distribution of wealth tosupplier communities (US$)                                         2007      2008       2009     ...
Ecological                        36 native speciesand Socio-Economic                + 38 exoticimpacts                   ...
Conclusions
Supply Chain    from Natura‘s lenses›   Inclusion of social and environmental drivers    improves supply chain decision ma...
thank you!   João Paulo Ferreira             joaopauloferreira@natura.net
the chain ofrelationships Certification Bodies
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the chain ofrelationships Certification Bodies Natura: The Challenges in Building a Sustainable Supply Chain

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the chain ofrelationships Certification Bodies › Value addition › Forest management › Ethnobotanic Traditional plan › Studies Academic Community › New concepts › Scientific Community › Innovative In the approach products chain’s heart › Production Process › Ethical integrated supply chain Governments › Legal framework cooperation Suppliers

Publicada em: Educação, Negócios, Tecnologia

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