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Eduardo Abeliuk  Chris Mocko Joel Darnauer
1.8M Total Installs date Source: adonomics.com
Full Moon on the Quad
AFTER ONE WEEK, 72 COUNTRIES!
 
New Engagement Features
 
 
 
 
The “Petri Dish” Model Mature users Expanding Frontier of New/engagable Users Potential users
If   Google   transformed what it means to   KNOW SOMETHING then the potential of   Facebook   is   to transform what it m...
Invite Behavior
 
 
The Message is the Medium
 
 
 
 
Daily Active Users
Saturation? Monthly Users 04  05  06  07  08  09 20M 40M 60M 80M 100M Facebook Google
 
The  is the Medium Message
Take-home’s <ul><li>Simplicity </li></ul><ul><li>Track growth and metrics  early </li></ul><ul><ul><li>(where are your vis...
NOW ALMOST EVERYWHERE
Working hard on engagement Virality Engagement
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KISS ME - Stanford Facebook Class

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KISS ME - Stanford Facebook Class

  1. 1. Eduardo Abeliuk Chris Mocko Joel Darnauer
  2. 2. 1.8M Total Installs date Source: adonomics.com
  3. 3. Full Moon on the Quad
  4. 4. AFTER ONE WEEK, 72 COUNTRIES!
  5. 6. New Engagement Features
  6. 11. The “Petri Dish” Model Mature users Expanding Frontier of New/engagable Users Potential users
  7. 12. If Google transformed what it means to KNOW SOMETHING then the potential of Facebook is to transform what it means to BE SOMEONE
  8. 13. Invite Behavior
  9. 16. The Message is the Medium
  10. 21. Daily Active Users
  11. 22. Saturation? Monthly Users 04 05 06 07 08 09 20M 40M 60M 80M 100M Facebook Google
  12. 24. The is the Medium Message
  13. 25. Take-home’s <ul><li>Simplicity </li></ul><ul><li>Track growth and metrics early </li></ul><ul><ul><li>(where are your visitors coming from) </li></ul></ul>
  14. 26. NOW ALMOST EVERYWHERE
  15. 27. Working hard on engagement Virality Engagement

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