The document summarizes a case study about raising awareness of an organization with an influential stakeholder group. It discusses researching the stakeholder group, engaging internal stakeholders, and staying committed to the process. Key lessons included doing research, engaging key internal groups, and maintaining focus on sustainability. The presentation was given by Staci West and Vicki Watilo of Pacific Northwest National Laboratory.
1. Case Study: Raising Awareness with
an Influential Stakeholder Group
Project Manager: Staci West , Marketing Communications Manager
Project Team Member: Vicki Watilo, Marketing Communications Manager
National Association of Government Communicators’ 2015 Communications School Program
Memphis, TN
June 4, 2015
2. Today’s topics
The Situation
The Benefits and Lessons
The Process
Do your research
Engage key internal stakeholders
Stay the course
12. Change is Good but Not Easy:
Manage Change Deliberatively
VP for HR/
Communications
Manager, Media
& Marketing
Individual
Marketing Staff
Individual Media
Staff