From the rise of visual influencers to the embrace of digital storytelling, today's consumer marketplace continues to evolve. We've identified 5 key issues and events shaping influencer marketing.

1. Ensuring you minimize risk
in activation
of Moms search
for first-person
recommendations
online prior to
purchasing
TOP 5 TRENDS IN INFLUENCER
MARKETING
1. THE RISE OF VISUAL INFLUENCERS
2. RE-EMERGENCE OF CONTENT AS KING
3. TRACKING INFLUENCE TO POINT OF SALE
4. MOVING THE INFORMED CONSUMER TO SALES CONVERSION
5. MAKING ADVOCACY PREDICTABLE
83%
of influencers have
a Pinterest account
71%
of influencers have
an Instagram account
81%
of influencers post images of favorite
brands/products on social sites
84%
of Moms seek authentic blog and
social media content daily with
81% reading 5+ blogs per day
83%
of Moms find blogger
recommendations more authentic
than traditional media messaging
91%
of Moms trust bloggers’
content when seeking out
product information online
87% 92% 69%
of Moms have
purchased a
product after
reading about it
on a blog
of Moms are more
likely to purchase a
product if it is
recommended by
those they follow on
social networking sites
67%
of Moms are more likely to purchase
a product if it receives a high star
rating on e-commerce reviews
99%
of Moms research products
online prior to purchasing
76%
of Moms have sought out blogs
to learn more about a product
appearing in traditional media
Advocacy
Boundaries
Having a true understanding of
expectations and a “win” for both parties
The Alchemy
of Give/Get
Tie Tactics to
ROI
Changing platforms and
executions for specific results
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